PDA

View Full Version : Who is best suited to promote the WTA


space
Nov 21st, 2003, 07:00 PM
Out of the top 20 players today who is best suited to promoted the WTA. With success both on and off the court.

I say the sisters. Do you agree or disagree? Please state why if you choose to reply to this thread.

bandabou
Nov 21st, 2003, 07:04 PM
The sisters of course. No disrespect to Kim and Justine, but the sisters are bigger in tennis than the Belgians.

-Ph51-
Nov 21st, 2003, 07:59 PM
Out of the top 20 players today who is best suited to promoted the WTA. With success both on and off the court.

I say the sisters. Do you agree or disagree? Please state why if you choose to reply to this thread.
As Billie Jean King said...KIM...of course :hearts:

Volcana
Nov 21st, 2003, 08:41 PM
Who are you marketing to?

Are you trying to sell more tickets, get more TV viewership, or get more people playing? Are you marketing to pre-teens, teenagers or adults? Males or females?

To capture the 'Kournikova'-market, best hope Zvonareva or Sharapova is the real deal. They may have been jerking off in the stands, but those people bought tickets. There's no point in ignoring that market.

Venus and Serena's outside interests become free WTA marketing, handled properly. Every TV part Serena gets is free pub for the WTA.

Kim could do well in the 'role model' market, but she's so close in age to Serena and Serena's turning out to have star power.

I dunno. It's a moot point. Serena's a star on a level no one else is on in the WTA right now. She IS the face of the tour, like it or not.

space
Nov 21st, 2003, 08:56 PM
Who are you marketing to?

Are you trying to sell more tickets, get more TV viewership, or get more people playing? Are you marketing to pre-teens, teenagers or adults? Males or females?

To capture the 'Kournikova'-market, best hope Zvonareva or Sharapova is the real deal. They may have been jerking off in the stands, but those people bought tickets. There's no point in ignoring that market.

Venus and Serena's outside interests become free WTA marketing, handled properly. Every TV part Serena gets is free pub for the WTA.

Kim could do well in the 'role model' market, but she's so close in age to Serena and Serena's turning out to have star power.

I dunno. It's a moot point. Serena's a star on a level no one else is on in the WTA right now. She IS the face of the tour, like it or not.

Agree. Yep, sell more tickets, and get more TV viewership.

space
Nov 21st, 2003, 08:57 PM
As Billie Jean King said...KIM...of course :hearts:

No offence but Kim does not have star power.

mimbari24
Nov 21st, 2003, 09:01 PM
The Williams' of Course!

Martian Willow
Nov 21st, 2003, 09:03 PM
...anyone they can get... :)

space
Nov 21st, 2003, 09:05 PM
...anyone they can get... :)

True Willow. But they also want to make money and I do not think anyone can make that happen only a selected two.

Martian Willow
Nov 21st, 2003, 09:17 PM
...so nobody else should bother, right...? :)

Diya
Nov 21st, 2003, 09:20 PM
Kim without a doubt !

-Ph51-
Nov 21st, 2003, 09:21 PM
You could also see it another way.Kim in Europe and Australia,Serena in the US!

space
Nov 21st, 2003, 09:27 PM
You could also see it another way.Kim in Europe and Australia,Serena in the US!

Good point Ph51. Is Kim popular in Europe?

gweeny
Nov 21st, 2003, 09:47 PM
I don't think it should be one person, the Williams sisters will bring non-fans of tennis, African-americans and other minorities. And the Belgians will bring in caucasians. All, in all it works well.

Fyndh0rnElf
Nov 21st, 2003, 09:52 PM
I don't think it should be one person, the Williams sisters will bring non-fans of tennis, African-americans and other minorities. And the Belgians will bring in caucasians. All, in all it works well.
:silly: I can't believe you said that! Do you feel that way?

I still find it hard to believe that one likes/dislikes a player because she looks/doesn't look like you

-Ph51-
Nov 21st, 2003, 09:56 PM
Good point Ph51. Is Kim popular in Europe?
Well,she is European and one of the most popular ones,along with Justine and Amélie!

Knizzle
Nov 21st, 2003, 09:59 PM
I don't think ALL of Europe is a fan of Kim or Justine or Amelie. I think saying ALL of Europe is exaggerating.

V&SGotItGoingOn
Nov 21st, 2003, 09:59 PM
I would have to say Serena right now, because as stated above, she has star power! Jennifer Capriati I think in the United States I think brings in a lot of fans. In Europe, I guess the Belgians, but I wouldn't know since I don't live in Europe!

-Ph51-
Nov 21st, 2003, 10:06 PM
I don't think ALL of Europe is a fan of Kim or Justine or Amelie. I think saying ALL of Europe is exaggerating.
I didn't say ALL of Europe :rolleyes:

Knizzle
Nov 21st, 2003, 10:07 PM
I didn't say ALL of Europe :rolleyes:

You didn't specify any countries, you just said "Europe" which means the WHOLE continent.

-Ph51-
Nov 21st, 2003, 10:10 PM
You didn't specify any countries, you just said "Europe" which means the WHOLE continent.
Read again.I said she was European and one of the most popular ones!Big difference!

Knizzle
Nov 21st, 2003, 10:11 PM
Read again.I said she was European and one of the most popular ones!Big difference!

You could also see it another way.Kim in Europe and Australia,Serena in the US!

This is what I read.

darrinbaker00
Nov 21st, 2003, 10:16 PM
Larry Scott's dream player would have Justine's win-at-all-costs attitude, Venus and Serena's Q-rating and Kim's playing schedule. The problem is, that one player does not and may not ever exist. Instead of making one player "the face" of the tour, the WTA would be better off doing what they're trying to do now: marketing women's tennis as a whole. ;)

-Ph51-
Nov 21st, 2003, 10:18 PM
This is what I read.
That's a proposition!My proposition!Not a statement!

Lady
Nov 21st, 2003, 10:26 PM
Anna Kournikova ;)

¤CharlDa¤
Nov 21st, 2003, 10:32 PM
I say the sisters are, cause they not only show that they are great tennis players, they also show they have other interests and knows that tennis is only a part of thier life, not all of it...No offense, but I think Kim and Justine both lacks this side...

I think MAria Sharapova will do a lot in tennis in the next years too!

Kart
Nov 21st, 2003, 11:33 PM
Williams sisters are probably the best choice but I still think that Anna K has a lot of promotional potential even though she's not winning that much.

Trish101
Nov 22nd, 2003, 12:00 AM
Anna Pornikova is not in the top 20!

is she even in the top 100?


Capriati - North America, Australia

Serena - North America, Asia, Australia

Venus - North America, Australia

Kim & Justine & Amelie- Europe (Amelie France)

Ai Sugiyama- Japan



******Anna Pornikova- Porno Sites******

space
Nov 22nd, 2003, 12:05 AM
Larry Scott's dream player would have Justine's win-at-all-costs attitude, Venus and Serena's Q-rating and Kim's playing schedule. The problem is, that one player does not and may not ever exist. Instead of making one player "the face" of the tour, the WTA would be better off doing what they're trying to do now: marketing women's tennis as a whole. ;)


Point well stated.

space
Nov 22nd, 2003, 12:11 AM
I say the sisters are, cause they not only show that they are great tennis players, they also show they have other interests and knows that tennis is only a part of thier life, not all of it...No offense, but I think Kim and Justine both lacks this side...

I think MAria Sharapova will do a lot in tennis in the next years too!


You are so right. But I do not think the WTA is please with V&S having outside interest. They are not the type of players the WTA want they want a player like Kim and Justine who plays 90 tournaments a year.
I think that V&S are the perfect WTA players because they show that they can be on top of their sport and still have an education and own their own companies. This is what the WTA should be promoting. The WTA should be saying you can do both. I think those young ladies are great, great role models to other young people. It is certaintly not Kim and Justine. I would want my children to emulate the sisters.

Trish101
Nov 22nd, 2003, 01:57 AM
lalalalalalala

~ The Leopard ~
Nov 22nd, 2003, 02:07 AM
All the top 20 should do their part and the WTA should do everything it can to help (and vice versa). A lot of those players (including the sisters, the Belgians, Amelie, Cappy and the Russians) are very marketable for one reason or another, in one place or another.

What is needed is a sense of excitement when these players match up against each other. The more players who capture the imaginations of the public in various countries, the better.

space
Nov 22nd, 2003, 02:43 AM
Williams sisters are probably the best choice but I still think that Anna K has a lot of promotional potential even though she's not winning that much.


We need winners here not losers.

moby
Nov 22nd, 2003, 03:24 AM
i don't think it's one or the other
but more of everyone
because diversity itself is a draw

Fingon
Nov 22nd, 2003, 05:46 AM
Who are you marketing to?

Are you trying to sell more tickets, get more TV viewership, or get more people playing? Are you marketing to pre-teens, teenagers or adults? Males or females?

To capture the 'Kournikova'-market, best hope Zvonareva or Sharapova is the real deal. They may have been jerking off in the stands, but those people bought tickets. There's no point in ignoring that market.

Venus and Serena's outside interests become free WTA marketing, handled properly. Every TV part Serena gets is free pub for the WTA.

Kim could do well in the 'role model' market, but she's so close in age to Serena and Serena's turning out to have star power.

I dunno. It's a moot point. Serena's a star on a level no one else is on in the WTA right now. She IS the face of the tour, like it or not.


partly agreed.

Serena is indeed the biggest star in the WTA Tour, but I believe that has little to do with her movie career (that can't be called a career yet) and more to do with her success. In addition, Serena has an explosive personality (you might like her or not but she certainly HAS a personality), she catches attention wherever she goes, and because of her body, she looks different (not saying better or worse, just different and that catches attention).

Now, can you market the WTA based on Serena?, the answer is no, at least, not only based on Serena. Serena does sell tickets, even people that don't like her are interested in seeing her, at least once, but she doesn't appeal to everyone, and certainly, the WTA can't put all the eggs in the same basket, Serena has been out for a long time, and she doesn't play much, she can't carry the burden of promoting the WTA, no one can't.

Many players appeal to different fans, but we are thinking of how players attract US, and we are already tennis fans, if the WTA wants to attract new fans, they need to promote the game not individual players. They have to develop love for the game, if they rely on certain stars, when the star is gone the fans are gone too (think of Anna). Fans that go to a tournament to see Anna will not go if Anna isn't there. The theory that she attracts many casual fans and some of them will get interested in the game isn't true.

Sure, stars are important, a basketball game with Mike Jordan would without a doubt attract more fans, but most of those fans were not watching basketball because they loved Jordan, they were because they loved the game.

It's a complex issue, and surely, I am not an expert (ask me about C# and I'll give you a better answer) but I believe that Agassi was in the right path when he said they needed to unify tennis, have one organization pulling for the game, and not for the individual stars, and not 2 different organization each one trying to take market share from the other. they need to make the pie bigger, not try to take a bigger portion of a small one.

SpikeyAidanm
Nov 22nd, 2003, 06:01 AM
Kim is a greater ambassador for tennis.

Lindsay too.

skanky~skanketta
Nov 22nd, 2003, 07:52 AM
kim and justine should work on europe. justine doin commercials and acting in a movie.

serena is the best person imo.

slice
Nov 22nd, 2003, 09:17 AM
kim-she aint stuck up like other players and enjoys tennis and never gets pissed off... unlike some player in the 2003 RG semi's who lost :rolleyes:

decemberlove
Nov 22nd, 2003, 10:20 AM
Many players appeal to different fans, but we are thinking of how players attract US, and we are already tennis fans, if the WTA wants to attract new fans, they need to promote the game not individual players. They have to develop love for the game, if they rely on certain stars, when the star is gone the fans are gone too (think of Anna). Fans that go to a tournament to see Anna will not go if Anna isn't there. The theory that she attracts many casual fans and some of them will get interested in the game isn't true.

Sure, stars are important, a basketball game with Mike Jordan would without a doubt attract more fans, but most of those fans were not watching basketball because they loved Jordan, they were because they loved the game.


sorry, thats just wrong.

when MJ was still playing, and one would go to his game, it was almost ALL MJ fans, people that didnt even watch bball anymore, but just wanted to see MJ play. thats a bad comparison. im sure most hardcore bball fans will tell you that as well.

also, ive known plenty of people that got into tennis cos of anna. you are saying a "theory" isnt true but you arent backing it up with anything.

usually, its a players excitement and love for the game that gets viewers watching that player. and then people eventually [hopefully] start to watch others play and learn to love and respect the game.

most people are celebrity obsessed. they dont care about a game, they care about a persons celebrity and star power.

tennis lacks physical contact, team play, and to an outsider it can look like two people jsut hitting the ball back and forth. how would you market a game like tennis? you cant. you HAVE to market the personalities cos they are what makes the game interesting to a person flipping through channels or to someone who rarely watches.

you have to look at this situation from the perspective of someone who doesnt like tennis, not a tennis lover like yourself. step outside of the box.

propi
Nov 22nd, 2003, 11:44 AM
Anna K. :D

crazillo
Nov 22nd, 2003, 12:12 PM
isn´t maleeva the representer of the players ranked 1 - 20? so she represents tennis, or is that somezhing different???

tfannis
Nov 22nd, 2003, 12:43 PM
It depends off course...Kim and Justine in America ain't going to work...Serena in France ain't going to work either ;)

Kim is the best ambassador, the best role model...
The sisters are great in linking Tennis to Hollywood ;)

The WTA need them all I guess...without the Russians less Russian tournaments...without Ai and Srichapan no interest in Asia...and so on :)

lee station
Nov 22nd, 2003, 01:24 PM
Serena and Venus, public knows them a bit more, in my opinion. :)

Experimentee
Nov 22nd, 2003, 01:37 PM
Venus and Serena would be the best as they have great appeal to both tennis fans and non-fans. They stand out from the crowd and attract attention with their outfits and accessories. Serena's vibrant personality would do a great job of attracting fans too.

Kim and Justine are popular in Europe, but i think thats more to do with their success than anything else. Their personalities are very boring, Kim's in particular. She may be nice, but nice isnt going to attract attention.
Same with Ai in Asia. Ai, like Kim, has a pretty boring personality. To promote tennis in Asia we need someone flashy and eyecatching, someone like Paradorn on the mens tour. We havent got an equivalent to Paradorn yet on the womens tour, but hopefully will.

In Europe i think the young Russians would be the best to promote womens tennis. People like Sharapova and Kournikova would be good for guys who just like looks, and Petrova, Vera and Bovina for their personalities. Myskina and Dementieva are popular figures too.

Kart
Nov 22nd, 2003, 01:43 PM
We need winners here not losers.

Anna Kournikova ranks right up amongst the top of most well known female tennis players world wide.

The only losers that would come out of missing an opportunity to capitalise on that fame would be the WTA.

angele87
Nov 22nd, 2003, 01:46 PM
I don't think that right now there is a single player that can promote the WTA tour by herself. Sure the Williams are stars but they hardly ever play so you can't count on them. There's nobody in tennis that has enough star power to lead a sport... Tennis doesn't have a Micheal Jordan or a Tiger Woods. When Tiger plays, rankings are up more than 100% from when he doesn't play, and up 150% or so when he's in contention on the weekend. Tiger has made golf popular enough to warrant network coverage ( in the states) of almost every tournament but we don't have that in tennis. If somebody was making tennis that popular, we'd have more tv coverage. I don't know how the situation in Europe is but I think that's it's better than it is in North America. The top European players play a lot and are very willing to support the tour!

Ballbuster
Nov 22nd, 2003, 03:30 PM
Well, it cannot be a butch acting "out" lesbian. The marketers will not go for that.

Actually, it cannot be a masculine acting woman, and that is Justine. I never seen her in pumps on the regular.

space
Nov 22nd, 2003, 11:08 PM
kim and justine should work on europe. justine doin commercials and acting in a movie.

serena is the best person imo.

What movie justine is going to act in a movie call how to "cheat and steal while playing tennis."

space
Nov 22nd, 2003, 11:12 PM
It depends off course...Kim and Justine in America ain't going to work...Serena in France ain't going to work either ;)

Kim is the best ambassador, the best role model...
The sisters are great in linking Tennis to Hollywood ;)

The WTA need them all I guess...without the Russians less Russian tournaments...without Ai and Srichapan no interest in Asia...and so on :)


Kim is the best role model in what way. All she does is play tennis she has no career interest nothing. A role model in my opinion should be someone who is well rounded and does everything well while balancing their career. If you want real role models look at Venus and Serena. Which other tennis player will have a career after she has retired.

bmxbandit
Nov 23rd, 2003, 12:04 AM
Dokic in a swimsuit :)