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selesfan87
May 9th, 2003, 09:14 PM
What exactly was this? I have a feeling it was like the WTA - a rival body. Whats happened to it now?

Can anyone enlighten :drool:

irma
May 9th, 2003, 09:16 PM
isn't it a cigarette mark and wta sponsor till 95?

selesfan87
May 9th, 2003, 09:17 PM
I thought it was a rival body. :confused:

Mark43
May 9th, 2003, 09:36 PM
Virginia Slims sponsored women's tennis beginning in 1970. Initially it was a rival tour to the USLTA, which was both men and women (with the women earning A LOT LESS). Most of the top names, spearheaded by Billie Jean King, signed on to play the tour for 1 dollar. Maragret Court, Wade, Evert and Goolagong didn't play the Slims until a few years later...although Chris inexplicably won the Slims season ending championship the first few years (yet she played for the rival tour?). Gladys Hellman, publisher of WorldTennis and mother of top tenner Julie, was also quite instrumental in the formation of the Slims tour.

Virginia Slims was a new cigarette for the 'independant' woman of the early 70's and it was considered great marketing to couple it with the ever expanding popularity of women's pro tennis. I think it took people a while to put the whole lung cancer/athletics marriage part together. Then it quit making sense.

selesfan87
May 9th, 2003, 09:38 PM
Thanks Mark, you enlightened me. :)

King Lindsay
May 9th, 2003, 09:53 PM
Virginia Slims was the only real sponsor the WTA has ever been able to dredge up. But now you can't advertise cigarettes because they give you "lung cancer" and "kill you". Whatever. ;)

empiremaker03
May 9th, 2003, 10:10 PM
it was the WTA's attempt to help Phillip Morris promote smoking to young girls in lieu of getting their money...and it worked quite well sadly

Dava
May 9th, 2003, 10:15 PM
It was chosen becuase the brand was aimed at women they dropped it in the mid 90's

Then it was the WTA

Then Corel

Then WTA SANEX

And now the WTA with affiliated sponsors in diffrent regions.

Ryan
May 10th, 2003, 12:44 AM
Virginia Slims was mentioned in Venus Envy. BJK, Valerie Ziegenfuss, and 5 other players(I'll look them up) signed on for 1 dollar like Mark36 said, and the woman they organised this with sponsored $1000(or $5000, cant remember) for an event. They were "banned" from the USLTA tour, but they merged together afew years later.

Keith
May 10th, 2003, 01:22 AM
All thanks for Billie Jean King!

Rtael
May 10th, 2003, 01:23 AM
yes BJK actually did do something worthy, before becoming a total biotch

starr
May 10th, 2003, 02:00 AM
BJK is the foundation of women's tennis as it exists today. Anyone who follows the WTA has to give thanks to her and her tireless devotion to the cause. BJK and Gladys Hellman were pioneers for women's tennis and women's sport.

BJK wanted women to be able to earn a living playing sports and not to be regarded as some sort of decoration. What BJK did took guts, determination, and vision.

King Lindsay
May 10th, 2003, 02:06 AM
yes BJK actually did do something worthy, before becoming a total biotch

No respect.

I thought her name was Gladys HelDman. No?

King Lindsay
May 10th, 2003, 02:07 AM
It was chosen becuase the brand was aimed at women they dropped it in the mid 90's

Then it was the WTA

Then Corel

Then WTA SANEX

And now the WTA with affiliated sponsors in diffrent regions.

They dropped it because they had to. cigarette companies can't advertise anymore. They would never have dropped Virginia Slims if they could've avoided it. That's also why DuMaurier no longer sponsor the canadian Open.

King Lindsay
May 10th, 2003, 02:09 AM
it was the WTA's attempt to help Phillip Morris promote smoking to young girls in lieu of getting their money...and it worked quite well sadly

Well, you have to remember, back in the early 70s, people didn't really think cigarettes would kill you, in spite of the emerging evidence. It was still socially acceptable then, and for a few years to follow.

"in lieu" of getting their money?

starr
May 10th, 2003, 02:10 AM
No respect.

I thought her name was Gladys HelDman. No?


You are right... I mangle names all the time. Thanks for the correction.

King Lindsay
May 10th, 2003, 02:13 AM
You are right... I mangle names all the time. Thanks for the correction.

Hey, no problem. So how about that mauresmo?

starr
May 10th, 2003, 02:15 AM
Yeah. Well that looks like a good enough spelling for me. :)

And after looking it up it appears it went right past me.

Ted of Teds Tennis
May 10th, 2003, 02:27 AM
King Lindsay:

Here in the States, the Surgeon-General "officially" determined back in the early 1960s that smoking is hazardous to health. I'm quite confident that it was before Medicare was passed into law, so Congress knew fully-well they were going to have to pay for smoking-related illnesses. Yet now Big Government sues Small Tobacco for this money. :rolleyes:

Sorry for the political rant. :)

King Lindsay
May 10th, 2003, 02:29 AM
King Lindsay:

Here in the States, the Surgeon-General "officially" determined back in the early 1960s that smoking is hazardous to health. I'm quite confident that it was before Medicare was passed into law, so Congress knew fully-well they were going to have to pay for smoking-related illnesses. Yet now Big Government sues Small Tobacco for this money. :rolleyes:

Sorry for the political rant. :)

Right, but when did the tobacco companies admit that cigarettes actually might give you cancer? 1980 something, wasn't it? Until then, most of smoking America was in harsh denial, wouldn't you say? ;)

marsha
May 10th, 2003, 02:36 AM
This is one of my favorite anecdotes -- so don't feel bad about the confusion.

The Bulgarian press (not being so up on women's sports in general and tennis is particular) one reported that Katarina Maleeva won a title (I think it might have been Houston) by beating her opponent "Virginia Slims" *LOL*

And do we all remember Virginia's Slim's famous jingle which started "You've come a long way baby, to get where you got to today..." The ads were very clever IIRC.