View Full Version : Serena's Puma Contract Expires Soon, What Will Serena Get($) In Her New Contract?

Oct 13th, 2002, 01:04 AM
Now that Serena's contract expires this year(I think), what will she get in her new one? I don't know if she will still be with Puma, or maybe some other company like Nike, Adidas, etc...
Anybody know what is the exact date that her contract with Puma expires??
With winning three Grand Slam titles (FO, W, Us Open) in a row, and 5 other titles(Scottsdale, Miami, Rome,Tokyo, Leipzig), & seeing as the year is not over yet, she still can add World Tennis Championships, she will end as the #1, & she has beaten everybody and is dominating, this puts her in great position to get a $MASSIVE$ contract with one of the big companies.

What do u all think?

Oct 13th, 2002, 01:18 AM
Nike will outbid everyone I think, and she will get an undisclosed amount probably 50 million or more over 5 years or something like that. Maybe Reebok will outbid Nike though, cause it would be like having a monopoly if you got A-Rod, and both Williams Sisters on your side. Your popularity in the USA would absolutely explode!

Oct 13th, 2002, 01:44 AM
Serena without Puma is like playing tennis without rackets :p

Don't leave Puma Serena!!!

Oct 13th, 2002, 01:46 AM
Puma will lost a lot if they lost Serena IMO. They will pay whatever Serena and her Management ask them to pay!

Oct 13th, 2002, 01:54 AM
How about whatever the hell she wants;)

Oct 13th, 2002, 02:10 AM
60 million + really

I mean didnt Venus get an insane contract with Reebok when she was like 10?

Bright Red
Oct 13th, 2002, 02:26 AM
I can't wait to see what she'll get. I know it's gonna be huge.

Oct 13th, 2002, 02:30 AM
Whatever it is - the sound Serena & company will be hearing is "Ching-Ching."

Hey Bright Red. You're sure keeping a low profile these days. Missed you mate.

Calling Beige & Gumbycat. Where are yous?


Sam L
Oct 13th, 2002, 02:45 AM
I thought she was already staying with Puma?

With innovative dresses like the catsuit and soccer outfit it would be insane for Serena to leave Puma. They have a good relationship going.

Plus don't sign with Nike, Serena, they'll make you like a whore.

Crazy Canuck
Oct 13th, 2002, 02:56 AM
I would be shocked if it didn't top Venus' contract as the richest for a female athlete, that is for sure.

Oct 13th, 2002, 03:34 AM
By the way, the pool is the amount in three years span...

So for example 50 million / 3 = 16.666666666 million yearly.

Oct 13th, 2002, 04:57 AM

i second that

Oct 13th, 2002, 05:25 AM
I think she'll definitely top the 50+ mark. Maybe even over 60+ but I thought that there were four year contracts.

As for Puma and Serena, I think it's a perfect match. Puma needs Serena, and Serena gets cool things from Puma. But Puma needs to learn how to capitolise more on their investment with her (more Serena endorsed products...like what Reebok does with Roddick).

Perfect timing really...her contract is up, she wins three grand slams and is world #1. Very lucky that it's all happened this year and not last year or next year!

SMART Serena!

Williams Rulez
Oct 13th, 2002, 08:26 AM
She'll break the record Venus holds.

Oct 13th, 2002, 09:25 AM
she deserves the MAX!!!!

Oct 13th, 2002, 09:28 AM
probably 50+................bucks that is.........
coz if they play another Williams final,
that's probably the end of WTA..........the old one that is
as opposed to the new WTA Williams Tennis Association......
and may Puma will give them 50 bucks to ask them
not to put on their clothes anymore.....................

Oct 13th, 2002, 09:35 AM
It'll certainly be one of the biggest contracts but am I the only one to find the amounts of money all these players earn a bit obscene? :confused:

King Lindsay
Oct 13th, 2002, 11:38 AM
If Puma's responsible for the cat suit, I think maybe Serena should consider signing with somebody else. ;)

I'm also not sure how big an impact Serena Williams makes on Puma's bottomline.

Oct 13th, 2002, 11:41 AM
It's only Serena who could do justice to the cat suit outfit by Puma.;)

King Lindsay
Oct 13th, 2002, 01:41 PM
Obviously you've never seen Iroda Tulyaganova.

The catsuit is hideous on Serena, as it would be anybody. Actually, the less that is said about it, the better.

But if Serena wants to go around looking like that, God only knows why, if I were her opponent, I'd just have that much more desire to beat her. You know, "grrrrr, she's in a catsuit. It's hideous." Like that.

Oct 13th, 2002, 02:08 PM
Whether you like it or not, the cat suit in US Open won over international headlines, I mean een one of the Hong Kong newspaper have it on the front page of the ever soccer dominant sport page, you can see the impact.

Serena, gain fame from it, Puma earn big bucks with the free advertising on the newspaper. everyone is happy

btw, I think Serena will get 60+ on her new contract, but of course alll these contract will be heavily performace related

Oct 13th, 2002, 03:50 PM
no doubt Serena will top 50, and i think she should sign with Reebok. imagine the marketing they could do with both sisters?! it would be mad crazy.

but if not, sign for Nike Serena, whatever anyone says, they are the best goddamn sports label in the whole world ;)

King Lindsay
Oct 13th, 2002, 04:02 PM
Okay, the cat suit may have won headlines. But so did Jeffrey Dahmer. And I'm not sure which was a bigger disgrace to humanity. ;)

Oct 13th, 2002, 04:13 PM
How big a company is Puma? Are they endorsed by any other athletes? If it's a smaller company (compared to Nike, Adidas or Reebok), then it's possible that they may not have enough money to re-sign Serena. However, if money is not an issue, Serena may well sign a contract for whatever they can afford her.

That's what happened to the Woodies and their clothing company at the time, K-Swiss. The Woodies became huge and were dropped by K-Swiss because they were too popular. The company didn't have enough resources to keep them signed and so, dropped them. The silly thing was that the Woodies only wanted a clothing contract and weren't after more money than the company was able to afford.

Whatever happens, I think Serena will stay loyal to Puma, and if they can give her more money, then that's an added bonus.

Bright Red
Oct 13th, 2002, 04:17 PM
Hey GogoGirl :wavey: Thanks for the kind words :)

You're right. I haven't been able to come to the board as often as I'd like. I've been pretty busy with work, but I try to check out what's going on in here each week. My participation also tends to mirror the Sisters' schedules. No matter how busy I am, I come here every day they're playing because their performance always sparks a very "interesting" discussion;).

Like you, I wonder where Beige is. He used to love to talk about CBS Survivor in Non-Tennis. I have no idea where he is.

Oct 13th, 2002, 06:22 PM
The owners of Addidas and Puma are brothers.

Oct 13th, 2002, 06:29 PM
one thing is that i doubt it will beat Venus' deal as the current markets and economic downfall will see to that.

Oct 13th, 2002, 06:31 PM
you didn't say as well how many years will the contract be for ??

she could get $50M but over 10 yrs
or $20M in 2

Oct 13th, 2002, 06:39 PM
Here is some info about Puma from the Sports Business Journal. I am going to just type in some info, skipping parts of the article:

"Puma sales expectations high" ...U.S. operations of the sports apparel company Puma is on a hot streak and executives are projecting a nearly 40 percent increase in sales this year...The companies recent success has been built on products designed to appeal to a young urban demographic...While the parent company does not break out figures for the US division, the North American division has seen growth of no less than 19 percent per year since 1997, when it did about $28 million in sales....Based on projected orders for the first half of 2003 the company expects annualized growth of 37 percent."

It goes on to say how important Pumas' "lifestyle" line is to continued sales growth. So I think Puma is definitely interested in keeping Serena. As to whether they can afford her, that is another question.

Puma is a European company, but I don't think they have anything to do with Addidas (except as competitors). They supply outfits for several European and African soccer and rugby teams.

Oct 13th, 2002, 06:51 PM
How much does Venus get now?

Oct 13th, 2002, 07:01 PM
venus signed a 40 million reported contract with Reebok for a five year deal.

Serena's cat suit was great, although I think they could have done a better job with the name, like the Puma suit ;).
When i was in Germany durinh the first half of the Open, they had her on the front page numerous times in the week.
She was the main story with her outfit, & with her tennis.

Oct 13th, 2002, 07:05 PM
Whatever SERENA gets, I want just .5% of those Benjamins! :)

Oct 15th, 2002, 11:49 AM
Originally posted by Sophie
Puma is a European company, but I don't think they have anything to do with Addidas (except as competitors). They supply outfits for several European and African soccer and rugby teams.

No, it is true the original founders of Puma and Addidas are brothers.... infact there is an interseting story about how the borthers started out together just before the second world war but then had a huge fight and split..... if anyone is interested.. I'll dig out the whole story (from a book called German football)

Oct 15th, 2002, 02:48 PM
Originally posted by lala

No, it is true the original founders of Puma and Addidas are brothers.... infact there is an interseting story about how the borthers started out together just before the second world war but then had a huge fight and split..... if anyone is interested.. I'll dig out the whole story (from a book called German football)

I read that in an article as well plus their headquarters are in the same town in Bavaria, I think. I'll have to look up that article as well. ;)

Oct 15th, 2002, 02:53 PM
Here's an article about the relationship of Puma and Serena after she won her first US Open. Not the one I was looking for but it was interesting.

PR Newswire, Sept 13, 1999 p5489
Stunned and Thankful, PUMA Receives Prime-Time Praise from 1999 U.S. Open Women's Singles Champion Serena Williams.
Full Text: COPYRIGHT 1999 PR Newswire Association, Inc.

Defeating #1 Ranked Martina Hingis for Her First Grand Slam Title,

Serena Takes the Time to Thank PUMA in Her Trophy Acceptance Speech

WESTFORD, Mass., Sept. 11 /PRNewswire/ -- Serena Williams displayed her generous spirit today by publicly thanking sponsor PUMA after her spectacular U.S. Open win. PUMA's only statement tennis athlete, Serena thanked the company for their support during her trophy acceptance speech after she defeated top-seeded Martina Hingis in the Women's singles final. "I'd like to thank PUMA for letting me wear PUMA clothing," Williams said. "They're great ... you all should get out there and get some too."

"We are thrilled for Serena and her family and are honored that she would think to thank PUMA at such a triumphant moment," said Amber Fredman, Head of Marketing for PUMA North America. "Working with Serena is a pleasure and we would never expect to be thanked so generously. From her first days on the tennis circuit, we knew that Serena would become a dominating presence in women's tennis and we are proud to have her as part of the PUMA family."

PUMA's ability to identify talent early on has proven to be a key element in their string of successful athlete endorsements. When Serena signed with PUMA in 1998, she did not even rank in the top 50. Her win today cements her position in tennis history, continuing PUMA's legacy of partnering with tennis superstars including German great Boris Becker. Along with Oscar de la Hoya, Vince Carter, and Ricky Williams, Serena is a member of PUMA's small yet powerful group of current brand icons.

In the Spring, PUMA launched a collection of Serena-inspired apparel which includes the yellow dress she currently wears in matches. In addition, the Serena collection features a yellow tanklet, and the khaki zip-away skirt and khaki cargo pants she showcased at the French Open earlier this year.

Serena's win today made her the 2nd African American woman in history to win a Grand Slam tennis title. Her first career Grand Slam singles final, Serena triumphed in the second set beating Martina Hingis 6-3, 7-6 (7-4). In addition to Hingis, "Sensational" Serena defeated the world's top women players on her way to the title including a semi-finals victory over defending champion Lindsay Davenport as well as a win over two-time champion Monica Seles. At 17 years old and in only her second year as a pro, today's victory catapults Serena to the number four spot in the world in new WTA rankings being released Monday.

"Serena's spirit truly embodies what PUMA is all about," continued Fredman. "She is unrelenting in her drive to be the best and we salute that energy."

PUMA will display their thanks and support by placing a full-page advertisement in USA Today on Monday, September 13 congratulating Serena on her success.

About PUMA

One of the most recognizable sports brands in the world, PUMA was founded over 50 years ago in Herzogenaurach, Germany. Manufactured for a wide range of sports categories, PUMA products include soccer, running, cross-training, sport lifestyle, basketball, American football, baseball and tennis. PUMAs have blessed the feet of some of the most legendary athletes and Olympians in the world including Boris Becker, Walt Frazier and Pele. Today, the brand has aligned itself with premier athletes including tennis sensation Serena Williams, boxing's "Golden Boy" Oscar de la Hoya, NBA Rookie of the Year Vince Carter, French Striker Nicolas Anelka, and Heisman Trophy-winning NFL running back Ricky Williams.

Oct 15th, 2002, 03:58 PM
I saw during the US Open a piece on Serena and Puma on ESPN that said that Serena's current contract with Puma is hughly incentive based. I'd love to know how much Puma had to pay out this year alone. I bet she got something for being in the top 10, for each tournament she won, moving up in the rankings, winning the French, something more for Wimbledon, a big bonus for making it to number 2 in the rankings, something even more for becoming number 1, more money for winning the US Open, etc., etc., I wouldn't be suprised if Serena made more from Puma this year than Venus earned from Reebok.