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View Full Version : Serena slaps Nike in the face with her G moment.


it-girl
Jan 30th, 2010, 05:57 PM
Just before the first slam of the year Nike makes an announcement that they have made a deal with Sharapova for 70 million dollars over a certain # of years. Both Serena & Maria have been loyal to Nike throughout the years. But Nike made a bad decision if their goal was truly to have on court advertising. Nothing that Maria has done lately would lead people to believe that she would make a deep run in this tournament. That is if people are truly looking at where she is now & not just hoping and wishing for her to make it on belief alone. She is still recovering and has yet to find her form. To me a deal of that magnitude puts even more pressure on a person who is doing their best to even return this early to the tour.

Then you have Serena who has proven over and over again lately that she will be around til the 2nd week of the big tournament. Gatorade knew this & before the first slam of the year they come out with a commercial with a few top athletes with Serena being the main feature. Now I do not believe that Serena even cares about the 70 million dollar deal because she is beyond rich herself. But you would think that by now someone in Nike would have the sense enough to know that they can get a lot of advertising time by making such a deal with Serena as well. Before her win at the 2010 Australian Open she had 11 grand slam singles titles, more than any active player on tour. Serena now has 4 times the amount of slams that Maria does and Nike makes a huge deal with Maria who not only lost in the first round. But many rated her dress as the worst outfit of the 2010 Australian Open & she designed it for Nike.

So not only did Nike get 1 day of advertising from Maria, it was also negative because people hated the dress. It is not Maria's fault that these morons make these stupid calculated desicions with nothing to support them. I also think that it causes Maria to feel a lot of pressure when she needs to focus on getting back into form at her own pace & not feeling that she has to do her best because of a contract. That can take the joy out of any comeback especially when you know that you are not 100%.

:bigclap::bigclap::bigclap::bigclap::bigclap: :banana::banana::banana: :cheer::cheer::cheer: :yeah:

So I applaud gatorade who had since enough to look at the entire picture and put their money in the bank & earned interest. So after winning her 12th slam title & tieing Billie Jean King on the all time winners list she announces to the world that she is having a G moment. She thanked Nike the year that both she & Sharapova made it to the finals but this year Nike got just what they payed for. Nothing, from Serena. Gatorade seems to know a thing or 2 about advertising. Maybe they can help Nike out because Serena showed Nike no love in the end & slapped them in the face with a G moment. I love it when Serena gets revenge.

Tennisstar86
Jan 30th, 2010, 06:02 PM
....or.... Gatorade payed Serena a nice bonus for saying it...

thrust
Jan 30th, 2010, 06:03 PM
It is hard to believe Nike would have been so stupid to give Maria a 70 million dollar contract, with no provisions. I doubt that they did. I agree that Serena would have been the much better investment, and more deserving.

Olórin
Jan 30th, 2010, 06:04 PM
Ahh so that's what G-moment meant :lol:
Serena got her money's worth from them in 2005 and 2006 when she was sponsored millions of dollars and barely even playing. But yeah, a definite burn from Nike's point of view.

Tennisstar86
Jan 30th, 2010, 06:06 PM
It is hard to believe Nike would have been so stupid to give Maria a 70 million dollar contract, with no provisions. I doubt that they did. I agree that Serena would have been the much better investment, and more deserving.

I agree.. this would be REAL bad bussiness on their part.... I get other brands etc.... but Nike is a sports apparrel company..... And lets face it these days Maria is not exactly on the courts in the big stage anymore.....so If Nike did this; whoever, signed that deal should be looking for a new job.....

Mrs. Peel
Jan 30th, 2010, 06:06 PM
I was impressed with Serena's product placement. Every post match interview she had the Nike bag slung on her shoulder and that Gatorade bottle in her hand. :spit: I was like werk it gurl! :hearts:

Maria may have signed a $70 mill contract but we don't know what incentive$$$ Serena has in her contract. make no mistake, Nike is paying her well.

She rocked it last night. Serena can get that money Tiger is losing from his tom-foolery.

rachel162cl
Jan 30th, 2010, 06:06 PM
It is hard to believe Nike would have been so stupid to give Maria a 70 million dollar contract, with no provisions. I doubt that they did. I agree that Serena would have been the much better investment, and more deserving.

the contract is true, they paid her 70 millions for the next 7 years

Mrs. Peel
Jan 30th, 2010, 06:07 PM
....or.... Gatorade payed Serena a nice bonus for saying it...

For sure they did! :hearts:

Mrs. Peel
Jan 30th, 2010, 06:08 PM
It is hard to believe Nike would have been so stupid to give Maria a 70 million dollar contract, with no provisions. I doubt that they did. I agree that Serena would have been the much better investment, and more deserving.

I would hope there would be provisions! the way Maria is playing she is an investment risk!

friendsita
Jan 30th, 2010, 06:13 PM
good one Ree!

pokey camp
Jan 30th, 2010, 06:15 PM
Shouldn't you be spending your time worrying about Ana's soon to be non-existent Rolex deal? :confused: That Rolex deal is a perfect example of a waste of endorsement dollars and I'm sure they regret that signing quite a bit. Good move by Rolex to sign Caro as Ana's replacement there. :yeah:

Really though, Maria's Nike deal is in no way a "slap in the face" to Serena. Why would it be? They're at different points in their careers. It makes perfect sense to give a 22 year old multislam winner an 8 year deal. And BTW the only reason Serena is with Gatorade is because Maria refused to re-sign, so they went with Serena as a second choice. Which has worked out beautifully for them.

But beyond that... I never understand why people are so pissed about this deal. It's not like they're personally paying Maria the money. And male athletes get these kinds of contracts all the time and nobody even blinks.:o In reality as a fan of women's sports I'm very happy about this deal, because it sets the market for future female athletes. Just like Venus set the bar in 2003 with Reebok. Or Anna various deals over the years. Or Serena with her Nike deal. It's a good thing.

Olórin
Jan 30th, 2010, 06:21 PM
Shouldn't you be spending your time worrying about Ana's soon to be non-existent Rolex deal? :confused: That Rolex deal is a perfect example of a waste of endorsement dollars and I'm sure they regret that signing quite a bit. Good move by Rolex to sign Caro as Ana's replacement there. :yeah:

Really though, Maria's Nike deal is in no way a "slap in the face" to Serena. Why would it be? They're at different points in their careers. It makes perfect sense to give a 22 year old multislam winner an 8 year deal. And BTW the only reason Serena is with Gatorade is because Maria refused to re-sign, so they went with Serena as a second choice. Which has worked out beautifully for them.

But beyond that... I never understand why people are so pissed about this deal. It's not like they're personally paying Maria the money. And male athletes get these kinds of contracts all the time and nobody even blinks.:o In reality as a fan of women's sports I'm very happy about this deal, because it sets the market for future female athletes. Just like Venus set the bar in 2003 with Reebok. Or Anna various deals over the years. Or Serena with her Nike deal. It's a good thing.

Not that I claim to know anything about these endorsement deals myself, but I am just curious how it is that you are privy to the ins and outs of Gartorade's endorsement strategies and who precisely proposed and rejected whose deals?

Anyway, with Nike deal to Maria - I would be highly skeptical that she will be seeing even a third of that unless she starts to play better - they would surely have inserted plenty of break-clauses and conditions for the event of Maria being extremely sub-par.

It's not like every male has such a big deal - the ones that do have them like Federer, Nadal and Djokovic tend to be quite consistent and good investments.

CJ07
Jan 30th, 2010, 06:29 PM
all of these endorsement plans are on contingencies. If Sharapova doesn't meet her requirements, she won't get anywhere close to $70 million. Serena, on the other hand, is currently maxing out her contract by being #1 and also winning so many majors.

She is definitely making more money than Sharapova right now.

Marilyn Monheaux
Jan 30th, 2010, 06:29 PM
Not that I claim to know anything about these endorsement deals myself, but I am just curious how it is that you are privy to the ins and outs of Gartorade's endorsement strategies and who precisely proposed and rejected whose deals?

Anyway, with Nike deal to Maria - I would be highly skeptical that she will be seeing even a third of that unless she starts to play better - they would surely have inserted plenty of break-clauses and conditions for the event of Maria being extremely sub-par.

It's not like every male has such a big deal - the ones that do have them like Federer, Nadal and Djokovic tend to be quite consistent and good investments.

It was in the news 2 years ago. They said she didn't wanna extend the contract (and take a pay cut), but instead sign with Enlyten and get percentages or something along those lines. Never happened, though.:shrug:

Olórin
Jan 30th, 2010, 06:33 PM
It was in the news 2 years ago. They said she didn't wanna extend the contract (and take a pay cut), but instead sign with Enlyten and get percentages or something along those lines. Never happened, though.:shrug:

Oh I see, I never see these kinds of stories to be honest (seems very low profile to class as news), but fair enough - sounds about right.

MrSerenaWilliams
Jan 30th, 2010, 06:35 PM
I think the other reason Serena mentioned them specifically in her speech is because in the CURRENT gatorade ad running right now, she's wearing the AO dress :hearts:

dscho99
Jan 30th, 2010, 07:08 PM
I agree.. this would be REAL bad bussiness on their part.... I get other brands etc.... but Nike is a sports apparrel company..... And lets face it these days Maria is not exactly on the courts in the big stage anymore.....so If Nike did this; whoever, signed that deal should be looking for a new job.....


Nike wants to sell world-wide.
Serena's marketing power is limited to the US market.
So Sharapova is a reasonable investment for Nike.

Tennisstar86
Jan 30th, 2010, 07:12 PM
Nike wants to sell world-wide.
Serena's marketing power is limited to the US market.
So Sharapova is a reasonable investment for Nike.

Serena's appeal is not limited to the US market.... :rolleyes: but Im not even going to get into THAT arguement....

Nikes appeal is that girls will buy the things they SEE Maria and Serena and Roger etc... wearing. Since you cant SEE maria cause shes losing early in the big market events...... its a bad investment regardless of her global appeal...

scoobz
Jan 30th, 2010, 07:16 PM
I hope this extremely tacky moment of using your victory speech as a moment to do advertising on behalf of your sponsors is a one-off aberration and not the start of trend.

pokey camp
Jan 30th, 2010, 07:23 PM
Serena's appeal is not limited to the US market.... :rolleyes: but Im not even going to get into THAT arguement....

Nikes appeal is that girls will buy the things they SEE Maria and Serena and Roger etc... wearing. Since you cant SEE maria cause shes losing early in the big market events...... its a bad investment regardless of her global appeal...
Eh. It's an eight year deal, we don't know if it's a bad investment or not. Way too early into both the deal, it just got signed, and her comeback.

But yes, it's silly to say that Serena's not an international brand. She has fans everywhere, if this board is any indication. I don't know the length of her current deal or when it's up for renewal, but even though she's 28 I'm sure she'll get a truckload if she continues to play into her 30's. And with Maria's deal out there she certainly has a nice starting point so I doubt she's exactly angry. :lol:

Marilyn Monheaux
Jan 30th, 2010, 07:30 PM
Serena's appeal is not limited to the US market.... :rolleyes: but Im not even going to get into THAT arguement....

Nikes appeal is that girls will buy the things they SEE Maria and Serena and Roger etc... wearing. Since you cant SEE maria cause shes losing early in the big market events...... its a bad investment regardless of her global appeal...

You can still see Maria's stuff on her facebook OZ Open lookbook, the youtube video where she lengthy talks about the dress and the other dresses she wore, on about every blog that's somehow related to tennis/sports, etc. And even though most people disliked Maria's dress, it was still talk of the town.:shrug: The Nike marketing people certainly made sure (and will continue to do so) that her dresses are gonna be front page news!

I agree with everyone though who said that it was hillariously bad timing for Nike, that shortly after announcing the "biggest endorsement deal for a female athlete, ever bla bla" and all the promotion surrounding the "Sharapova collection", she crashes out in rd.1 and critics pan her dress!

bandabou
Jan 30th, 2010, 07:39 PM
It's all good..everybody gets their own. As long as they don't do with Serena what Reebok did to Venus.

Inger67
Jan 30th, 2010, 07:43 PM
Fucking Venus needs a contract. I guess she has powerade zero, which I am drinking right now btw :)

StarDuvallGrant
Jan 30th, 2010, 07:44 PM
I think the other reason Serena mentioned them specifically in her speech is because in the CURRENT gatorade ad running right now, she's wearing the AO dress :hearts:

It was a good tie in and fit the moment better than anything.

Vaidisova Ruled
Jan 30th, 2010, 07:55 PM
Serena's appeal is not limited to the US market.... :rolleyes: but Im not even going to get into THAT arguement....

Nikes appeal is that girls will buy the things they SEE Maria and Serena and Roger etc... wearing. Since you cant SEE maria cause shes losing early in the big market events...... its a bad investment regardless of her global appeal...
And it means that there is a difference between a fan from tennisforum (with a limited and biased mind) and a guy from Nike for exemple. The guys from Nike actually think that Maria can be a top player AGAIN. People here are writing that she is losing early. Well the guys from Nike (who, I think, are not "stupid" like some here who say already that Maria is done and that this contract is a waste of money) think that she is not done yet.

If Maria earns that many, it is because Nike can make money thanks to Maria. That's it. There is nothing to argue about. Some figures showed that Maria is good for Nike ($$$) so they want to give her something proportional.

bandabou
Jan 30th, 2010, 08:16 PM
And it means that there is a difference between a fan from tennisforum (with a limited and biased mind) and a guy from Nike for exemple. The guys from Nike actually think that Maria can be a top player AGAIN. People here are writing that she is losing early. Well the guys from Nike (who, I think, are not "stupid" like some here who say already that Maria is done and that this contract is a waste of money) think that she is not done yet.

If Maria earns that many, it is because Nike can make money thanks to Maria. That's it. There is nothing to argue about. Some figures showed that Maria is good for Nike ($$$) so they want to give her something proportional.

Of course..but Maria's contract certainly means Serena's history woth NIke. :lol: Would be something..holding like 3 majors and having no cloting deals. her contract is about to run out, right?

Marilyn Monheaux
Jan 30th, 2010, 08:26 PM
^^No. As far as I know her contract was renewed a few years (2008/2009) back. A lot of stupid people on tennisforum said that Serena would get the boot in favor of Maria, but that never happened. I'm certain she's still with them and gets paid good money.
I don't wanna attack you personally, but it's usually Serena-haters who bring that up, just to bash her!

youizahoe
Jan 30th, 2010, 08:28 PM
Serena's basic pay is $4 million a year, per big tournament there's a bonus added.

And It's not like she would really care, she has plenty of cash already.

Marilyn Monheaux
Jan 30th, 2010, 08:32 PM
Serena's basic pay is $4 million a year, per big tournament there's a slam added.

And It's not like she would really care, she has plenty of cash already.

:confused:

youizahoe
Jan 30th, 2010, 08:34 PM
:confused:

Bonus. I keep typing the word I'm thinking about in sentences :tape:

bandabou
Jan 30th, 2010, 08:35 PM
^^No. As far as I know her contract was renewed a few years (2008/2009) back. A lot of stupid people on tennisforum said that Serena would get the boot in favor of Maria, but that never happened. I'm certain she's still with them and gets paid good money.
I don't wanna attack you personally, but it's usually Serena-haters who bring that up, just to bash her!

Oh ok, thx...I was worried about that, considering how vee and reebok went out of each other.

But it's great that Serena's still with Nike.

pokey camp
Jan 30th, 2010, 08:40 PM
^^No. As far as I know her contract was renewed a few years (2008/2009) back. A lot of stupid people on tennisforum said that Serena would get the boot in favor of Maria, but that never happened. I'm certain she's still with them and gets paid good money.
I don't wanna attack you personally, but it's usually Serena-haters who bring that up, just to bash her!
Exactly. It seems Nike likes to have two high profile players. Right now it’s Serena and Maria. On the men’s side it’s Roger and Rafa. If Nike decides to move away from Serena prematurely, it would most likely be because they would decide to elevate Vika. (Assuming of course she comes good results wise.)

Still I think that would be a mistake, especially if Serena continues to play into her 30s. Even with the USO foolishness, Serena is just a bigger name. She transcends the sport, especially here in the US and she’ll be a valuable brand for as long as she plays.

Larrybidd
Jan 30th, 2010, 08:43 PM
I hope this extremely tacky moment of using your victory speech as a moment to do advertising on behalf of your sponsors is a one-off aberration and not the start of trend.

Players thank their sponsors all the time, and why shouldn't they? When the announcer thanks all the AO sponsors by name prior to handing out the trophy's, was he being "tacky" or grateful for the support?

Marilyn Monheaux
Jan 30th, 2010, 08:43 PM
Exactly. It seems Nike likes to have two high profile players. Right now it’s Serena and Maria. On the men’s side it’s Roger and Rafa. If Nike decides to move away from Serena prematurely, it would most likely be because they would decide to elevate Vika. (Assuming of course she comes good results wise.)

Still I think that would be a mistake, especially if Serena continues to play into her 30s. Even with the USO foolishness, Serena is just a bigger name. She transcends the sport, especially here in the US and she’ll be a valuable brand for as long as she plays.

Yeah, pretty much. I think Vika is gonna play the part Dani had for a while. After she won IW in 2007, Nike elevated her status and she was the clear No.3.:sad: I miss her as a Nike girl...

Ferg
Jan 30th, 2010, 08:49 PM
Marion was right :hearts:

youizahoe
Jan 30th, 2010, 08:49 PM
Exactly. It seems Nike likes to have two high profile players. Right now it’s Serena and Maria. On the men’s side it’s Roger and Rafa. If Nike decides to move away from Serena prematurely, it would most likely be because they would decide to elevate Vika. (Assuming of course she comes good results wise.)

Still I think that would be a mistake, especially if Serena continues to play into her 30s. Even with the USO foolishness, Serena is just a bigger name. She transcends the sport, especially here in the US and she’ll be a valuable brand for as long as she plays.

The USO foolishness boosted Nike's sales :lol:.

sasha&tennis
Jan 30th, 2010, 08:54 PM
Gatorade has to be pleased with that G moment sound bite.

Vaidisova Ruled
Jan 30th, 2010, 08:55 PM
^^No. As far as I know her contract was renewed a few years (2008/2009) back. A lot of stupid people on tennisforum said that Serena would get the boot in favor of Maria, but that never happened. I'm certain she's still with them and gets paid good money.
I don't wanna attack you personally, but it's usually Serena-haters who bring that up, just to bash her!
:yeah:

And BTW, some people here are "upset" that Maria has such a huge contract.
But here, people are "crazy" like biased and hating 90% of the players. So they can't think straight.
So now I need to explain you: there is another world, the REAL world, not tennis forum, a world where people who like Tennis don't hate on everyone like here.
So for exemple, 2 years ago, I read an article about 2 girls, one was Kristina Mladenovic and the other girl was like 12 and a good junior. And both of them were saying that their favorite players was......................: Maria $harapova (:eek: Bombshell).
And if you look at most of the juniors girls, they all like Maria ! Why? because maria is pretty, young, successful and despite what evryone here says, she has achieved a lot in her young life. And all these girls they dream about being the "next sharapova". So what are the doing? They read about Maria, they see her dresses and they run to a Nike store and the buy something which looks good and maybe even something that Maria has showed.
And suess what? There are maybe millions of girls who want to be next Sharapova (just check how many fans she has on FB). And that's why Maria has this contract :wavey:


Oh, and BTW, Marion, if she doesn't have any contract, it's because I don't think that lots of girls want to be like her. But maybe young "fat" (not really but "bigger than the usual girls") girls would like to be like her. I'm sure there is a cloathing line for bigger woman. Maybe she should call them. Marion says that she is a really smart girl and that if she hadn't done tennis, she would be doing the most prestigious school in france (something like Yale), but I'm not impressed by her. It is easy to understand why she doesn't have any contract. She seems to have the same level as some people here, so it says it all (I'm not hating, just saying, maybe I jumped to conclusions too fast)

Marilyn Monheaux
Jan 30th, 2010, 09:06 PM
:yeah:

And if you look at most of the juniors girls, they all like Maria ! Why? because maria is pretty, young, successful and despite what evryone here says, she has achieved a lot in her young life. And all these girls they dream about being the "next sharapova".

Being pretty, young, successful & rich in real life = being hated on tennisforum!:lol:

So what are the doing? They read about Maria, they see her dresses and they run to a Nike store and the buy something which looks good and maybe even something that Maria has showed.
And suess what? There are maybe millions of girls who want to be next Sharapova (just check how many fans she has on FB). And that's why Maria has this contract :wavey:

I bet 3/4 of them are guys, though!:lol:

Tennisstar86
Jan 30th, 2010, 09:10 PM
And it means that there is a difference between a fan from tennisforum (with a limited and biased mind) and a guy from Nike for exemple. The guys from Nike actually think that Maria can be a top player AGAIN. People here are writing that she is losing early. Well the guys from Nike (who, I think, are not "stupid" like some here who say already that Maria is done and that this contract is a waste of money) think that she is not done yet.

If Maria earns that many, it is because Nike can make money thanks to Maria. That's it. There is nothing to argue about. Some figures showed that Maria is good for Nike ($$$) so they want to give her something proportional.

You obviously dont have a bussiness mindset... its not about what COULD happen. I agree Maria COULD turn it around if she gets her serve together....She and Venus are basically in the same boat IMO.. .One serve away from having their shit together.......

When you sign people for stuff its about what they are doing....

Anyways why are people talking about what Reebok did to Venus....... Venus dropped Reebok...They really couldnt afford her anymore.....Her estimated earnings having dropped any anyways...shes always estimated at 14 mil......

spartanfan
Jan 30th, 2010, 09:18 PM
Players thank their sponsors all the time, and why shouldn't they? When the announcer thanks all the AO sponsors by name prior to handing out the trophy's, was he being "tacky" or grateful for the support?
*THIS*

pokey camp
Jan 30th, 2010, 09:20 PM
The USO foolishness boosted Nike's sales :lol:.
Oh I wouldn't doubt it. I just think some people assumed prayed it would significantly damage her endorsement potential. :o

Sure it turned off some people permanently and so they'll always have negative feelings about her. And sure it was a negative and she's probably a lot more polarizing now, but overall I think it raised her profile quite a bit. Being controversial isn't necessarily a bad thing. (And I called it "foolishness" because, well that's what it was IMO. Nothing more, nothing less.)

Nupe
Jan 30th, 2010, 09:22 PM
Eh. It's an eight year deal, we don't know if it's a bad investment or not. Way too early into both the deal, it just got signed, and her comeback.

But yes, it's silly to say that Serena's not an international brand. She has fans everywhere, if this board is any indication. I don't know the length of her current deal or when it's up for renewal, but even though she's 28 I'm sure she'll get a truckload if she continues to play into her 30's. And with Maria's deal out there she certainly has a nice starting point so I doubt she's exactly angry. :lol:

I agree, its way too early to know whether or not its a bad investment. However, I think Nike may have acted prematurely being that she's nowhere near the form she use to be and no one knows if she'll ever get there. I do know that if she doesn't make some noise in the coming months/years, she can kiss that contract good-bye. Nike is too prominent of a brand to be associated with a sub-par athlete.

pokey camp
Jan 30th, 2010, 09:29 PM
Yeah, pretty much. I think Vika is gonna play the part Dani had for a while. After she won IW in 2007, Nike elevated her status and she was the clear No.3.:sad: I miss her as a Nike girl...
Yeah, but maybe she's better off with Adidas after all. :shrug: Seems like they give more attention to their non-first tier players than Nike. Not a Dani fan so I didn't pay much attention to that move, but did she take a pay cut to go there? Did Nike even offer to renew her deal?

Yorker
Jan 30th, 2010, 09:36 PM
Yeah, but maybe she's better off with Adidas after all. :shrug: Seems like they give more attention to their non-first tier players than Nike. Not a Dani fan so I didn't pay much attention to that move, but did she take a pay cut to go there? Did Nike even offer to renew her deal?


I think a big part of it was the ability to work with the adidas team. She also keeps talking about having her own clothes and i highly doubt nike would have done that with her. i guess she's hoping that next year she'll have influence over her outfits. This was from an interview.

Marilyn Monheaux
Jan 30th, 2010, 09:37 PM
Yeah, but maybe she's better off with Adidas after all. :shrug: Seems like they give more attention to their non-first tier players than Nike. Not a Dani fan so I didn't pay much attention to that move, but did she take a pay cut to go there? Did Nike even offer to renew her deal?

True. Nike only cares about Masha & Serena (globally), Na (Asia) & Vika (up and comer).

I have no clue about Dani's deals. She was with Nike for a long time and I certainly didn't see the switch coming. It was just one day that she was playing in Adidas' apparel.

MakarovaFan
Jan 30th, 2010, 09:38 PM
First off people it really isnt fair to compart a 22 year old who is still trying to find her form after missing almost a year from surgery and a 28 year old who was set her career to peak at the majors. And lets not forget before Maria's injury she was on top of the game and that was just 2008. I mean by 21 Maria had 3 major titles but was struck by injury,Serena at that age had 4 and was just starting her Serena Slam era.....similar career paths until Maria became injured. So i dont see why Nike WOULDNT offer a 22 year old 3 Slam Champion a huge deal(and as to why pick her over Serena?? Age,appeal and that us open mess).
Also it seems people on here dont understand business/the real world. At the end of the day companies want money. Results dont mean ANYTHING to them....because if that were the case Justine should be a HUGE endorsment!! Its all about the brand and what kind of audience they bring in. Look at it in this way. Now a days the radio is full of garbage/crap songs that dominate. Those "non talented" artists are all over the place yet when grammy time comes around they arent even given a second thought to win such "prestigious" awards...yet these are the people selling millions on itunes,all over magazines and on every freaking song. Maria has the looks,age,marketabilty and abilty to sell merchandise,fill stadiums, bring in fans/players.

Tennisstar86
Jan 30th, 2010, 09:41 PM
True. Nike only cares about Masha & Serena (globally), Na (Asia) & Vika (up and comer).

I have no clue about Dani's deals. She was with Nike for a long time and I certainly didn't see the switch coming. It was just one day that she was playing in Adidas' apparel.

I only saw it coming because i went to their website and Dani was no longer on their page just Serena/ Maria/ Rafa and Federer...

Nupe
Jan 30th, 2010, 09:45 PM
First off people it really isnt fair to compart a 22 year old who is still trying to find her form after missing almost a year from surgery and a 28 year old who was set her career to peak at the majors. And lets not forget before Maria's injury she was on top of the game and that was just 2008. I mean by 21 Maria had 3 major titles but was struck by injury,Serena at that age had 4 and was just starting her Serena Slam era.....similar career paths until Maria became injured. So i dont see why Nike WOULDNT offer a 22 year old 3 Slam Champion a huge deal(and as to why pick her over Serena?? Age,appeal and that us open mess).
Also it seems people on here dont understand business/the real world. At the end of the day companies want money. Results dont mean ANYTHING to them....because if that were the case Justine should be a HUGE endorsment!! Its all about the brand and what kind of audience they bring in. Look at it in this way. Now a days the radio is full of garbage/crap songs that dominate. Those "non talented" artists are all over the place yet when grammy time comes around they arent even given a second thought to win such "prestigious" awards...yet these are the people selling millions on itunes,all over magazines and on every freaking song. Maria has the looks,age,marketabilty and abilty to sell merchandise,fill stadiums, bring in fans/players.

Partially correct here... No company wants to be associated with a non-performing athlete... Her image is built around her performance on the tennis court.... If she's not performing, her image will slowly be tainted. That said, I guarantee Nike will part ways.

Yorker
Jan 30th, 2010, 09:46 PM
Herzogenaurach/New York, August 28th, 2009 - adidas is proud to announce the signing of Slovakian tennis star Daniela Hantuchova. The 26-year-old will wear the adilibria tennis apparel line from this year’s US Open onwards after signing with the 3-Stripes.

Daniela Hantuchova, a former top five player and two-time winner of Indian Wells, will start working with the adidas Player Development Program team consisting of coaches Sven Groeneveld and Darren Cahill and physical trainer Gil Reyes over the coming weeks and months as she enters a new phase in her career. The Program which was created in 2006 in the spirit of the adidas founder Adi Dassler, offers a unique mix of advice and support, from coaching and fitness training through to hitting-partners, nutritional advice and career management plans.

Daniela Hantuchova says, “I am very excited about representing the adidas brand. Throughout my career I have always respected adidas’ values as well as its dedication to quality and performance. Clearly, as an elite athlete, it is essential to be supported with first-class product. In pushing our physical ability, the innovative and progressive approach that has put adidas in pole position, helps us perform at our highest capacity. One of the aspects of the adidas approach that is so attractive moving into the next stage of my career is the adidas Player Development Program. Knowing that I can seek guidance from the best in the world as part of the adidas team makes for an invaluable partnership.”

Head of adidas Global Sports Marketing Individual and Olympic Sports, Jim Latham, warmly welcomed Daniela Hantuchova into the adidas tennis family explaining, “Daniela's tennis has always been a unique blend of determination, professionalism and style. We are pleased that she has decided to begin the next phase of her career with adidas at the US Open and look forward to finding innovative ways to combine the best of the tennis and fashion worlds."


For the US Open, Daniela Hantuchova will wear the FW10 adilibria apparel range featuring the stylish lilac purple layered tank top accompanied by a cobalt skort with a low waist and mesh overlayer to create a feminine silhouette. The adilibria tennis apparel range features ClimaCool® technology to ensure sweat quickly evaporates from the skin keeping the body at its maximum performance temperature.

****
Additional adidas Tennis Information:
adidas, which celebrates its 60th birthday this year, is a leader in tennis footwear and apparel supplying, in the past, legendary players such as Ilie Nastase, Rod Laver, Stan Smith, Ivan Lendl, Stefan Edberg, Andre Agassi, Steffi Graf and Justine Henin with the best sportswear for their needs. Now Novak Djokovic, Ana Ivanovic, Fernando Verdasco, Dinara Safina, Jo-Wilfried Tsonga, Fernando Gonzalez and Marat Safin, to name a few, benefit from the best technology and innovation in both adidas footwear and apparel allowing them to prepare for their on-court challenges











This was the dani article

Volcana
Jan 30th, 2010, 09:54 PM
In fairness to Nike, they don't think short term. The point of a Sharapova deal now is getting her relatively cheap. The last half of that deal, Williams2X, Henin, Clijsters, even Kuzzy likely won't be factors. If Sharapova is racking up slams then, this will seem like a bargain. If he not, well, as has been said, deals like that have performance clauses. But I'm sure her 'guaranteed' is in eight figures.

Marilyn Monheaux
Jan 30th, 2010, 10:03 PM
In fairness to Nike, they don't think short term. The point of a Sharapova deal now is getting her relatively cheap. The last half of that deal, Williams2X, Henin, Clijsters, even Kuzzy likely won't be factors. If Sharapova is racking up slams then, this will seem like a bargain. If he not, well, as has been said, deals like that have performance clauses. But I'm sure her 'guaranteed' is in eight figures.

I agree, but does anyone really think Maria is gonna play another 8 years? I highly doubt that.
Her manager said that they've already begun shifting her endorsement focus towards deal she can develop further after her active tennis career. Maria turns 23 this year and I highly doubt she will even play another 4-5 years.:shrug:
By the time she retires the WS and the Belgians will likely have retired (re-retired) as well, but who knows how her body holds up.
When Nike signed such a long term deal with Maria, they probably put into account that her body has proven to be rather fragile, as there hasn't been one season where she didn't have any kind of injury. Without knowing any details, I would guess that at the later stages of the contract it isn't as much about Maria Sharapova the tennis player anymore.

Vaidisova Ruled
Jan 30th, 2010, 10:06 PM
You obviously dont have a bussiness mindset... its not about what COULD happen. I agree Maria COULD turn it around if she gets her serve together....She and Venus are basically in the same boat IMO.. .One serve away from having their shit together.......

When you sign people for stuff its about what they are doing....
Complete :bs:
And here is what I wanted to say:

Also it seems people on here dont understand business/the real world. At the end of the day companies want money. Results dont mean ANYTHING to them....because if that were the case Justine should be a HUGE endorsment!! Its all about the brand and what kind of audience they bring in. Look at it in this way.

Donny
Jan 30th, 2010, 10:07 PM
I hope this extremely tacky moment of using your victory speech as a moment to do advertising on behalf of your sponsors is a one-off aberration and not the start of trend.

Superbowl winners have been doing the 'I'm going to Disneyworld/land!' gig for decades now.

Morrissey
Jan 31st, 2010, 12:06 AM
The person that said Serena is popular only in the USA is talking garbage. Serena and Venus are global superstars and they are more famous than Sharapova. I doubt Nike would just give Sharapova $70 million dollars she probably has to do a lot to GET that kind of money. She has to have more success to get that cash.

Mightymirza
Jan 31st, 2010, 12:21 AM
:lol: it woulda helped their cause even more if most fans knew what she meant ;) or maybe the mystery will sell it :D

Thanx4nothin
Jan 31st, 2010, 12:22 AM
First off people it really isnt fair to compart a 22 year old who is still trying to find her form after missing almost a year from surgery and a 28 year old who was set her career to peak at the majors. And lets not forget before Maria's injury she was on top of the game and that was just 2008. I mean by 21 Maria had 3 major titles but was struck by injury,Serena at that age had 4 and was just starting her Serena Slam era.....similar career paths until Maria became injured. So i dont see why Nike WOULDNT offer a 22 year old 3 Slam Champion a huge deal(and as to why pick her over Serena?? Age,appeal and that us open mess).
Also it seems people on here dont understand business/the real world. At the end of the day companies want money. Results dont mean ANYTHING to them....because if that were the case Justine should be a HUGE endorsment!! Its all about the brand and what kind of audience they bring in. Look at it in this way. Now a days the radio is full of garbage/crap songs that dominate. Those "non talented" artists are all over the place yet when grammy time comes around they arent even given a second thought to win such "prestigious" awards...yet these are the people selling millions on itunes,all over magazines and on every freaking song. Maria has the looks,age,marketabilty and abilty to sell merchandise,fill stadiums, bring in fans/players.

This just stood out to me. And, tbh, I kinda diagree with it.

Sharapova never managed to win a slam in 2 consecutive seasons. 2004 Wimbledon, 2006 US Open, 2008 AO.
Serena won her first slam around the same age, but then she sort of went on a journey of finding her game and maturing. Then she went on the tear and won 4 in a row, 5/6. Sharapova's career was never on the same path as Serena's, ever. Sure she had 3 slams by whatever age, but that isn't the same thing IMHO. And I'm a really big Masha fan, was playing around with making a thread about missing her old self, in light of the rather uneventful semifinals this AO.

Comparing Serena to Maria from a marketability slant is a given with this thread topic, but to make any feasible comparison of their careers isn't really valid in my estimation.

When Masha burst on the scene in 2004, I for one will admit I saw somewhat of a 'changing of the guard' But it was not to me. It amazes me Maria never managed to win 2 slams in one season, and I can't believe we are in a situation now where she may be lucky to double her slam tally to 6 (If that :help:). Always thought she would dominate, especially in Serena, Venus and Justine's twilight years.

Her injury has set her back a lot, so did Serena's in 2003-04, so did Henin's Virus, and so did Venus' um - Insert list of relevant injuries from the thousands she has had :o....Somehow we just have to hope for her to pull it back. Hope she can, I miss her A LOT.

As for the endorsements, I thought that was fairly hilarious from Serena today, and how she constantly plugs her book, and the Nike handbag. Serena is earning enough, sorta wish she'd leave Nike though, my GOD does she need more adventurous outfits.... :drool:

Привет
Jan 31st, 2010, 12:26 AM
But she has Nike swooshes all over her body... :scratch:

She doesn't wear Gatorade bottles. :shrug:

Melly Flew Us
Jan 31st, 2010, 12:28 AM
i thought she meant barnier. i was really confused.

Kunal
Jan 31st, 2010, 12:29 AM
I hope this extremely tacky moment of using your victory speech as a moment to do advertising on behalf of your sponsors is a one-off aberration and not the start of trend.

yea to be honest, i dont like those kinda plug ins. it feels pretty cheap to me.

Kunal
Jan 31st, 2010, 12:30 AM
The person that said Serena is popular only in the USA is talking garbage. Serena and Venus are global superstars and they are more famous than Sharapova. I doubt Nike would just give Sharapova $70 million dollars she probably has to do a lot to GET that kind of money. She has to have more success to get that cash.

yea like another user on the first page said, there must be provisions. Nike is not going to shell out that kind of money without making sure that there are some performance clauses in it.

LightWarrior
Jan 31st, 2010, 12:52 AM
It was kind of lame of her. Last year's speech was more fun..."L'Oreal making her skin like a baby and everything that's written..."

HRHoliviasmith
Jan 31st, 2010, 01:00 AM
i will continue to ask this question until I'm blue int he face:does anyone know the terms of Serena's Nike contract?

doni1212
Jan 31st, 2010, 01:21 AM
Just before the first slam of the year Nike makes an announcement that they have made a deal with Sharapova for 70 million dollars over a certain # of years. Both Serena & Maria have been loyal to Nike throughout the years. But Nike made a bad decision if their goal was truly to have on court advertising. Nothing that Maria has done lately would lead people to believe that she would make a deep run in this tournament. That is if people are truly looking at where she is now & not just hoping and wishing for her to make it on belief alone. She is still recovering and has yet to find her form. To me a deal of that magnitude puts even more pressure on a person who is doing their best to even return this early to the tour.

Then you have Serena who has proven over and over again lately that she will be around til the 2nd week of the big tournament. Gatorade knew this & before the first slam of the year they come out with a commercial with a few top athletes with Serena being the main feature. Now I do not believe that Serena even cares about the 70 million dollar deal because she is beyond rich herself. But you would think that by now someone in Nike would have the sense enough to know that they can get a lot of advertising time by making such a deal with Serena as well. Before her win at the 2010 Australian Open she had 11 grand slam singles titles, more than any active player on tour. Serena now has 4 times the amount of slams that Maria does and Nike makes a huge deal with Maria who not only lost in the first round. But many rated her dress as the worst outfit of the 2010 Australian Open & she designed it for Nike.

So not only did Nike get 1 day of advertising from Maria, it was also negative because people hated the dress. It is not Maria's fault that these morons make these stupid calculated desicions with nothing to support them. I also think that it causes Maria to feel a lot of pressure when she needs to focus on getting back into form at her own pace & not feeling that she has to do her best because of a contract. That can take the joy out of any comeback especially when you know that you are not 100%.

:bigclap::bigclap::bigclap::bigclap::bigclap: :banana::banana::banana: :cheer::cheer::cheer: :yeah:

So I applaud gatorade who had since enough to look at the entire picture and put their money in the bank & earned interest. So after winning her 12th slam title & tieing Billie Jean King on the all time winners list she announces to the world that she is having a G moment. She thanked Nike the year that both she & Sharapova made it to the finals but this year Nike got just what they payed for. Nothing, from Serena. Gatorade seems to know a thing or 2 about advertising. Maybe they can help Nike out because Serena showed Nike no love in the end & slapped them in the face with a G moment. I love it when Serena gets revenge.

Couldn't agee more, :yeah:

i will continue to ask this question until I'm blue int he face:does anyone know the terms of Serena's Nike contract?

I'm not sure about the terms of her Nike contract. Maybe someone else will know...

HRHoliviasmith
Jan 31st, 2010, 01:25 AM
Couldn't agee more, :yeah:



I'm not sure about the terms of her Nike contract. Maybe someone else will know...

if they do, they've been keeping it to themselves because I have been asking for over a year now.

sasha&tennis
Jan 31st, 2010, 02:16 AM
Come to think of it Sharapova seems to be the only one lately who's endorsement amounts are made know to the public. I know for a fact that Nike is paying Serena some really good money. She is a diva, a 12x slam winner, she is #1 and was recently voted the #1 female athlete. You do not have all of those credentials and not get paid. I think that some people probably have even bigger deals than that but they are not making it know to the general public.

I mean think about it Roger Federer, Nadal even Ana when she is on her game. I have never once heard of how large any of their endorsements are. I could be wrong, the info could be out there & I have not come across it yet. Bottom line is that Nike is paying Serena Williams some big bucks, she is not going to advertise for anyone who is not treating her equal or better. We probably never will know how much Nike pays Serena because I truly believe that she prefers it that way.

HRHoliviasmith
Jan 31st, 2010, 02:38 AM
Come to think of it Sharapova seems to be the only one lately who's endorsement amounts are made know to the public. I know for a fact that Nike is paying Serena some really good money. She is a diva, a 12x slam winner, she is #1 and was recently voted the #1 female athlete. You do not have all of those credentials and not get paid. I think that some people probably have even bigger deals than that but they are not making it know to the general public.

I mean think about it Roger Federer, Nadal even Ana when she is on her game. I have never once heard of how large any of their endorsements are. I could be wrong, the info could be out there & I have not come across it yet. Bottom line is that Nike is paying Serena Williams some big bucks, she is not going to advertise for anyone who is not treating her equal or better. We probably never will know how much Nike pays Serena because I truly believe that she prefers it that way.

From what I understand, Nike was hemming and hawing about tendering her a new contract. if I remember corectly she was actually not under contract during last's years AO. exposbabe and darren rovell(in his campaign to get ana signed with them for 100 mill :o) alluded to it as well. so i'm curious to know when it was signed and for how much.

roger has a hundred million dollar + contract.

sasha&tennis
Jan 31st, 2010, 02:55 AM
I knew Federer had a huge deal but I never knew how much. I would be curious as to when it was signed as well with Serena. I have a feeling that it will get even better with her latest win.

Marilyn Monheaux
Jan 31st, 2010, 03:03 AM
From 2 years ago

Nike to keep Federer with 10-year deal

By DANIEL KAPLAN & TERRY LEFTON
Staff writers
Published January 28, 2008 : Page 01

Nike is poised to sign Roger Federer to a new deal that stands to be the most lucrative tennis endorsement ever, sources said.

The 10-year extension could be worth as much as $13 million a year. Sources close to the deal differed on whether that money was fully guaranteed or in part depended on how well tennis’ top male player performs on the court.

If the contract indeed reaches that amount, the deal would make Federer one of the top-paid endorsers at Nike in any sport.

At press time, Federer was two wins away from his third straight Australian Open crown, which would leave him one behind Pete Sampras’ record 14 Grand Slam titles.

Federer’s agent at IMG, Tony Godsick, declined to comment. Nike did not reply to requests for comment by press time.

A source said the deal is expected to be signed in February.

With tennis a secondary sport in the United States, Nike is clearly wrapping up Federer for international exposure. And while Nike could add a Federer line to its sneaker and clothing offerings, tennis is not a big seller, so the deal is seen as more about branding than moving shoes and shirts.

“In the U.S., probably less than 2 percent of athletic footwear sales are tennis,” said John Shanley, an analyst with Susquehanna International, who noted that K-Swiss is a bigger tennis brand in America than Nike. “[Tennis] does get a lot of publicity, a lot of mention in news articles, and a lot more people watch the sport than participate in it. Branding is probably a pretty good part of the deal, particularly in Nike’s European sector, where [tennis] is much more important.”

When Federer in 2002 signed his current deal to wear Nike apparel and shoes, which expires next month, he had no agent and negotiated the deal himself. That contract, which guaranteed the then Slam-less Federer about $1 million annually, was considered in tennis agent circles to be a terrible deal. It’s possible some of the money he is acing with the new deal serves in part as an acknowledgment on Nike’s behalf of the semi-free ride they have had with Federer during his rise.
Adidas and Polo were seen
as potential suitors, but
Federer stayed with
the swoosh.

While he wins consistently and with grace, Federer is not viewed in America as a tennis player who transcends his sport like Andre Agassi or John McEnroe. Overseas, however, in areas where tennis is booming, Federer is a superstar. He costs $1 million an exhibition in the offseason in Asia, and his re-signing comes at a time when Nike is expanding its presence in China.

Shanley points out that Nike’s LeBron James signature basketball sneaker has fared well in China. James’ seven-year, $90 million deal is one of Nike’s top athlete contracts. The gold standard for the company is Tiger Woods, whose contract is believed to be worth around $40 million annually, though that includes royalties from golf ball and apparel sales.

Most tennis endorsement contracts are built around performance, so comparing them is challenging. Maria Sharapova’s Nike deal is believed to guarantee her around $6 million annually. Agassi’s much-hyped deal with Nike in 1995 for more than $100 million was royalty-based.

If Federer’s deal is fully guaranteed, he would easily become the highest-paid tennis endorser. Even if, for example, half the money was guaranteed, it still would make him one of the top, if not the top, endorser.

Nike also counts Serena Williams, James Blake and Rafael Nadal as endorsers.

Not to be ignored in Nike’s re-signing of Federer is the brand’s desire to keep him away from a rival. Adidas, based in Europe, could have been a natural fit for the Swiss player. Some tennis insiders had speculated Polo Ralph Lauren also might make a run at fashion maven Federer, but a spokesman for the company, which sponsors Wimbledon and the U.S. Open, said no offer was made.

sasha&tennis
Jan 31st, 2010, 03:10 AM
From 2 years ago
Thanks for the article. It must be nice to make 13 million a year from only 1 income source.

dreamgoddess099
Jan 31st, 2010, 09:08 AM
I was impressed with Serena's product placement. Every post match interview she had the Nike bag slung on her shoulder and that Gatorade bottle in her hand. :spit: I was like werk it gurl! :hearts:

Maria may have signed a $70 mill contract but we don't know what incentive$$$ Serena has in her contract. make no mistake, Nike is paying her well.
She rocked it last night. Serena can get that money Tiger is losing from his tom-foolery.


Also Serena's Nike contract isn't up yet. In 2003 she signed a 60 million 5 year deal with an optional 3 year extention. Serena's 5 years was up in 2008, but she's still with them so they obviously extended her contract. I expect her next contract to be even bigger than the 60 million one she signed back in 2003. I'm thinking her next contract will be somewhere around 100 million.

dscho99
Jan 31st, 2010, 09:31 AM
Also Serena's Nike contract isn't up yet. In 2003 she signed a 60 million 5 year deal with an optional 3 year extention. Serena's 5 years was up in 2008, but she's still with them so they obviously extended her contract. I expect her next contract to be even bigger than the 60 million one she signed back in 2003. I'm thinking her next contract will be somewhere around 100 million.


In 2011 she we be almost retired. I don't see her playing beyond 2012.
So why should NIke throw so much money after her?

Especially when it is to be expected to balloon even more when she doesn't play anymore.
So she has no future as an athletic icon beyond her playing days (as maybe Navratilova or Graf had).

perseus2006
Jan 31st, 2010, 09:34 AM
Nike is image conscience and realizes that "mothers" significantly influence their daughters clothing choices. Pova represents the ultimate sportswoman in that she is elegant, eloquent and intelligent; she is tough, has a commendable work ethic, and doesn't give up when facing adversity; she finds something positive to say about her opponents, win or lose, and is well behaved on court, in photo shoots and her personal life. She is the ideal person for a sponsor to hace for their products.

Serenka just doesn't exhibit these characteristics. She is not as desireable a "property" for sponsors despite the titles she has won.

Renalicious
Jan 31st, 2010, 10:06 AM
A G Moment. :lol:

Rena :inlove:

LCS
Jan 31st, 2010, 10:55 AM
It's not as if they forced Maria to sign it..:spit:

2moretogo
Jan 31st, 2010, 11:11 AM
....or.... Gatorade payed Serena a nice bonus for saying it...

and she got a big bonus from Nike for reaching 12 slams. :wavey:

2moretogo
Jan 31st, 2010, 11:13 AM
the contract is true, they paid her 70 millions for the next 7 years

I'm sure she did.

2moretogo
Jan 31st, 2010, 11:28 AM
:lol: it woulda helped their cause even more if most fans knew what she meant ;) or maybe the mystery will sell it :D

But everyone is talking/asking about it. It goes both ways. Though Maria's dress was panned, people are talking about it. Though people may have to may not have-- a friend heavy into basketball laughed when Serena said that-- known what a "G Moment" was, but they are talking about it.

sasha&tennis
Jan 31st, 2010, 01:05 PM
Nike is image conscience and realizes that "mothers" significantly influence their daughters clothing choices. Pova represents the ultimate sportswoman in that she is elegant, eloquent and intelligent; she is tough, has a commendable work ethic, and doesn't give up when facing adversity; she finds something positive to say about her opponents, win or lose, and is well behaved on court, in photo shoots and her personal life. She is the ideal person for a sponsor to hace for their products.

Serenka just doesn't exhibit these characteristics. She is not as desireable a "property" for sponsors despite the titles she has won.
Serena is a brand name herself & it is not just about image. It is about sales. It is about winning & being seen long enough to advertise their products. I have never considered Sharapova the ultimate sportswoman. I have always considered her the media created image. Which started when she WON Wimbly in 2004 over Serena. She has not beaten Serena since then @ a slam.

But please believe that if the results do not come for Maria this deal will not continue with as much money or at all. They are not going to honor a contract by giving so much money to someone who cannot eventually win in a big way. Image is nothing. It is about the free advertisement. Because the only time you will see the players all geared up in their sponsors clothing is when they are playing in a tournament. If you are not around long enough to be seen they will look at you as a bad investment. This happens all of the time if a player can no longer perform in a winning way.

They will probably continue to sponsor her but she will not be worth as much if she can no longer win big the way she use to.

nfl46
Jan 31st, 2010, 04:50 PM
Let's face it people: Maria is good, really attractive & popular! Serena is only good & popular. Sex sells now a days. Nike knew what they were doing. Maria is the new Anna, but one thing she has that Anna doesn't, is the fact, Maria knows how to win Gram Slams. Please don't count out Maria. Remember she is way younger than the WS. Maria is way more marketing with her face than Serena. Lol. CLEARLY. WS aren't the cutest things on court. Lol.

Kunal
Jan 31st, 2010, 05:49 PM
Serena is a brand name herself & it is not just about image. It is about sales. It is about winning & being seen long enough to advertise their products. I have never considered Sharapova the ultimate sportswoman. I have always considered her the media created image. Which started when she WON Wimbly in 2004 over Serena. She has not beaten Serena since then @ a slam.

But please believe that if the results do not come for Maria this deal will not continue with as much money or at all. They are not going to honor a contract by giving so much money to someone who cannot eventually win in a big way. Image is nothing. It is about the free advertisement. Because the only time you will see the players all geared up in their sponsors clothing is when they are playing in a tournament. If you are not around long enough to be seen they will look at you as a bad investment. This happens all of the time if a player can no longer perform in a winning way.

They will probably continue to sponsor her but she will not be worth as much if she can no longer win big the way she use to.

Absolutely she is a brand in itself!

But I think something far more valuable that Serena has is this aura around her. She really has a magnetic quality to herself that draws people towards her. You just cant ignore her when she is there. love her or hate her.

And lets be honest here, she is not just the best female tennis player of the decade but the best female athlete of the decade.

friendsita
Jan 31st, 2010, 06:08 PM
Absolutely she is a brand in itself!

But I think something far more valuable that Serena has is this aura around her. She really has a magnetic quality to herself that draws people towards her. You just cant ignore her when she is there. love her or hate her.

And lets be honest here, she is not just the best female tennis player of the decade but the best female athlete of the decade.

No argue ;)

sasha&tennis
Jan 31st, 2010, 07:42 PM
Absolutely she is a brand in itself!

But I think something far more valuable that Serena has is this aura around her. She really has a magnetic quality to herself that draws people towards her. You just cant ignore her when she is there. love her or hate her.

And lets be honest here, she is not just the best female tennis player of the decade but the best female athlete of the decade.
I have always felt that Venus & Serena have a presence that goes beyond tennis. When they are involved in something not only do you hear about it more but you actually see the change that they are able to make by just speaking up for what they believe in. They have both become truly loved throughout their careers that have been met with many ups & down. They transcend tennis. I have even heard them mentioned in movies & songs. They are living legends & their popularity & fame came naturally from their natural ability & presence.

Sharapova on the other hand was already a work in progress with Anna Kournikova. The difference is that Sharapova was able to win where Anna could not. So Sharapova was instantly put on the scene by the media because she won. They quickly created a glamorous personality because the truth is many people did not even know who she was & being honest here many people still do not know who she is. You have to be a fan of tennis to know who she is. I have done numerous surveys for this same debate with people who do not watch tennis & every single one of them knew who Venus & Serena is & when I mentioned Maria Sharapova they asked me who is that. They had still never heard of her.

The bottom line is that fans, non-fans & people in general have had the chance to know who Venus & Serena are over the years because of what they brought to the game of tennis. Sharapova was just the first to win because if Dementieva could have won believe you me she would be where Sharapova is today. Sharapova had to be able to win though to resume the role that Kournikova could not. When she did she was instantly spread by the media like a wild fire. So people did not get to know her over a course of time. It was all of a sudden she is the best because we say so and that is why Sharapova disliked by so many tennis fans. She has her own following now but I think that it could have been bigger if they did not make it like she was the only tennis player in the world. When you have fans who have watched the game for years and love it, you cannot tell them who is the best because you want them to be. You cannot just shove a person down peoples throat because you feel that she has an image that you would like to promote. People do not like to be told who they should like.

Also because they had her on frequent media rotation people became burned out sort of like hearing a song you use to like but if a radio station keeps playing only that song over & over again you will become sick of it. It is not Sharapova's fault that these things happened though many people hate her because of it. She was simply doing something that I believe she loves & that is playing tennis. That is why she is still playing now even though she is beyond rich & could easily retire, her love for the game will not allow her to. But now I truly believe that the media success & attention that made her who she is today is the very thing that she is obligated to now & with that comes the pressure to continue to win at all cost. It is hard to win when you are under so much pressure of expectation before you even step onto the court.

The reason I feel that Sharapova is under this pressure is because they made Sharapova a brand as soon as she won, it did not happen naturally. Venus and Serena on the other hand became brands naturally overtime on their own and everything else came to them because of who they are.

sweetpeas
Jan 31st, 2010, 08:00 PM
Serena g moment,is a women body care product...Like Serena stated it made her skin soft like a babies bottom.!...It really is a nice body scrub.

Bijoux0021
Jan 31st, 2010, 10:44 PM
I have always felt that Venus & Serena have a presence that goes beyond tennis. When they are involved in something not only do you hear about it more but you actually see the change that they are able to make by just speaking up for what they believe in. They have both become truly loved throughout their careers that have been met with many ups & down. They transcend tennis. I have even heard them mentioned in movies & songs. They are living legends & their popularity & fame came naturally from their natural ability & presence.

Sharapova on the other hand was already a work in progress with Anna Kournikova. The difference is that Sharapova was able to win where Anna could not. So Sharapova was instantly put on the scene by the media because she won. They quickly created a glamorous personality because the truth is many people did not even know who she was & being honest here many people still do not know who she is. You have to be a fan of tennis to know who she is. I have done numerous surveys for this same debate with people who do not watch tennis & every single one of them knew who Venus & Serena is & when I mentioned Maria Sharapova they asked me who is that. They had still never heard of her.

The bottom line is that fans, non-fans & people in general have had the chance to know who Venus & Serena are over the years because of what they brought to the game of tennis. Sharapova was just the first to win because if Dementieva could have won believe you me she would be where Sharapova is today. Sharapova had to be able to win though to resume the role that Kournikova could not. When she did she was instantly spread by the media like a wild fire. So people did not get to know her over a course of time. It was all of a sudden she is the best because we say so and that is why Sharapova disliked by so many tennis fans. She has her own following now but I think that it could have been bigger if they did not make it like she was the only tennis player in the world. When you have fans who have watched the game for years and love it, you cannot tell them who is the best because you want them to be. You cannot just shove a person down peoples throat because you feel that she has an image that you would like to promote. People do not like to be told who they should like.

Also because they had her on frequent media rotation people became burned out sort of like hearing a song you use to like but if a radio station keeps playing only that song over & over again you will become sick of it. It is not Sharapova's fault that these things happened though many people hate her because of it. She was simply doing something that I believe she loves & that is playing tennis. That is why she is still playing now even though she is beyond rich & could easily retire, her love for the game will not allow her to. But now I truly believe that the media success & attention that made her who she is today is the very thing that she is obligated to now & with that comes the pressure to continue to win at all cost. It is hard to win when you are under so much pressure of expectation before you even step onto the court.

The reason I feel that Sharapova is under this pressure is because they made Sharapova a brand as soon as she won, it did not happen naturally. Venus and Serena on the other hand became brands naturally overtime on their own and everything else came to them because of who they are.
:worship: :worship: :worship:

AMEN!

youizahoe
Jan 31st, 2010, 10:45 PM
GAY-moment :hearts:

pov
Jan 31st, 2010, 11:06 PM
Given all known factors - Nike's endorsement deal was sound.

RVD
Jan 31st, 2010, 11:08 PM
:lol:
I'm laughing because my initial post was biased. Then I figured I'd be a bit more objective on this. So after pondering a bit I think I've come to 'terms' on why Nike snubbed Serena (and awarded Maria the $70Million contract).

I believe it comes down to what their Marketing Analyst calculated as the "safest" investment. Remember now, that contract came months after the US Open incident, and no doubt Nike executives were awaiting the Verdict from the ITF to be handed down.
So on the one hand, Nike supported Serena by maintaining the current contract, even though she took, for the most part, a smaaaallll hit public-relations-wise. And, they probably felt that Maria was the safer investment after, most likely, COUNTLESS high-level investment meetings.
Let's not kid ourselves here, corporations don't care about anything ut the green an athlete can pull in for them.

Therefore, it's safe to assume that the marketing analysts at Nike f**ked up big time by not going with Serena, but how could they know that she'd recover so flawlessly from that US Open debacle AND actually come out smelling like a sweet rose to boot.

Serena's, "G" Moment" statement had me laughing for a good while afterwards, beause it clearly demonstrated that she has a very mature and knowledgeable grasp of business and advertising. :cool:

People had better wake up and realize that Serena isn't just a tennis player.
She simply continues to surprise. :)

fnuf7
Feb 1st, 2010, 12:02 AM
So the G moment thing was something about gatorade? Huh, never got that at the time, wondered what she was going on about but figured she was going all hip-hop 50Cent on us :lol:

Then again I've never had a gatorade, never bought a gatorade, never noticed one in the shops or ever seen an advert for gatorade so perhaps I'm not supposed to know G moments are gatorade related things.

Mrs. Peel
Feb 1st, 2010, 12:11 AM
Nike is image conscience and realizes that "mothers" significantly influence their daughters clothing choices. Pova represents the ultimate sportswoman in that she is elegant, eloquent and intelligent; she is tough, has a commendable work ethic, and doesn't give up when facing adversity; she finds something positive to say about her opponents, win or lose, and is well behaved on court, in photo shoots and her personal life. She is the ideal person for a sponsor to hace for their products.

Serenka just doesn't exhibit these characteristics. She is not as desireable a "property" for sponsors despite the titles she has won.


What a load of horseshit.

BuTtErFrEnA
Feb 1st, 2010, 12:19 AM
Let's face it people: Maria is good, really attractive & popular! Serena is only good & popular. Sex sells now a days. Nike knew what they were doing. Maria is the new Anna, but one thing she has that Anna doesn't, is the fact, Maria knows how to win Gram Slams. Please don't count out Maria. Remember she is way younger than the WS. Maria is way more marketing with her face than Serena. Lol. CLEARLY. WS aren't the cutest things on court. Lol.

:weirdo: :rolls: :sobbing:

you mean the serena that many a man have made songs about?? or the same serena that many a man drool over?? i don't even know if to think you're a :weirdo: or if i should :rolls: or :sobbing: at your logic

Tennisation
Feb 1st, 2010, 01:09 AM
:weirdo: :rolls: :sobbing:

you mean the serena that many a man have made songs about?? or the same serena that many a man drool over?? i don't even know if to think you're a :weirdo: or if i should :rolls: or :sobbing: at your logicCommon is not many a man :weirdo:

BlameSerena
Feb 1st, 2010, 01:10 AM
^^:confused:


*walks away*

BuTtErFrEnA
Feb 1st, 2010, 01:14 AM
Common is not many a man :weirdo:

the fact that that's the best comeback you have shows how idiotic you are :lol:

Tennisation
Feb 1st, 2010, 01:18 AM
the fact that that's the best comeback you have shows how idiotic you are :lol:how could that be a comeback if I wasn't in an argument with u in the first place, was just stating my opinion :confused:

Pureracket
Feb 1st, 2010, 01:20 AM
Common is not many a man :weirdo:Wow!

RVD
Feb 1st, 2010, 01:39 AM
BeautCommon is not many a man :weirdo:It seems peoples' definition of "attractive" is way skewed.

I think people get "beautiful", "gorgeous", "striking", or "glamorous", confuse a lot with the term "attractive" on this board?

I know for a fact that Serena is considered VERY attractive; even by many other culture's standards.
Anyone suggesting otherwise simply has something personal against Serena or is entirely ignorant as to the definition of what attractive actually means.

In fact, it would be sheer folly for anyone to attempt to categorize what's attractive for me, or the for the entire world population. Wake up and realize that your standards of what is attractive and what isn’t, is the actual problem.

But of course, some TF members don't rely on facts or intelligence. Just skewed, short-sighted, and worthless opinions.
Tsk-tsk-tsk...

BuTtErFrEnA
Feb 1st, 2010, 02:11 AM
he's a serena hater so it doesn't matter :lol: serena will never be pretty to some but it's false to say that she is ugly by EVERYONE'S standards when a whole lot of people find her very sexy

RVD
Feb 1st, 2010, 03:10 AM
he's a serena hater so it doesn't matter :lol: serena will never be pretty to some but it's false to say that she is ugly by EVERYONE'S standards when a whole lot of people find her very sexyCLEARLY.

I used to wonder what type of person would go to the trouble of becoming a member of this board just to disparage Serena. Now, I just pity em and then enjoy the prospect of tearing them down. :lol:

RFSTB
Feb 1st, 2010, 05:07 AM
I think it's a bit tacky when athletes pimp their sponsors in an acceptance speech. :shrug:

Considering Nike still shamelessly stands behind serial adulterers and an alleged rapist, it would be highly hypocritical if they pass over Serena for Sharapova because of the USO incident.

I think the high profile contract to Sharapova has much more to do with Tiger Woods than Serena. When Nike came out to publicly support Tiger Woods, their image took a big hit. They needed to quickly sign someone with a good clean reputation to salvage their tarnished image. Handing a big contract to Serena after the USO incident is just too risky. But in comes Maria, Ms. Squeaky clean goody-two-shoes, back just in time to help salvage Nike's sinking image and reputation...until she crashed out in the first round. Oops.

esquímaux
Feb 1st, 2010, 06:08 AM
Serena is playing the game ;)

Marilyn Monheaux
Feb 1st, 2010, 06:11 AM
I think it's a bit tacky when athletes pimp their sponsors in an acceptance speech. :shrug:

After 3 days of watching the X Games, I've gotta say that Serena's little plug was NOTHING!:lol:

madmax
Feb 1st, 2010, 08:31 AM
Sharapova is the best role model for young girls, who are dreaming of having a succesful career and also being able to look glamourish at the photoshoots...WS fans need to take a chill pill and accept the fact that their darlings are not as marketable no matter how succesful they perform on court. There is a reason why Pova is the best paid woman athlete in the world - her face and product lines are everywhere - ads, magazines, photoshoots, TV shows and etc...Sex and public appeal sells globally, and Maria being confident and well spoken person only adds to her popularity worldwide

bandabou
Feb 1st, 2010, 08:50 AM
:lol: Ok, whatever..hey if Serena keeps winning 2 majors a year, it's 2 million a year...then Maria can have the Nike contract.

GrandMartha
Feb 1st, 2010, 09:45 AM
Maria has slams, was number 1, way more beautiful than Serena :shrug:
But i understand the bitterness of Williams fans :lol:

dany.p
Feb 1st, 2010, 09:51 AM
I have always felt that Venus & Serena have a presence that goes beyond tennis. When they are involved in something not only do you hear about it more but you actually see the change that they are able to make by just speaking up for what they believe in. They have both become truly loved throughout their careers that have been met with many ups & down. They transcend tennis. I have even heard them mentioned in movies & songs. They are living legends & their popularity & fame came naturally from their natural ability & presence.

Sharapova on the other hand was already a work in progress with Anna Kournikova. The difference is that Sharapova was able to win where Anna could not. So Sharapova was instantly put on the scene by the media because she won. They quickly created a glamorous personality because the truth is many people did not even know who she was & being honest here many people still do not know who she is. You have to be a fan of tennis to know who she is. I have done numerous surveys for this same debate with people who do not watch tennis & every single one of them knew who Venus & Serena is & when I mentioned Maria Sharapova they asked me who is that. They had still never heard of her.

The bottom line is that fans, non-fans & people in general have had the chance to know who Venus & Serena are over the years because of what they brought to the game of tennis. Sharapova was just the first to win because if Dementieva could have won believe you me she would be where Sharapova is today. Sharapova had to be able to win though to resume the role that Kournikova could not. When she did she was instantly spread by the media like a wild fire. So people did not get to know her over a course of time. It was all of a sudden she is the best because we say so and that is why Sharapova disliked by so many tennis fans. She has her own following now but I think that it could have been bigger if they did not make it like she was the only tennis player in the world. When you have fans who have watched the game for years and love it, you cannot tell them who is the best because you want them to be. You cannot just shove a person down peoples throat because you feel that she has an image that you would like to promote. People do not like to be told who they should like.

Also because they had her on frequent media rotation people became burned out sort of like hearing a song you use to like but if a radio station keeps playing only that song over & over again you will become sick of it. It is not Sharapova's fault that these things happened though many people hate her because of it. She was simply doing something that I believe she loves & that is playing tennis. That is why she is still playing now even though she is beyond rich & could easily retire, her love for the game will not allow her to. But now I truly believe that the media success & attention that made her who she is today is the very thing that she is obligated to now & with that comes the pressure to continue to win at all cost. It is hard to win when you are under so much pressure of expectation before you even step onto the court.

The reason I feel that Sharapova is under this pressure is because they made Sharapova a brand as soon as she won, it did not happen naturally. Venus and Serena on the other hand became brands naturally overtime on their own and everything else came to them because of who they are.

Some very intersesting points, but i think your contradicting yourself a bit. On the one hand you say that no one knows who Sharapova is. While on the other hand you say she's on frequent media rotation and that people are sick of her because she's treated like she's the only tennis player that exists. It's either one or the other. Either people know who she is or they don't. I will add that whenever i ask people who don't know anything about tennis to name some female players, it's always Venus, Serena and Maria, sometimes followed by other players, but always these 3. I guarantee you that most non-tennis know who Sharapova is.

I will also add that you can't really compare Sharapova to Serena on any level because they are at opposite stages of there careers. Serena has had a lot longer to build up her image then Sharapova. I don't think Maria will ever acomplish what Serena has, but give her 5 years and we'll see how many grandslams she's won and then see how her image will have evolved.

bandabou
Feb 1st, 2010, 10:00 AM
Maria has slams, was number 1, way more beautiful than Serena :shrug:
But i understand the bitterness of Williams fans :lol:

:lol: You think we worry about Maria? Our girl just won her 12th major, gave Nike a whole lot exposure than Maria has done in like 2+ years.

Losing 1r to Kirilenko or winning the final against Juju?! You REALLY think we care about maria?

GrandMartha
Feb 1st, 2010, 10:30 AM
:lol: You think we worry about Maria? Our girl just won her 12th major, gave Nike a whole lot exposure than Maria has done in like 2+ years.

Losing 1r to Kirilenko or winning the final against Juju?! You REALLY think we care about maria?

Maria has been sidelined with injury for almost 1 year, so of course Serena gave Nike a whole lot exposure than Maria has done in some months after her comeback :rolleyes:
what does winning the final against Juju have to do with this? Maria has her slams as well. Nike chose her and NOT Serena so they must have their reasons. You don't have to care about Maria, iam sure she doesn't care if you care about her or not. It's enough for Maria that Nike CARES about her more than Serena :bounce::D:lol:

Marilyn Monheaux
Feb 1st, 2010, 11:01 AM
Maria has been sidelined with injury for almost 1 year, so of course Serena gave Nike a whole lot exposure than Maria has done in some months after her comeback :rolleyes:
what does winning the final against Juju have to do with this? Maria has her slams as well. Nike chose her and NOT Serena so they must have their reasons. You don't have to care about Maria, iam sure she doesn't care if you care about her or not. It's enough for Maria that Nike CARES about her more than Serena :bounce::D:lol:

Winning the final against Justine means:

a) She just won her 12th major. She's a champion and Nike is more than glad to use that in their advertisements. Look at the Nike tennis site. It's all Serena and "Sweeter by the Dozen"
b) Serena actually won the tournament. As a Maria fan, I can only wish she had done it, whereas it's a dream come true for Serena fans.
c) She won against Justine. 7 time GS champion, the one she hadn't won against in a major for years and someone who's regarded as one of the best players of her generation. Maria lost against Kirilenko, who played great that day, but shouldn't have been too much of a problem for Maria.

I really don't get the Maria fans that get such a kick out off all the endorsement buzz. Yeah, it's good for her, but really?:rolleyes:
Personally, I'd much rather see her winning a slam that making a gazillion dollars.

Fun fact: The Nike women site has a calendar with new things every day. Guess who got replaced there after the final? Yup, Serena's "Rock Victorious" video about her on court success suddenly made much more sense than Marias...

bandabou
Feb 1st, 2010, 11:28 AM
Maria has been sidelined with injury for almost 1 year, so of course Serena gave Nike a whole lot exposure than Maria has done in some months after her comeback :rolleyes:
what does winning the final against Juju have to do with this? Maria has her slams as well. Nike chose her and NOT Serena so they must have their reasons. You don't have to care about Maria, iam sure she doesn't care if you care about her or not. It's enough for Maria that Nike CARES about her more than Serena :bounce::D:lol:

C what your fellow Maria-fan has to say about it. Hey, it's no problem if Nike chose Maria as their face. It's their good right..

As long as they're paying Serena for her winning and exposure of Nike, it's all good.

Feyd
Feb 1st, 2010, 11:33 AM
Serena was practically doing nothing between AO 05-07 and getting Nike's money nonetheless. Let Maria do the same for a while, will you?

bandabou
Feb 1st, 2010, 12:28 PM
Serena was practically doing nothing between AO 05-07 and getting Nike's money nonetheless. Let Maria do the same for a while, will you?

Ok..but Maria's already 2 years removed from her last win...contrary to Serena.

BuTtErFrEnA
Feb 1st, 2010, 02:29 PM
Serena was practically doing nothing between AO 05-07 and getting Nike's money nonetheless. Let Maria do the same for a while, will you?

between there i guarantee you serena was making nowhere near what the max she could have been after being sidelined with injury and depression....nike signed serena at a "bad time" since it was at the beginning of her down period but clearly her last 3 seasons have more than made up for it...

but whatever :shrug:

BuTtErFrEnA
Feb 1st, 2010, 02:32 PM
Maria has slams, was number 1, way more beautiful than Serena :shrug:
But i understand the bitterness of Williams fans :lol:

maria has won slams....serena IS winning slams and currently has 2, 3 if you count 2 time ao champ

maria was #1....serena IS #1 and winning slams

maria is more beautiful to those who like her look...serena is more beautiful to those who like her look


get over it...

trufanjay
Feb 1st, 2010, 02:45 PM
maria has won slams....serena IS winning slams and currently has 2, 3 if you count 2 time ao champ

maria was #1....serena IS #1 and winning slams

maria is more beautiful to those who like her look...serena is more beautiful to those who like her look


get over it...
exactly....some people prefer Maria's look and some Serena's. Looks will only get Maria so far, she has to produce the results to keep these endorsements :lol:

sasha&tennis
Feb 1st, 2010, 02:48 PM
Some very intersesting points, but i think your contradicting yourself a bit. On the one hand you say that no one knows who Sharapova is. While on the other hand you say she's on frequent media rotation and that people are sick of her because she's treated like she's the only tennis player that exists. It's either one or the other. Either people know who she is or they don't. I will add that whenever i ask people who don't know anything about tennis to name some female players, it's always Venus, Serena and Maria, sometimes followed by other players, but always these 3. I guarantee you that most non-tennis know who Sharapova is.

I will also add that you can't really compare Sharapova to Serena on any level because they are at opposite stages of there careers. Serena has had a lot longer to build up her image then Sharapova. I don't think Maria will ever acomplish what Serena has, but give her 5 years and we'll see how many grandslams she's won and then see how her image will have evolved.
I said based on a survey of non tennis fans when asked they know who Venus & Serena are but they did not know Maria Sharapova. So no I did not condtradict myself. You misread what I said. I also said that fans who have been following tennis for a while & have had the frequent rotation of Sharapova from the media wanting people to believe that she is the only tennis player where burnt out. I did not say the entire world. The only time that I even saw a Maria Sharapova commercial was when I was watching a tennis even. I can also guarantee you that majority of non tennis fans do not know who Sharapova is. This is the very same reason I have done numerous survey's & the result has been the same, they know who Venus & Serena are but do not know who Sharapova is.

Sharapova has her own following now of a fans who do watch tennis globally but she does not transcend tennis like the Venus & Serena do. For 1 thing when Sharapova came onto the scene that is exactly what she did, come onto the scene. She did not change the game of tennis like Venus & Serena, she did not make history in the game itself. She will never be looked at as a Billie Jean King at least not at this point. People like that go beyond the game & that is what Venus & Serena posses. Sharapova is another Kournikova who can win.

Deals with sponsors eventually fade away but history remains always.

dany.p
Feb 1st, 2010, 02:55 PM
I said based on a survey of non tennis fans when asked they know who Venus & Serena are but they did not know Maria Sharapova. So no I did not condtradict myself. You misread what I said. I also said that fans who have been following tennis for a while & have had the frequent rotation of Sharapova from the media wanting people to believe that she is the only tennis player where burnt out. I did not say the entire world. The only time that I even saw a Maria Sharapova commercial was when I was watching a tennis even. I can also guarantee you that majority of non tennis fans do not know who Sharapova is. This is the very same reason I have done numerous survey's & the result has been the same, they know who Venus & Serena are but do not know who Sharapova is.

Sharapova has her own following now of a fans who do watch tennis globally but she does not transcend tennis like the Venus & Serena do. For 1 thing when Sharapova came onto the scene that is exactly what she did, come onto the scene. She did not change the game of tennis like Venus & Serena, she did not make history in the game itself. She will never be looked at as a Billie Jean King at least not at this point. People like that go beyond the game & that is what Venus & Serena posses. Sharapova is another Kournikova who can win.

Deals with sponsors eventually fade away but history remains always.

Well i've asked many non-tennis fans to name for me players they know, and they always say Maria along with the williams. I'm not contesting any other part of your post, just that one point.
And Kournikova was one of the most prolific tennis players when she was active (wether she deserved the attention is another matter), so comparing Maria to anna just strengthens my point that Maria is well known to non-tennis fans. You could argue that Maria doesn't deserve this attention, and that's a very valid point, but that's not what i'm arguing.

rockstar
Feb 1st, 2010, 03:02 PM
i'm sorry, but i'm sure most young girls would rather be pretty like sharapova than successful than serena :o

BlameSerena
Feb 1st, 2010, 03:04 PM
:tape:

vml
Feb 1st, 2010, 03:07 PM
i'm sorry, but i'm sure most young girls would rather be pretty like sharapova than successful than serena :o

That is rude and totally uncalled for ! If you want to spill out your bitterness please don't do it here. Thanks you :rolleyes:

HRHoliviasmith
Feb 1st, 2010, 03:23 PM
i'm sorry, but i'm sure most young girls would rather be pretty like sharapova than successful than serena :o

OH.MY.GAAAAWD. FUNNIEST.SHIT.EVER. :spit:

BuTtErFrEnA
Feb 1st, 2010, 04:19 PM
i'm sorry, but i'm sure most young girls would rather be pretty like sharapova than successful than serena :o

some girls don't find maria attractive and would rather look like serena AND be successful...what's your point

StarDuvallGrant
Feb 1st, 2010, 04:29 PM
i'm sorry, but i'm sure most young girls would rather be pretty like sharapova than successful than serena :o

This is part of a larger problem. There is beauty in both Serena and Maria and both happen to be successful. Serena may not fit a European standard of beauty but that does not mean she's ugly. You can be both beautiful and successful, it's not either or. Also, if looks is the most important thing to a young girl, that girl is not receiving positive enforcements that show her she can be accepting of who she is and also push herself to achieve what she's capable of.

Drake1980
Feb 1st, 2010, 04:31 PM
Lmao!!!!!

HRHoliviasmith
Feb 1st, 2010, 04:33 PM
This is part of a larger problem. There is beauty in both Serena and Maria and both happen to be successful. Serena may not fit a European standard of beauty but that does not mean she's ugly. You can be both beautiful and successful, it's not either or. Also, if looks is the most important thing to a young girl, that girl is not receiving positive enforcements that show her she can be accepting of who she is and also push herself to achieve what she's capable of.

deep. :worship:

Beat
Feb 1st, 2010, 04:38 PM
I think it's a bit tacky when athletes pimp their sponsors in an acceptance speech. :shrug:


this.

trufanjay
Feb 1st, 2010, 04:46 PM
i'm sorry, but i'm sure most young girls would rather be pretty like sharapova than successful than serena :o
Everyone does not have the same standard of beauty, remember that :rolleyes:

trufanjay
Feb 1st, 2010, 04:46 PM
This is part of a larger problem. There is beauty in both Serena and Maria and both happen to be successful. Serena may not fit a European standard of beauty but that does not mean she's ugly. You can be both beautiful and successful, it's not either or. Also, if looks is the most important thing to a young girl, that girl is not receiving positive enforcements that show her she can be accepting of who she is and also push herself to achieve what she's capable of.
:worship:

P3
Feb 1st, 2010, 04:52 PM
some girls don't find maria attractive and would rather look like serena AND be successful...what's your point
Exactly!!!
I would much rather look like Serena! In my Opinion, Serena is much prettier. And her body is awesome. Also, it's Serena's arms that I want not Maria's.

Serenita
Feb 1st, 2010, 04:54 PM
i'm sorry, but i'm sure most young girls would rather be pretty like sharapova than successful than serena :o
:tape:

sasha&tennis
Feb 1st, 2010, 05:06 PM
Well i've asked many non-tennis fans to name for me players they know, and they always say Maria along with the williams. I'm not contesting any other part of your post, just that one point.
And Kournikova was one of the most prolific tennis players when she was active (wether she deserved the attention is another matter), so comparing Maria to anna just strengthens my point that Maria is well known to non-tennis fans. You could argue that Maria doesn't deserve this attention, and that's a very valid point, but that's not what i'm arguing.
I just did another multi-race this time smaller survey of 10 people & only 1 person heard of Sharapova & Kournikova out of 10 people. Everyone has heard of Venus & Serena & non of these people watch tennis.

Sharapova's fame is not as far spread from tennis as they would like for people to believe. She is strictly a part of marketing. Just like there are other famous athletes of their sport making headlines & names for themselves with sponsors & what now. But a lot of people outside their sport probably have never heard of them. It is the history makers that transcend the sport. A sponsor can only do so much & lets just face it there are several people who do not follow sports period some of them even took my survey & they all knew who Venus & Serena are.

Maria Sharapova is famous but she does not have the same wide spread fame of the Williams Sisters. For tennis fans we know all of them, we even know who Elena Vesnina is but that is because we follow the sport constantly but outside of tennis Venus & Serena are the most famous. The amount of sponsors does not cross over to the amount of fame. Kournikova is the same as Sharapova, she is known mostly to the tennis fans & men who drool over her but majorty of the people away from tennis do not know who she is.

madmax
Feb 1st, 2010, 05:15 PM
I just did another multi-race this time smaller survey of 10 people & only 1 person heard of Sharapova & Kournikova out of 10 people. Everyone has heard of Venus & Serena & non of these people watch tennis.

Sharapova's fame is not as far spread from tennis as they would like for people to believe. She is strictly a part of marketing. Just like there are other famous athletes of their sport making headlines & names for themselves with sponsors & what now. But a lot of people outside their sport probably have never heard of them. It is the history makers that transcend the sport. A sponsor can only do so much & lets just face it there are several people who do not follow sports period some of them even took my survey & they all knew who Venus & Serena are.

Maria Sharapova is famous but she does not have the same wide spread fame of the Williams Sisters. For tennis fans we know all of them, we even know who Elena Vesnina is but that is because we follow the sport constantly but outside of tennis Venus & Serena are the most famous. The amount of sponsors does not cross over to the amount of fame. Kournikova is the same as Sharapova, she is known mostly to the tennis fans & men who drool over her but majorty of the people away from tennis do not know who she is.

so basically what are you saying is that people who could give a damn about tennis don't know the most marketable player, yet they know these two american sisters, who are less marketable and known only to their devoted fanbase and american audience? Don't you think you are contradicting yourself here?:lol: Sharapova is worldwide marketing tool - young girls who don't know what tennis is look at her in commercials and magazines and want to be like her and get famous. This is what I would call transcending tennis and public appeal LOL

sasha&tennis
Feb 1st, 2010, 05:53 PM
so basically what are you saying is that people who could give a damn about tennis don't know the most marketable player, yet they know these two american sisters, who are less marketable and known only to their devoted fanbase and american audience? Don't you think you are contradicting yourself here?:lol: Sharapova is worldwide marketing tool - young girls who don't know what tennis is look at her in commercials and magazines and want to be like her and get famous. This is what I would call transcending tennis and public appeal LOL
what makes you think that every young girl knows Sharapova? If you know anything about young girls they are into the next big boy band or the cutest guys in hollywood. Yes they have their female icons but just because Sharapova has been pushed so by the media does not mean that she has transcended the sport. I cannot tell you the last time that I a tennis fan have seen a commercial of her. I have not seen her in any magazines because I do not look at them just as a lot of people do not. There are females out there like Britney Spears who little girls would follow besides Sharapova & who is far more famous than Sharapova. The bottom line is this: Just because u think that she is marketable like they want everyone to believe and follow does not mean that she is. Just because she has been pushed so by the media does not mean that they have made her transcend this sport like the Williams sister's who made history when they came on the scene.

No I am not contradicting myself but I do feel that it is naive to believe that just because people are always talking about a reeses peanut butter cup that everyone is eating them, because they are not. Marketing is meant to saturate & to hope that some of it sinks in, it does not mean that what is being presented is so.

2moretogo
Feb 1st, 2010, 06:23 PM
Sharapova is the best role model for young girls, who are dreaming of having a succesful career and also being able to look glamourish at the photoshoots...WS fans need to take a chill pill and accept the fact that their darlings are not as marketable no matter how succesful they perform on court. There is a reason why Pova is the best paid woman athlete in the world - her face and product lines are everywhere - ads, magazines, photoshoots, TV shows and etc...Sex and public appeal sells globally, and Maria being confident and well spoken person only adds to her popularity worldwide

The same could be said about Serena. I see Serena in my convenience store everyday. She's on news programs outside of the sports world. And "sells out," I repeat, "sell out" her product line on HSN. She is also much discussed (good and bad) out there on the internet.

All this crap about what and who is beautiful is ridiculous, but you cling to the belief that there is only one type of beauty and that to be beautiful one needs to fall into those well defined roles. For as many people who think Serena is ugly, there are just as many who think Maria is. It is a matter of opinion.

To say the WS aren't as marketable is also very silly. But I don't have the energy to get in the varying factors of this with you, as they would probably go over your head at this point anyway.

What I think would be interesting is to see Maria's (team) strategy in the future, say 3-5 years from now. If she will follow the WS lead and try to have her own lines/businesses.

They seem to have followed the Anna/WS (even Chrissie) strategy for marketing and advertising deals.

sasha&tennis
Feb 3rd, 2010, 12:00 PM
The same could be said about Serena. I see Serena in my convenience store everyday. She's on news programs outside of the sports world. And "sells out," I repeat, "sell out" her product line on HSN. She is also much discussed (good and bad) out there on the internet.

All this crap about what and who is beautiful is ridiculous, but you cling to the belief that there is only one type of beauty and that to be beautiful one needs to fall into those well defined roles. For as many people who think Serena is ugly, there are just as many who think Maria is. It is a matter of opinion.

To say the WS aren't as marketable is also very silly. But I don't have the energy to get in the varying factors of this with you, as they would probably go over your head at this point anyway.

What I think would be interesting is to see Maria's (team) strategy in the future, say 3-5 years from now. If she will follow the WS lead and try to have her own lines/businesses.

They seem to have followed the Anna/WS (even Chrissie) strategy for marketing and advertising deals.
I completely agree. A lot of people actually have said that Sharapova looks old & unattractive so everyone has their critics. But because she and Serena are 2 different individuals that does not mean that one is more beautiful than the other. It just means that they are different.