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tennislover
Aug 26th, 2009, 01:20 PM
http://news.bbc.co.uk/2/hi/technology/8221896.stm

Microsoft in web photo racism row


http://news.bbc.co.uk/nol/shared/spl/hi/pop_ups/08/technology_enl_1251283101/img/laun.jpg




Software giant Microsoft has apologised for editing a photo to change a black man's head to that of a white man.
The picture, showing employees sitting around a desk, appeared unaltered on the firm's US website.

But on the website of its Polish business unit the black man's head was replaced with a white face,although the colour of his hands was unchanged.
Microsoft said it had pulled the image and would be investigating who made the changes. It apologised for the gaffe.

The altered image, which also featured an Asian man and a white woman, was quickly circulated online.

Bloggers have had a field day with the story, with some suggesting Microsoft was attempting to please all markets by having a man with both a white face and a black hand.

"The white head and black hand actually symbolise interracial harmony. It is supposed to show that a person can be white and black, old and young at the same time," said one blogger on the Photoshop Disasters blog.

Others have suggested the ethnic mix of the Polish population may have played a part in the decision to change the photo.

A Magicman
Aug 26th, 2009, 01:25 PM
I wonder how many black men in their sixties take part in company meetings in Poland.

The only thing you can reproach Microsoft with is that they really wanted to do it the easy way but just photoshopping a head off.

Is it racism, if you advertise with people living in the country you're selling the product? Is it racism to have Asians insteads of whites on the same ad in Asia?

tennislover
Aug 26th, 2009, 01:48 PM
I wonder how many black men in their sixties take part in company meetings in Poland.

The only thing you can reproach Microsoft with is that they really wanted to do it the easy way but just photoshopping a head off.

Is it racism, if you advertise with people living in the country you're selling the product? Is it racism to have Asians insteads of whites on the same ad in Asia?

good point
...on the other hand, why they didn't change the Asian employee too? Is there an invasion of Asian men in polish companies? :scratch:

A Magicman
Aug 26th, 2009, 01:57 PM
Certainly not an "invasion", but I guess all over Europe except for maybe the UK and France, the chances of having some Asian in his thirties in your company is way higher than having a black in his sixties.

Scotso
Aug 26th, 2009, 02:00 PM
good point
...on the other hand, why they didn't change the Asian employee too? Is there an invasion of Asian men in polish companies? :scratch:

Indeed.

Infiniti2001
Aug 26th, 2009, 03:57 PM
I wonder how many black men in their sixties take part in company meetings in Poland.

The only thing you can reproach Microsoft with is that they really wanted to do it the easy way but just photoshopping a head off.

Is it racism, if you advertise with people living in the country you're selling the product? Is it racism to have Asians insteads of whites on the same ad in Asia?

I can understand Microsoft targeting the majority of the countries citizens--but what about the minority citizens, don't they matter?:help:

RFSTB
Aug 26th, 2009, 04:01 PM
Others have suggested the ethnic mix of the Polish population may have played a part in the decision to change the photo.

Globalize the product, localize the content! It's the same reason Pizza Hut sells Chicken Tikka Pizza in India. ;)

gentenaire
Aug 26th, 2009, 04:54 PM
I wonder how many black men in their sixties take part in company meetings in Poland.

The only thing you can reproach Microsoft with is that they really wanted to do it the easy way but just photoshopping a head off.

Is it racism, if you advertise with people living in the country you're selling the product? Is it racism to have Asians insteads of whites on the same ad in Asia?

Then they should have used another picture altogether, use only blondes wearing a crucifix and put a picture of the pope on the wall.

A Magicman
Aug 26th, 2009, 08:10 PM
Then they should have used another picture altogether, use only blondes wearing a crucifix and put a picture of the pope on the wall.

That's what I was basically saying.

miffedmax
Aug 26th, 2009, 08:46 PM
This is a case that demonstrates that while being racists is always stupid, being stupid isn't always racist.

Lena's bangs.

Apoleb
Aug 26th, 2009, 08:48 PM
Very interesting. They certainly thought that the Polish audience will not react as positively had the man been kept black. And I also don't really see why the people in the image have to be representative of the ethnic distribution of the Polish population.

drake3781
Aug 26th, 2009, 09:08 PM
I would argue with anybody who sees his as "racist", but I really don't have the energy nor care to deal with anybody who sees things that way. :shrug: Plenty else to do with my day!! :bounce:

Pureracket
Aug 26th, 2009, 09:55 PM
I would argue with anybody who sees his as "racist", but I really don't have the energy nor care to deal with anybody who sees things that way. :shrug: Plenty else to do with my day!! :bounce:Why would you offer an opinion in the first place, then? :confused:

HRHoliviasmith
Aug 26th, 2009, 10:00 PM
I would argue with anybody who sees his as "racist", but I really don't have the energy nor care to deal with anybody who sees things that way. :shrug: Plenty else to do with my day!! :bounce:

Racism is DEAD. everywhere. has been since November 2008. and anyone who believes otherwise needs their head examined.

HRHoliviasmith
Aug 26th, 2009, 10:15 PM
Then they should have used another picture altogether, use only blondes wearing a crucifix and put a picture of the pope on the wall.

:lol::lol:

but yeah I wish they had used a totally different image altogether if they were going to do something like this instead of just photoshoping the head.

I remember seeing something similar a couple of years ago. there was an advert in the NYTimes for a brokerage company or hedge fund (can't remember exactly) and there were three men pictured, one of them was black. I saw the same ad in the Wall Street Journal a few days later but this time without the black man.

oh well, it is what it is. :shrug:

HRHoliviasmith
Aug 26th, 2009, 10:17 PM
"The white head and black hand actually symbolise interracial harmony. It is supposed to show that a person can be white and black, old and young at the same time," said one blogger on the Photoshop Disasters blog.

:spit:

young_gunner913
Aug 26th, 2009, 10:17 PM
Racism is DEAD. everywhere. has been since November 2008. and anyone who believes otherwise needs their head examined.

that joke is so 2000 and late. :yawn:

HRHoliviasmith
Aug 26th, 2009, 10:23 PM
that joke is so 2000 and late. :yawn:

what joke? i wasn't joking. :confused:

P.S. shut the fuck up. :rolleyes:

miffedmax
Aug 26th, 2009, 10:29 PM
Very interesting. They certainly thought that the Polish audience will not react as positively had the man been kept black. And I also don't really see why the people in the image have to be representative of the ethnic distribution of the Polish population.

Marketing 101. Generally EVERYBODY--regardless of ethnicity or gender--looks for "someone who looks--or sounds--like me" in advertising. Ethnic minorities somewhat less so, because they are somewhat more conditioned by their minority status to being just that-a minority. But, say, take a tall, blonde Russian with bangs*, send her to live among the Hmong in Asia, and, while she'll probably get used to seeing lots of ads with Hmong in them, if she sees an ad with a tall, blonde with bangs in it, she's probably going to have a more positive response to it than ads with only Hmong.

It's a sign of some progress that from what I understand, people respond to commercials featuring minorities less negatively than they used to. But you'll notice most advertisers, especially in areas with largely mixed populations, still go for a "rainbow" approach to ads and commercials.

So basically, if you want to sell stuff to Poles, it's a good idea to put somebody who looks Polish in your ad. If you want to sell to blacks, it's a good idea to put a black person in your ad. If you want to sell to Eskimos, put a person who looks like an Eskimo in your ad.

This is probably less of an issue with younger consumers in some parts of the world, though that's a gut feeling, not based on any data I've seen. And younger consumers usually = no money.

(Yes, I deal with this shit for a living.)

*implied Lena bang mention.

WowWow
Aug 26th, 2009, 11:44 PM
Racism is DEAD. everywhere. has been since November 2008. and anyone who believes otherwise needs their head examined.

You're taking the piss, right?

eck
Aug 27th, 2009, 03:18 AM
Lena's Bangs are working overtime :p

That photoshop attempt looks weird in some way.

In The Zone
Aug 27th, 2009, 03:28 AM
Marketing 101. Generally EVERYBODY--regardless of ethnicity or gender--looks for "someone who looks--or sounds--like me" in advertising. Ethnic minorities somewhat less so, because they are somewhat more conditioned by their minority status to being just that-a minority. But, say, take a tall, blonde Russian with bangs*, send her to live among the Hmong in Asia, and, while she'll probably get used to seeing lots of ads with Hmong in them, if she sees an ad with a tall, blonde with bangs in it, she's probably going to have a more positive response to it than ads with only Hmong.

It's a sign of some progress that from what I understand, people respond to commercials featuring minorities less negatively than they used to. But you'll notice most advertisers, especially in areas with largely mixed populations, still go for a "rainbow" approach to ads and commercials.

So basically, if you want to sell stuff to Poles, it's a good idea to put somebody who looks Polish in your ad. If you want to sell to blacks, it's a good idea to put a black person in your ad. If you want to sell to Eskimos, put a person who looks like an Eskimo in your ad.

This is probably less of an issue with younger consumers in some parts of the world, though that's a gut feeling, not based on any data I've seen. And younger consumers usually = no money.

(Yes, I deal with this shit for a living.)

*implied Lena bang mention.

Exactly. But then it begs the question someone already posed, is there an Asian invasion in Poland we don't know about? :confused: :lol:

moby
Aug 27th, 2009, 04:13 AM
When my friend visited Poland, he said that many kids came out of their houses to gawk because they'd never seen an (East) Asian in real life. :lol:

young_gunner913
Aug 27th, 2009, 04:46 AM
what joke? i wasn't joking. :confused:

P.S. shut the fuck up. :rolleyes:

it was a lame attempt at being sarcastic and clever.
you failed miserably.

p.s make me bitch :)

HRHoliviasmith
Aug 27th, 2009, 05:07 AM
it was a lame attempt at being sarcastic and clever.
you failed miserably.

p.s make me bitch :)

your opinion...bitch. :shrug:

you really shouldn't address people the way you do your mother or sister. it shows your lack of home training.

HRHoliviasmith
Aug 27th, 2009, 05:10 AM
You're taking the piss, right?

yes. (had to look up that expression :lol:)

young_gunner913
Aug 27th, 2009, 05:19 AM
your opinion...bitch. :shrug:

you really shouldn't address people the way you do your mother or sister. it shows your lack of home training.

oh ho ho. reallllly clever. its like fighting with a 6th grader. :lol:

whats next, i know you are but what am i?

HRHoliviasmith
Aug 27th, 2009, 05:32 AM
oh ho ho. reallllly clever. its like fighting with a 6th grader. :lol:

whats next, i know you are but what am i?

and you think the shit you typed is any cleverer? yeah okay genius.

young_gunner913
Aug 27th, 2009, 05:36 AM
and you think the shit you typed is any cleverer? yeah okay genius.

it may not be clever but im not trying to be clever (and failing like you did).

HRHoliviasmith
Aug 27th, 2009, 05:45 AM
it may not be clever but im not trying to be clever (and failing like you did).

sure you weren't. but hey again, it's your opinion and i really don't give a damn about that.

Apoleb
Aug 27th, 2009, 05:55 AM
:spit:

I know right.. That was just outlandishly hilarious. Too good to be true.

Crazy Canuck
Aug 27th, 2009, 06:07 AM
People who insist on quoting unintelligent posters, who I have on ignore in order to preserve brain cells, upset me.

Topic: Oh, Microsoft. Somebody on one end or the other clearly didn't have enough people on ignore, hence the loss of braincells which resulted in this decision.

young_gunner913
Aug 27th, 2009, 06:07 AM
sure you weren't. but hey again, it's your opinion and i really don't give a damn about that.

sure you dont, thats why you're still replying to my responses. :)

HRHoliviasmith
Aug 27th, 2009, 06:16 AM
sure you dont, thats why you're still replying to my responses. :)

trust me i don't. apparently we have a different way of looking at things.

tennislover
Aug 27th, 2009, 08:55 AM
When my friend visited Poland, he said that many kids came out of their houses to gawk because they'd never seen an (East) Asian in real life. :lol:

:lol:

Bartosh
Aug 27th, 2009, 12:16 PM
When my friend visited Poland, he said that many kids came out of their houses to gawk because they'd never seen an (East) Asian in real life. :lol:

Vietnamese are our biggest Asian minority (around 40 000 people) so it's something really unusual to see Asian person (especially outside big cities) ;) We are homogeneous country :shrug:

moby
Aug 27th, 2009, 01:39 PM
Vietnamese are our biggest Asian minority (around 40 000 people) so it's something really unusual to see Asian person (especially outside big cities) ;) We are homogeneous country :shrug:No, no worries. This is probably the case in other cultures too. In Korea, which has a similarly homogeneous population, I imagine kids (and adults) would go out of their way to stare at a white person, and certainly a black person. I know I'm surprised when I see a black person in Singapore and Singapore is cosmopolitan.

Ignorance contributes to racism because it allows stereotypes to set in easier, but it's not racism in and of itself.

WowWow
Aug 28th, 2009, 03:30 AM
yes. (had to look up that expression :lol:)

In that case- brilliant!:lol:

tennislover
Aug 28th, 2009, 11:34 PM
Ignorance contributes to racism because it allows stereotypes to set in easier, but it's not racism in and of itself.

true