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Tech1
Sep 13th, 2008, 04:57 AM
September 12, 2008
Ana Ivanovic: A $100 Million Woman?
Posted By:Darren Rovell (http://www.cnbc.com/id/15837548/cid/97537)

Ana Ivanovic is certainly a very good tennis player and she's a gorgeous woman. Having risen to No. 1 at one point this year after winning the French Open, her first Grand Slam victory, Ivanovic's marketing power is on the rise.

So is the 20-year-old Serb the next big bet for the shoe and apparel brands to throw big money at?

Her deal with adidas runs out at the end of 2009, but sources tell CNBC that her management (DH Management's Dan Holzmann and Gavin Versi) are already hearing from companies who are interested in their client, who started out her career with Nike before switching to adidas.

The plan that has been pitched, according to those who have seen the proposals, is a lifetime deal.

Lifetime deals in the industry are typically deals that run to what is projected to be the end of the athlete's playing career. In this case, it's believed that what's being shopped around to Ivanovic's next shoe and apparel suitor is a 10-year guarantee with the potential for Ivanovic to earn additional money in her post-career life as a brand spokesperson.



http://media.cnbc.com/i/CNBC/Sections/News_And_Analysis/__Story_Inserts/graphics/__SPORTS/_IVANOVIC/Zira_new.jpgVerano


Ana Ivanovic


The goal, insiders say, is for Ivanovic to have the ability to earn $10 million in some years from this brand if she plays in most tournaments, becomes No. 1 in the world and consistently wins. If that happens, the contract could be the most lucrative endorsement in the history of women's sports.

The challenge will be for her management team to get as much of that guaranteed as possible.

One source told CNBC that adidas is willing to play on the lifetime deal requirement at around $3.5 million a year for every year she satisfies the minimum playing requirements. Bonuses, it's said, could boost the deal to $5.5 million a year. That number could rise if Team Ivanovic agrees to renew well before the contract is up.

Sources said Nike has at least expressed initial interest. The company is committed to quite a stable of stars including Roger Federer and Rafael Nadal. And any doubts that Maria Sharapova's recent injury would give her less status with the Swoosh were put out when Nike's Cole Haan announced this week that it would be using Sharapova to launch its Cole Haan Sporting line next year.

If there's a slot to fill, it could be the one that could come vacant if recent U.S. Open champ Serena Williams doesn't extend her contract with the brand. Williams' current contract could have been worth up to $56 million over five years, but fell way short due to Williams' inability to always stay at the top of her game. The fact that Nike [NKE 61.92 http://media.cnbc.com/i/CNBC/CNBC_Images/componentbacks/watchlist_up.gif 0.95 (+1.56%) http://media.cnbc.com/i/CNBC/CNBC_Images/backgrounds/realtime_icon.gif] (http://data.cnbc.com/quotes/nke) hasn't used her in much of its advertising over the years could hint that they won't pony up much of a guarantee for a player who will turn 27 in a couple of weeks.

It's believed Ivanovic has a third suitor, which could be a Chinese company like Li-Ning, Peak and Anta.

More than two million Chinese play tennis at least twice a week, with the number expected to reach six million by 2010, according to figures released by the State General Administration of Sport in China. The administration also says that among people between the ages of 15 to 25, tennis is the second most played sport behind basketball.

Any brand that is willing to pay a big guarantee has to believe that Ivanovic can stay consistent. She lost to the No. 188th player in the world in the second round of the Open this year. It was the biggest upset to a women's No. 1 since 1975. They also have to believe that she has crossover appeal, which isn't that hard to research. She has 4.1 million Google hits and pictures of her, including one from a new shoot with FHM, are all over the Web.

The other value her management team can sell is her web site. (http://www.anaivanovic.com/)There is no athlete in the entire sporting landscape who has a more updated site that that Ivanovic, who is giving her thoughts to her fans at least every couple of days. The site gets an impressive 900,000 unique users a month, which is extremely high for an individual athlete web site.

Update: One source told CNBC that adidas is willing to play on the lifetime deal requirement at around $3.5 million a year for every year she satisfies the minimum playing requirements. Bonuses, it's said, could boost the deal to $5.5 million a year. That number could rise if Team Ivanovic agrees to renew well before the contract is up. But, if those numbers are accurate, adidas might lose out in the battle for Ivanovic.

HRHoliviasmith
Sep 13th, 2008, 05:09 AM
darren rovell is so in love with this girl.

goldlion
Sep 13th, 2008, 05:14 AM
Seeing her recent performance, I doubt she deserves that much.

She just seems to be distracted by other factors, especially the fame.

She should not have lost such easily, considering her ranking.

SoSo_SRB
Sep 13th, 2008, 07:21 AM
Dan Holzmann and Gavin Versi

:tape:

mashamaniac
Sep 13th, 2008, 08:28 AM
She honestly doesn't deserve that much attention...and i'm sure it's hyped up by this stupid rovell!

Nikkiri
Sep 13th, 2008, 08:30 AM
You just had to post this in GM didn't you. :tape:

Max565
Sep 13th, 2008, 08:33 AM
'only' 3.5 million a year? Then how the hell do athletes like Tiger Woods earn $100 million a year?! :o

mashamaniac
Sep 13th, 2008, 08:40 AM
Well you can't compare tiger with ana...

Max565
Sep 13th, 2008, 08:49 AM
Seriously, where does the 100mil come from? :lol:

Josh.
Sep 13th, 2008, 08:49 AM
She looks good in that photo..

martinahfan
Sep 13th, 2008, 08:50 AM
only 3.5$millions / years :) :)
in 2007 martina earned 14$millions and she was only 19 wta
and in 2006 she earned 15$millions :bounce::bounce::bounce::bounce::bounce::bounce:

Costanza
Sep 13th, 2008, 08:58 AM
Forbes list of world’s wealthiest tennis players for the past 12 months(prize and endorsement money).

1. Roger Federer: $35 million

2. Maria Sharapova: $26 million

3. Rafael Nadal: $18 million

4. Andy Roddick: $15 million

5. Venus Williams: $15 million

6. Serena Williams: $15 million

7. Justin Henin: $10 million

8. Novak Djokovic: $9.5 million

9. Ana Ivanovic: $8 million

10. James Blake: $7.5 million

http://www.getlisty.com/top-paid-tennis-stars/

mashamaniac
Sep 13th, 2008, 09:06 AM
She's way too behind the top female athlete who's masha!! and among female tennis players is at 5th place even behind JH who's retired!!! awful...

Costanza
Sep 13th, 2008, 09:16 AM
She's way too behind the top female athlete who's masha!! and among female tennis players is at 5th place even behind JH who's retired!!! awful...

:rolleyes:

Nikkiri
Sep 13th, 2008, 09:17 AM
She's way too behind the top female athlete who's masha!! and among female tennis players is at 5th place even behind JH who's retired!!! awful...

OMG!!!11111111..

Adal
Sep 13th, 2008, 09:19 AM
Andy Roddick :speakles:

Cp6uja
Sep 13th, 2008, 09:19 AM
2008 will be career-first 10M+ season for Ana, and after reaching #1 and GS title this year, all new contracts will be way better for her in future.

100M :rocker2: is not bad... and that's seems like "most realistics", not "best-case" scenario for :angel: right now.

soul
Sep 13th, 2008, 09:23 AM
I hope she makes th agreement with ADİDAS; if ANA HAS THE CONSISTENCY Im sure she will be making more than 100 million dollars

Sash1
Sep 13th, 2008, 09:28 AM
I can't believe people are saying that $8mill is not enough money... that is an obscene amount of money for anyone 'normal' and I'd be more than happy to have 'only $8million' in my bank account....

cehowardrx7
Sep 13th, 2008, 10:40 AM
I can't believe people are saying that $8mill is not enough money... that is an obscene amount of money for anyone 'normal' and I'd be more than happy to have 'only $8million' in my bank account....

I'd be happy with just half a mil!! :cool:

The Daviator
Sep 13th, 2008, 02:06 PM
She's way too behind the top female athlete who's masha!! and among female tennis players is at 5th place even behind JH who's retired!!! awful...

What is awful :confused:

Il Primo!
Sep 13th, 2008, 02:11 PM
Cool, she'll be like Masha's faire-valoir :)

gaviotabr
Sep 13th, 2008, 02:17 PM
For those who asked.. the 100 million would be if she got the agreement for a lifetime deal (supposedly 10 years) earning 10 million a year, if she completes the playing requirements. That would be the best deal for an apparel sponsorship in history of tennis. It seems that adidas is willing to pay up to 5.5 million, which would put Ana's deal up there with Serena's current deal with Nike. But this guy finishes it saying that with this figure, adidas might lose Ana, so she must have better proposals. It's still a lot of money, since apparel sponsorship is only a part of what tennis players earn. There are all other kinds of sponsors, from racquets, to watches, to enegizing drinks, to whatever they are willing to sell.

I usually read this CNBC blog, since they have the best scoop in sponsorships in sports. There is great stuff about Phelps in the web.

sweetpeas
Sep 13th, 2008, 02:51 PM
Wow..James,7million!

Just Do It
Sep 13th, 2008, 02:55 PM
only 3.5$millions / years :) :)
in 2007 martina earned 14$millions and she was only 19 wta
and in 2006 she earned 15$millions :bounce::bounce::bounce::bounce::bounce::bounce:

But in 2008 I doubt she earned anything :tape:

doni1212
Sep 13th, 2008, 04:54 PM
I want Ana to sign with Nike!
Or at least have Adias make her good outfits, :rolleyes:
I liked both bubble dresses though!

mapaliey
Sep 13th, 2008, 05:03 PM
Forbes list of world’s wealthiest tennis players for the past 12 months(prize and endorsement money).

1. Roger Federer: $35 million

2. Maria Sharapova: $26 million

3. Rafael Nadal: $18 million

4. Andy Roddick: $15 million

5. Venus Williams: $15 million

6. Serena Williams: $15 million

7. Justin Henin: $10 million

8. Novak Djokovic: $9.5 million

9. Ana Ivanovic: $8 million

10. James Blake: $7.5 million

http://www.getlisty.com/top-paid-tennis-stars/

ROGER FEDERRER...:kiss:

Emina.
Sep 13th, 2008, 05:07 PM
Roger, Maria & Rafa :smoke:

Olórin
Sep 13th, 2008, 05:12 PM
Tiger seriously makes three times as much as Federer in one year?

I find that hard to believe. His earnings must be overrated or the top tennis players endorsement earnings are being underrated.

RFSTB
Sep 13th, 2008, 05:36 PM
darren rovell is so in love with this girl.

So true!! :lol:

French Open champs tend to have a hard time winning other slams. Let's see her win a Wimbledon or US Open before showering her with this kind of money. OTOH, I like her a lot. It's nice to see Sharapova getting some competition in the endorsements arena. Just hope this doesn't turn out to be a curse, like the 10 year/$130M Nike contract for Federer.

No Name Face
Sep 13th, 2008, 05:38 PM
Ana is so hot. End of story.

Ciarán
Sep 13th, 2008, 05:41 PM
Maria : Been there done that

Noctis
Sep 13th, 2008, 05:43 PM
Certainly a Good Player,Certainly :tape:

Volcana
Sep 13th, 2008, 05:53 PM
She just seems to be distracted by other factors, especially the fame.Haven't we heard that criticism before? But if somebody had signed Serena to a 'lifetime' deal after she won her first slam, they'd have to look back now (ten years later) and figure they'd gotten their money's worth.

She should not have lost such easily, considering her ranking.Rankings are not, in and of themselves, an accurate reflection of ability.

SIN DIOS NI LEY
Sep 13th, 2008, 06:25 PM
How on earth does Flake win that amount of money ?

He is a good for nothing player without achievements. Increible

HRHoliviasmith
Sep 13th, 2008, 06:29 PM
How on earth does Flake win that amount of money ?

He is a good for nothing player without achievements. Increible


i wondered the same thing. he is so lame.

Destiny
Sep 13th, 2008, 07:25 PM
ugh

Nikkiri
Sep 13th, 2008, 07:27 PM
Ugh! :(

Max565
Sep 13th, 2008, 10:06 PM
I can't believe people are saying that $8mill is not enough money... that is an obscene amount of money for anyone 'normal' and I'd be more than happy to have 'only $8million' in my bank account....

Well, Ana isn't 'normal'... is she?

Thanx4nothin
Sep 13th, 2008, 10:29 PM
She's way too behind the top female athlete who's masha!! and among female tennis players is at 5th place even behind JH who's retired!!! awful...

Trust me if it's a beauty contest she'll be up there soon enough. She just needs to win Wimbledon when shes 17.

frontier
Sep 13th, 2008, 10:55 PM
Serena s earnings are going to increase 2009,she has been a millionaire since the age of 14yrs.and her win and no.1 ranking will be fruitful in 2009.Ana has potential to be no.1 in earnings but its her accent that might get in the way,she doesnt seem like a girl who wants all the attention...sorta retiring..she is very pretty but I am not sure if she wants the limelight that goes with a lot of endorsements...

HRHoliviasmith
Sep 14th, 2008, 03:29 AM
darren must be lobbying for a spot on that nike roster for ana. it's almost like he's trying to put serena down (for lack of a better term) in oder to boost her.

supergrunt
Sep 14th, 2008, 06:14 AM
it's not fair what they're (potentially) doing to Serena

HRHoliviasmith
Sep 14th, 2008, 06:21 AM
it's not fair what they're (potentially) doing to Serena

who nike or rovell/pundits? please expound.

supergrunt
Sep 14th, 2008, 06:22 AM
rovel? I meant nike

supergrunt
Sep 14th, 2008, 06:22 AM
what is rovell?

HRHoliviasmith
Sep 14th, 2008, 06:36 AM
what is rovell?

darren rovell, the author of the article. he is infatuated with ivanovic.

lilimi
Sep 14th, 2008, 07:58 AM
wow! adidas deal already ends :sad: i think Ana and Adidas are a good combo :sad: :sad: :sad: if she's not in adidas next year that will mean her management is really hungry for money :help:

lilimi
Sep 14th, 2008, 08:10 AM
not nike, they already have the half of the tour please, i'm tired of their ugly outfits.
it would be more logical if the third brand was yonex.

AnomyBC
Sep 14th, 2008, 09:09 AM
I'd pay $100 million for her :drool:

frontier
Sep 14th, 2008, 10:27 AM
rovel? I meant nikethis man is not Nike and I understand Serena has signed with Nike but the results will be published next year.

cakiteror
Sep 15th, 2008, 07:20 AM
so,ok,these are the earnings of the richest players,but what about safina,jankovic,dementieva,vera...?what do we know about their money???:)

cakiteror
Sep 15th, 2008, 07:21 AM
oh,and daniela,and flavia,and all the rest?:)