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Expat
Jul 6th, 2008, 06:06 PM
WTA in battle to keep sponsor

Digger

* Matt Scott at the All England Club
* The Guardian,
* Thursday July 3, 2008

The Women's Tennis Association is fighting a losing battle to keep Sony Ericsson as its title sponsor after the mobile-telephone company issued a profits warning last month.

The joint-venture company made the WTA the richest property in women's sport in 2005 when it signed a £47m deal. With two years to run, sources say negotiations would ordinarily be in progress with regard to extending the contract but the WTA has privately conceded that it has almost no chance of persuading Sony Ericsson to renew.

There has been change at the top, with the chief executive, Miles Flint, leaving the company last November and Dee Dutta, the architect of the deal to support women's tennis, also set to quit his position as its global head of marketing. Although it is expected that the company will maintain its links with the tour championships finals in Doha and the Sony Ericsson Open tournament in the longer term, the WTA will have to go to market in search of a major new sponsor amid a worsening period of global economic downturn.

What will make the task harder for the WTA's commercial team is the lukewarm approach to tour events of its most marketable stars. Maria Sharapova, Ana Ivanovic, the Williams sisters and Jelena Jankovic all pulled out of the pre-Wimbledon warm-up tournaments in Eastbourne and Birmingham.
http://www.guardian.co.uk/sport/2008/jul/03/wimbledon.tennis1

Petkorazzi
Jul 6th, 2008, 06:07 PM
:eek:

So 'happy' for Larry :drool:

Uranium
Jul 6th, 2008, 06:09 PM
but the Williams Sisters never entered those tournaments, so that's not pulling out.

How sad is this story:(, I liked Sony Ericsson sponsoring them, but maybe this will in the long run be a good thing

Expat
Jul 6th, 2008, 06:14 PM
but the Williams Sisters never entered those tournaments, so that's not pulling out.

How sad is this story:(, I liked Sony Ericsson sponsoring them, but maybe this will in the long run be a good thing
its up to the williams sisters to do as they please
but tournaments are sold on stars
this is the reason why they are putting the 2009 schedule
unless u force top players to play no one really cares about the tour

matty
Jul 6th, 2008, 06:29 PM
Hmm, this doesn't look good...I wish tennis was more popular here in the states.

lizchris
Jul 6th, 2008, 06:31 PM
Didn't Sony Ericsson just sign Sharapova to a major endorsement deal?

Marilyn Monheaux
Jul 6th, 2008, 07:08 PM
Didn't Sony Ericsson just sign Sharapova to a major endorsement deal?

Yes they did. For four years if I remember correctly, but I guess it has nothing to do with the WTA :shrug:
I thought they both had made a good deal with sponsoring the tour (I mean the WTA and Sony Ericsson) as the Miami tournament was named the Sony Ericsson Open and most of the games top stars entered them (except for Maria this year, but she was there for promotional work)
But maybe this doesn't count since Miami is ATP also...

Lolo8
Jul 6th, 2008, 07:19 PM
I thought making Sharapova the face of WTA was suppose to make the womens game more popular than ever? She is promoted more than any other player with millions and millions of dollars worth of endorsement deals and so much media hype. I guess the whole blonde sex sells thing that Larry Scott tried to promote is becoming a flop.

Just Do It
Jul 6th, 2008, 07:43 PM
I thought making Sharapova the face of WTA was suppose to make the womens game more popular than ever? She is promoted more than any other player with millions and millions of dollars worth of endorsement deals and so much media hype. I guess the whole blonde sex sells thing that Larry Scott tried to promote is becoming a flop.

I think WTA unpopularity today has nothing to do with Sharapova. Tennis cant be interesting now as it was in the late 90s and early 00s. Sharapova is not enough, you actually have to have 10 good players. Top10 today is a joke, and Sharapova cant help it. So, dont blame her.

court70
Jul 6th, 2008, 07:45 PM
People need to understand that Maria is not all of that and people do not really like her and she's not that well known the the sisters. The keep trying to shove her down or throats and people are not falling for it.

johnoo
Jul 6th, 2008, 07:50 PM
Funny enough I remarked during the rome coverage on eurosport that for the first time I could remember the match was not sponsored by sony.This could be really bad news for eurosport tv coverage because it means they also have to find a sponsor,really bad news this.

Slumpsova
Jul 6th, 2008, 08:05 PM
have Sharapova posting nude on a magazine. that helps. oh wait :unsure:

drake3781
Jul 6th, 2008, 08:12 PM
its up to the williams sisters to do as they please
but tournaments are sold on stars
this is the reason why they are putting the 2009 schedule
unless u force top players to play no one really cares about the tour

I agree with you. New era coming.

thetennistimes
Jul 6th, 2008, 08:22 PM
It is interesting to hear they are not sponsoring the tour anymore. Is this a sign of the times and saying that tennis is on the decline even more than it was before? or is this a case of a corporate entity just diversifying their sponsorship budget.

Expat
Jul 6th, 2008, 08:49 PM
Didn't Sony Ericsson just sign Sharapova to a major endorsement deal?

they are still interested in sharapova
they are just not interested in the tour anymore

joćo.
Jul 6th, 2008, 08:52 PM
LMAO @ Sony keeping Maria and dismissing WTA.

court70
Jul 6th, 2008, 08:53 PM
they are still interested in sharapova
they are just not interested in the tour anymore

Really! did they tell you that.

hurricanejeanne
Jul 6th, 2008, 09:15 PM
I can't say I'm really surprised that Sony Ericsson wants to drop sponsorship. On the upside, maybe they'll go back to the old layout on their website. :p

Rix643
Jul 6th, 2008, 09:21 PM
Whirlpool's contract ends in 2009, Eurosport in 2011. I seriously doubt they will continue.....

MakarovaFan
Jul 6th, 2008, 09:22 PM
People need to understand that Maria is not all of that and people do not really like her and she's not that well known the the sisters. The keep trying to shove her down or throats and people are not falling for it.
Yea which is why Sony offered ONLY Maria a new 4 year deal:rolleyes:....geez some haters i swear lol.Any way to break it down for slow people they ARE still interested in Maria,its the rest of the tour they dont care for anymore.!!!

selesfan1
Jul 6th, 2008, 09:56 PM
Who can really blame them for not wanting to sponsor women's tennis? LPGA is doing better than women's tennis and that is saying something.

Expat
Jul 6th, 2008, 10:03 PM
Really! did they tell you that.
the proof is in the contracts
maria has a contract till 2012
and the sony ericcson wta tour contract is ending this year
kind of easy to figure out
however the tour isn't in any danger
qatar telecom ,emirates , saudi oil or some other company from a misogynistic country will be the new sponsor

Cp6uja
Jul 6th, 2008, 10:13 PM
No reasons for panic... i have exclusive (unofficial) informations...


"DUREX" will save womens tennis! :bounce:
Can't wait WTA 2009 new promotive campaign.

IceHock
Jul 6th, 2008, 10:22 PM
I'm not really shocked with the state of the women's game right now.

Pureracket
Jul 6th, 2008, 10:30 PM
Lemme get this straight.... Most of you absolutely HATE the top two American players. Some posters exist only to post negativity about them. They cut back on their tournaments, and their rankings dropped. They don't do well anymore, and everybody beats them.

Now, you all are actually complaining that there is no sponsorship and television ratings. Well, you have your "beautiful" champions right now. You can cheer for them against the top two American players. You just won't be able to watch them on tv. Bittersweet revenge!

tobe
Jul 6th, 2008, 11:10 PM
not surprised, women s tennis has been going down the drain ....unfortunately, no exciting matches, everyone seems to play the same (exception exist but not enough)

supergrunt
Jul 6th, 2008, 11:23 PM
we need some more bitchy players!

goldenlox
Jul 7th, 2008, 12:14 AM
That is interesting. Didn't Sony become tour sponsor right after Sharapova signed with Motorola in 2004?
And soon as that deal with Moto-Maria ran out, they signed Maria and dumped the tour.

Maybe IMG should sponsor the tour.

goldenlox
Jul 7th, 2008, 12:18 AM
With Wimbledon just around the corner, mobile handset manufacturer, Sony Ericsson and world renowned tennis player Maria Sharapova have come together to launch an array of Maria Sharapova Design Collection of accessories.

Maria Sharapova is the brand ambassador of the company and has signed a four year contract in January 2008 with Sony Ericsson. Maria Sharapova Design Collection is supposed to be the first campaign being announced by the company.

Maria Sharapova said, “Sony Ericsson helped me create a collection of mobile phone accessories that I know people will use. People want style, fashion and glamour, and with this collection I know that they’ll have it. I am looking forward to using the collection with my Sony Ericsson T303 which is equally as stylish and great to listen to music on when I exercise and when I like to relax after a match.”

http://www.slashgear.com/gallery/data_files/2/7/4/se-maria-sharapova-collection.jpg

They have created a courtside case, exercise case, travel (http://www.slashgear.com/sony-ericsson-creates-accessories-with-maria-sharapova-3012327.php#) wallet and a party bag. I’m not entirely sure what any of those are going to look like, but the case on her arm seems like it would be useful.

Pureracket
Jul 7th, 2008, 12:23 AM
I hope it's a lucrative deal for Sharapova. It's nice to see WTA players capitalize on their image.

ZeroSOFInfinity
Jul 7th, 2008, 12:26 AM
Larry is surely pissing in his pants right now :tape:

goldenlox
Jul 7th, 2008, 12:30 AM
This will be the big WTA story this summer.
Who is going to be the new sponsor? And are they paying as much as S/E paid?

Atrixo
Jul 7th, 2008, 12:31 AM
It would be a great loss to the WTA, IF Sony Ericsson doesn't re-sign with them. They've been a great title sponsor these past few years. It's a great acomplishment that the women's tour was able to attract such lucrative deal. The ATP is still without a title sponsor after all this time.

But let's just say that they don't re-sign. What prospective title sponsors do you think would be out there, and interested in assuming the mantle of title sponsor? Which companies would be a great fit?

Pureracket
Jul 7th, 2008, 12:33 AM
Maybe Virginia Slims will renew their contract.

Wiggly
Jul 7th, 2008, 12:35 AM
The WTA Tour needs a great rivalry.

Right now, noboby is able to put a show like the return Federer made to save the MP's in the 5th set.

It needs drama and excitement. By good play. Not by insane chokes.

Atrixo
Jul 7th, 2008, 12:36 AM
Larry is surely pissing in his pants right now :tape:

Larry can go piss the f--k off for all I care. It's about time they got someone who can actually DO the job right, and grow women's tennis for the better. He's taken women's tennis from their great height in the early 2000's, and trashed it to it's current state of stagnation. :(

Apoleb
Jul 7th, 2008, 12:36 AM
It needs drama and excitement. By good play. Not by insane chokes.

Right on. Too many chokers and not enough champions.

Marshmallow
Jul 7th, 2008, 12:38 AM
Bad news. But with Ivanovic winning the FO, the all williams final - There's a stable foundation in a way to argue that the situation will improve. In anycase, it seems the tour players need to do their bit in attracting new sponsor. Top players need to play more events together, against each other and deliver some exciting matches, the potential is there. Miami, the FO even the AO final as well as Wimbledon show cased some good stuff, there is some real potential here with WS, Ivanovic, Kuznetsova, Jankovic, playing competeive matches. Only 3-4 players carry the ATP.

I think the road map thing is a good idea too. Best of luck to them.

goldlion
Jul 7th, 2008, 12:52 AM
Bad news. But with Ivanovic winning the FO, the all williams final - There's a stable foundation in a way to argue that the situation will improve. In anycase, it seems the tour players need to do their bit in attracting new sponsor. Top players need to play more events together, against each other and deliver some exciting matches, the potential is there. Miami, the FO even the AO final as well as Wimbledon show cased some good stuff, there is some real potential here with WS, Ivanovic, Kuznetsova, Jankovic, playing competeive matches. Only 3-4 players carry the ATP.

I think the road map thing is a good idea too. Best of luck to them.

I thought u're talking about WTA? By the way, it's all about business. Who pays attention to Sony Ericcson when players capture their titles, not only on the trophy ceremonies when players give their speech and give credits to Sony Ericcson. Okay, maybe the label during other tournaments as well. By the way, maybe Sony Ericcson thinks that as long as people would take Sharapova as kind of WTA or tennis-related, spending money on one player is better than sponsoring the whole dynamic event.

Players have their own endorements too, and may go contradictatory to SE. So giving WTA up is wise.

Golovinjured.
Jul 7th, 2008, 12:54 AM
I want Sanex back, the tour was so much better back than.

I wonder who the new sponsor could be :shrug:

Maybe Marion Bartoli could be the new face of the Nestle WTA Tour? :ras: Harsh.. apologies

Atrixo
Jul 7th, 2008, 01:03 AM
Bad news. But with Ivanovic winning the FO, the all williams final - There's a stable foundation in a way to argue that the situation will improve. In anycase, it seems the tour players need to do their bit in attracting new sponsor. Top players need to play more events together, against each other and deliver some exciting matches, the potential is there. Miami, the FO even the AO final as well as Wimbledon show cased some good stuff, there is some real potential here with WS, Ivanovic, Kuznetsova, Jankovic, playing competeive matches. Only 3-4 players carry the ATP.

I think the road map thing is a good idea too. Best of luck to them.

I agree. The foundation is there for some serious growth for the sport. But the execution hasn't always been there.

I still think Larry needs to jump off the nearest cliff for the betterment of the WTA. Having a moron at the helm of your tour can't be the best thing, now can it?

Though I have some ethical/political concerns with this, I think a sponsor like "Emirates" could be a great sponsor and partner for the WTA. They're the fastest expanding airline in the world, with a great reputation in their field. They're global platform and marketing power would be an extremely positive asset; as well as their desire to reach a diverse and global demographic. And it would tie in with their existing partnerships with UAE companies (Dubai Duty Free, etc...).

xan
Jul 7th, 2008, 01:53 AM
Sony-Ericsson has got Maria now. Sponsoring the whole WTA no longer made sense for the suits.

A good rivalry or two would certainly benefit the tour. Maria - Ana is the dream rivalry, but players need to be encouraged to actually play the WTA events as well as the slams. Though the slams are the showcase that draws spectators to WTA events. The WTA needs a good sponsor, but with the credit crunch it may be hard to find.

Hotel chains, airlines, car, drink/beauty product manufacturers, are all possible sponsors

Infiniti2001
Jul 7th, 2008, 01:56 AM
Guess they'll have to find a Chinese sponsor:shrug: Or maybe they can cut a deal with the burgeoning Qatar Women's Tennis Association since so many hot young women players are coming from there :tape:

LDVTennis
Jul 7th, 2008, 01:57 AM
Sony-Ericsson has got Maria now. Sponsoring the whole WTA no longer made sense for the suits.

This is hilarious! :lol: Sony is keeping Maria, and dumping everyone else. Maria should get a raise. :bounce:

Craig.
Jul 7th, 2008, 01:58 AM
Jelena's a marketable star? :tape: :help:

Expat
Jul 7th, 2008, 02:05 AM
Jelena's a marketable star? :tape: :help:
jelena is more popular in the US than ivanovic at least
plus she is popular at wimbledon too for winning with murray

Craig.
Jul 7th, 2008, 02:14 AM
jelena is more popular in the US than ivanovic at leastplus she is popular at wimbledon too for winning with murray

Ehh... maybe. I don't know.

hankqq
Jul 7th, 2008, 02:15 AM
Maybe the creepy Richard Branson can get his Virgin company to sponsor? He looked all happy at the pre-Wimbledon party when he was surrounded by Serena, Venus, Sharapova, Ivanovic and Jankovic. I know he's a tennis fan...

SV_Fan
Jul 7th, 2008, 02:15 AM
uh oh better call sanex!!!!!

Why want the let Mcdonalds or wal mart sponsor it. Serious they give be giving players millions for showing up to events and such.

Ntour
Jul 7th, 2008, 02:29 AM
so they should Larry and his minions are ruining the tour anyway, next year will be crap

Junex
Jul 7th, 2008, 02:51 AM
They are not losing sleep over Justine's retirement... they they sure lost their sponsorship!!!!!


talk about karma Larry & Co.

Pheobo
Jul 7th, 2008, 03:02 AM
Good. I hope the WTA crashes and burns for letting Larry Scott ruin the tour. I just hope that they'll be able to build something better out of the debris.

goldenlox
Jul 7th, 2008, 11:14 AM
They are going to get a sponsor. It's just a question of what the market is, in this current global economy.
A lot of CEO and industry leaders are big sports fans.

thomas.chung
Jul 7th, 2008, 11:58 AM
Maybe the creepy Richard Branson can get his Virgin company to sponsor? He looked all happy at the pre-Wimbledon party when he was surrounded by Serena, Venus, Sharapova, Ivanovic and Jankovic. I know he's a tennis fan...

I cannot imagine the day when WTA Tour will be called "Virgin Women's Tennis Association Tour". :hehehe: :bolt:

Louis Cyphre
Jul 7th, 2008, 12:10 PM
I cannot imagine the day when WTA Tour will be called "Virgin Women's Tennis Association Tour". :hehehe: :bolt:

:lol::worship:

Marshmallow
Jul 7th, 2008, 12:30 PM
I cannot imagine the day when WTA Tour will be called "Virgin Women's Tennis Association Tour". :hehehe: :bolt:

OMG :tape:

They are going to get a sponsor. It's just a question of what the market is, in this current global economy.
A lot of CEO and industry leaders are big sports fans.

Maybe the creepy Richard Branson can get his Virgin company to sponsor? He looked all happy at the pre-Wimbledon party when he was surrounded by Serena, Venus, Sharapova, Ivanovic and Jankovic. I know he's a tennis fan...

Yeah, I agree it would just be surprsing if the the WTA was out looking for a long time. WTA may not be at it's most exciting but the raw materials are there for interesting times. And with pin ups like Ana Ivanovic leading the pack rankings wise, I'm sure a good number of companies would love to tap into sports sponsorship industry. Tennis is one of the world biggest women's sports too. They'll find someone, but the top Women need to deliver and do their bit. Again Road map is on the right lines.

They are not losing sleep over Justine's retirement... they they sure lost their sponsorship!!!!!

talk about karma Larry & Co.

Oh please!

Ryan
Jul 7th, 2008, 01:05 PM
Lemme get this straight.... Most of you absolutely HATE the top two American players. Some posters exist only to post negativity about them. They cut back on their tournaments, and their rankings dropped. They don't do well anymore, and everybody beats them.

Now, you all are actually complaining that there is no sponsorship and television ratings. Well, you have your "beautiful" champions right now. You can cheer for them against the top two American players. You just won't be able to watch them on tv. Bittersweet revenge!



ROTF. So are you saying tennis isn't popular because Venus and Serena aren't winning everything and sitting at the top of the rankings?

mal
Jul 7th, 2008, 01:17 PM
Yes they did. For four years if I remember correctly, but I guess it has nothing to do with the WTA :shrug:
I thought they both had made a good deal with sponsoring the tour (I mean the WTA and Sony Ericsson) as the Miami tournament was named the Sony Ericsson Open and most of the games top stars entered them (except for Maria this year, but she was there for promotional work)
But maybe this doesn't count since Miami is ATP also...

Well please correct me if I'm wrong, but don't the phone companies own the airwaves when it comes to phones, not the phone manufacturers?
This means CDMA or GSM? GSM used to be owned by BT before it was privatised, now Vodaphone own it, so BT (Queen Victoria's Post office, now British Telephone and Telegraph, and Telecom in New Zealand, Telstra in Australia) have a CDMA network, and phone makers have to pay (licenses) to manufacture phone designs.
New Zealand Telecom owns JetStream, which is the same as the digital television stream Television One streams, and it is called ADSL or Broadband in the usa. It is actually the internet, and is owned by Netscape which is owned by Sun who owns the rights to JavaScript, the language used to script the browser window.
Sun is owned by Dragon in China and India, two of the really big markets, but Sony, (TriStar Pictures) owns the rights to the transistor (which is the heart of a computer as chips are mostly transistors), and Sony also own DDS sound, (Dolby and such).

I think Ericson, (nothing to do with Eric Clapton are Swedish or something, but I have an exclusive deal with Samsung, a Korean company regarding use of Doskey, the macro controller of the Microsoft operating system, which I have exclusive rights to.
So where does that put the players?

mal
Jul 7th, 2008, 01:21 PM
Maybe the creepy Richard Branson can get his Virgin company to sponsor? He looked all happy at the pre-Wimbledon party when he was surrounded by Serena, Venus, Sharapova, Ivanovic and Jankovic. I know he's a tennis fan...

What is so creepy about Branson?
Interesting fact, and a little family joke, Jesus mother's family name was Virgin.
I'm not sure Virgin has the funds to sponsor. They struggled to come up with a $1,000 per employee bonus a few years back.

InsideOut.
Jul 7th, 2008, 02:11 PM
What is so creepy about Branson?
Interesting fact, and a little family joke, Jesus mother's family name was Virgin.I'm not sure Virgin has the funds to sponsor. They struggled to come up with a $1,000 per employee bonus a few years back.

:rolls::rolls::rolls:

No reasons for panic... i have exclusive (unofficial) informations...


"DUREX" will save womens tennis! :bounce:
Can't wait WTA 2009 new promotive campaign.

:lol:

Kworb
Jul 7th, 2008, 02:15 PM
I hope the new name will be more catchy than "Sanex WTA Tour" or "Sony Ericsson WTA Tour". How about "Nintendo WTA Tour". :drool: Or "Burger King WTA Tour". :drool:

TheBoiledEgg
Jul 7th, 2008, 02:21 PM
"Kit Kat World Tour"

~Cherry*Blossom~
Jul 7th, 2008, 02:24 PM
Larry is on the phone to Hugh Heffner right now.

I can imagine it right now, Playboy bunnies as the ballgirls and line judges :tape: The Playboy bunny logo on the nets. The players walking around wearing the Playboy t-shirt. WTA tennis now being shown exclusively on the Playboy Channel :tape:

ZeroSOFInfinity
Jul 7th, 2008, 02:26 PM
How about "Nintendo WTA Tour". :drool: Or "Burger King WTA Tour". :drool:

:haha: :haha:

How about "Pizza Hut WTA Tour" or "Dunkin Donuts WTA Tour"? Or even maybe "Playstation WTA Tour" or even "XBox WTA Tour?" :lol::lol::lol:

InsideOut.
Jul 7th, 2008, 02:33 PM
PetroChina WTA Tour. :tape:

goldenlox
Jul 7th, 2008, 05:47 PM
The WTA tour, presented by Yum brands.
Then Bartoli will be the star