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Rocketta
Sep 13th, 2007, 10:19 PM
Report: Yahoo Mistakenly Leaks New Service

A company PR rep tipped a New York Times reporter by mistake about a new, unannounced service called Yahoo Mash.

Juan Carlos Perez, IDG News Service

Thursday, September 13, 2007 02:00 PM PDT


As if Yahoo Inc. didn't have enough trouble already in social networking, a company public relations representative tipped a New York Times reporter by mistake about a new, unannounced service called Yahoo Mash.
Recounting the faux pas in a New York Times blog (http://bits.blogs.nytimes.com/2007/09/12/what-is-yahoo-mash/) Wednesday, Brad Stone reported that a Yahoo PR representative sent him an e-mail saying he had set up a profile for Stone in Yahoo Mash.


After Stone clicked on an e-mail link to visit the profile, he couldn't get past a log-in page. Yahoo representatives later acknowledged to Stone that the service isn't yet open to anyone outside of Yahoo, and that the invitation was sent by mistake. They didn't provide him with more details about Yahoo Mash.


Considering that the service apparently includes the creation of profiles for individuals, it would be safe to assume it is some sort of social network, an area where Yahoo officials have acknowledged the company is weak.
TechCrunch (http://www.techcrunch.com/), a technology news site that focuses on the Web 2.0 space, reported (http://www.techcrunch.com/2007/07/08/mosh-yahoos-new-social-network-initiative) in July that Yahoo has been secretly working on a new social-networking project called Mosh.


What's not a secret is that the Yahoo 360 social network, introduced in March 2005, has been a disappointment. Several times over the past year, high-ranking Yahoo executives have publicly acknowledged this and indicated the service needs a major overhaul.


Yahoo 360 doesn't appear in a top 10 list of social-networking sites in the U.S. released Thursday by Nielsen/NetRatings. That list of the most popular social-networking sites with U.S. users during August, is topped by News Corp.'s MySpace with 60.3 million unique visitors.


Facebook, which Yahoo reportedly tried unsuccessfully to buy last year for US$1 billion, came in second with 19.2 million unique visitors, a robust 117 percent increase over August of last year, outpacing MySpace's 23 percent growth clip.


Yahoo's weak position in social networking is baffling and has been a source of sharp criticism for the company's top managers. They have been blamed for being asleep at the wheel while MySpace, initially as a startup, went on a tear in the social-networking space, for launching a weak product and also for being unable or unwilling to buy Facebook or another strong competitor.


Yahoo does have other, more successful social-media sites, like social-bookmarking site Delicious, photo-sharing site Flickr and question-and-answer search engine Yahoo Answers. However, it is generally agreed that it needs a strong contender in social networking, one of the hottest types of online services in recent years.


Yahoo didn't immediately reply to a request for comment.

Xander
Sep 14th, 2007, 12:57 AM
Whoops. :lol: Had the article not mentioned Yahoo 360 I would've completely forgotten about it. A total bust for Yahoo. :o

Rocketta
Sep 14th, 2007, 02:31 AM
yeah, 360 was a complete bust.....but I made sure I got my username though. :lol:

Wigglytuff
Sep 14th, 2007, 01:24 PM
most of what yahoo has done these past free years is a bust. that said, i do think yahoo answers is actually very very very good.

mostly because you can look up asnwers to stuff that might be hard to find on google. that said, if answers gets too popular it may start to face the same google problem and thus not be so useful anymore.

Xander
Sep 24th, 2007, 10:23 AM
most of what yahoo has done these past free years is a bust. that said, i do think yahoo answers is actually very very very good.

mostly because you can look up asnwers to stuff that might be hard to find on google. that said, if answers gets too popular it may start to face the same google problem and thus not be so useful anymore.

I appreciate Yahoo Answers in the way that you do and there's no question that it's Google-friendly. However, in the searches I've done (usually health-related), Yahoo Answers has a bit of that Wikipedia "unreliability". It could be just me (sorry) but some of the responses were :weirdo: :lol: