PDA

View Full Version : CinemaNow unveils download-to-burn DVD service


Rocketta
Jul 19th, 2006, 07:18 PM
CinemaNow unveils download-to-burn DVD service

By Bob TourtellotteWed Jul 19, 12:10 AM ET


Online movie seller CinemaNow late on Tuesday unveiled a new service that allows customers to download a movie from the Internet and copy it onto a DVD that can be played on any standard DVD player.

The new, legal download-to-burn service marks a major step for Hollywood as its movie and television studios seek to offer movies and TV shows to consumers via the Web for playback on TVs and portable DVD players.

The studios see digital movie downloads as generating new revenues from old titles, and CinemaNow aims to do just that by first offering only 100 older films, such as 2003's "Charlie's Angels: Full Throttle" and 1992's "Scent of a Woman."

But the service is expected to grow, and over the long term some industry watchers believe downloads could replace renters and retailers such as Blockbuster Inc and Netflix Inc in the $24 billion home DVD business.

For services like CinemaNow and its chief rival Movielink, download-to-burn has been a key feature they lacked due to technology and licensing issues, as well as studio concern that DVDs will be copied many times and sold illegally.

"This is probably the most important product release we've had since we started" in business in 1999, CinemaNow Chief Executive Curt Marvis told Reuters. "Our customers have been asking for a long time to be able to burn disks, and they want to play them on their DVD players."

Benjamin Feingold, Sony Pictures' president of worldwide home entertainment and digital downloads, said the timing was right for several reasons including the advanced technology to thwart piracy and consumer acceptance of video downloading.

It was only in April that any studios began offering movies on a download-to-own basis, and then only for computers. Until that time, the services used a rental model in which downloads were stored for a time before being automatically deleted.

EASY PLAYBACK ON TV

Most important, CinemaNow's service is portable, meaning customers can burn a DVD on their PC, take it out and easily play it on TVs. Previously, TV playback required complicated cabling which confined download-to-own mostly to computers.

"Portability is the key to having these services on a long-term basis," said Gartner Research analyst Mike McGuire.

CinemaNow's service starts Wednesday and will feature films from the home entertainment divisions of The Walt Disney Co, Metro-Goldwyn-Mayer, Sony Corp (NYSE:SNE - news)'s Sony Pictures, LionsGate Entertainment and Universal Pictures, which is part of General Electric Co.

Prices will start at $8.99, and the DVDs will have movies plus menus, games or director interviews that were part of the original DVDs. Time to download and burn would be a few hours depending on content, broadband connections and other factors.

The technology allows users to burn only one copy, however, to protect against piracy.

"We have rigorously looked at encryption, copy protection and anti-ripping technology," Marvis said. He added that CinemaNow will update software to stay ahead of copy pirates.

Marvis said CinemaNow has been developing the technology for over a year, giving it a headstart against competitors.

CinemaNow's release comes one day after Movielink said it had licensed download-to-burn technology, but CEO Jim Ramo said it might take "six months or so" to enter the market.

Reuters/VNU

Rocketta
Jul 19th, 2006, 07:33 PM
Now they're talking....$8 for old movies (well really should be $5 but I won't quibble), They better not think they are going to charge $20 bucks for new movies when the person has to also pay for the raw materials to put the movie on. :tape:

Wigglytuff
Jul 19th, 2006, 08:43 PM
only burn ONE copy? no extra? not going to work. people would rather buy the dvd, the only reason they want the download service is that they want make more money.

Rocketta
Jul 19th, 2006, 09:24 PM
only burn ONE copy? no extra? not going to work. people would rather buy the dvd, the only reason they want the download service is that they want make more money.

Well that's on par with actually buying the DVD only having one hard copy. :shrug: Factor that in with them not charging as much for the download it should be enticing but if they expect to make more off the downloads by charging $20/new release they can forget it. Why would I do that when I can get a copy at Wal-Mart for $14.98. :shrug:

Wigglytuff
Jul 19th, 2006, 09:33 PM
Well that's on par with actually buying the DVD only having one hard copy. :shrug: Factor that in with them not charging as much for the download it should be enticing but if they expect to make more off the downloads by charging $20/new release they can forget it. Why would I do that when I can get a copy at Wal-Mart for $14.98. :shrug:
yes, but the copy you get from a store is DEFINITELY going to work, if there is a problem with the burn process you gets nothings. plus, people like haveing the dvds in the cases, i think they thing people want is to be able to import their dvds to portable music and video players. :) and this service does not address that. just my opinion that this is going to be flop.

Rocketta
Jul 19th, 2006, 09:41 PM
yes, but the copy you get from a store is DEFINITELY going to work, if there is a problem with the burn process you gets nothings. plus, people like haveing the dvds in the cases, i think they thing people want is to be able to import their dvds to portable music and video players. :) and this service does not address that. just my opinion that this is going to be flop.

as anything software related, someone will come up with a crack for it. ;)

Wigglytuff
Jul 19th, 2006, 09:49 PM
as anything software related, someone will come up with a crack for it. ;)
true, true.

harloo
Jul 20th, 2006, 03:24 AM
$8 for an old movie? I can get Scent Of a Woman for $3 looking in the Walmart DVD bin. I'm afraid this model will never work, people are too comfortable downloading movies at no cost.

Rocketta
Jul 20th, 2006, 03:26 AM
$8 for an old movie? I can get Scent Of a Woman for $3 looking in the Walmart DVD bin. I'm afraid this model will never work, people are too comfortable downloading movies at no cost.

ah it's kind of worth five dollars not to have to look in the Wal-mart Bin. :scared: