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Rocketta
May 16th, 2006, 12:52 PM
Yahoo Inc. Overhauls Home Page

By MICHAEL LIEDTKE, AP Business Writer 16 minutes ago



Yahoo Inc. (Nasdaq:YHOO - news)'s Web site unveiled a new look Tuesday as the Internet powerhouse strives to remain the world's most popular online destination and strengthen its advertising appeal.

The overhaul marks the first facelift to Yahoo's home page since September 2004.

The redesigned page includes more interactive features that reduce the need to click through to other pages to review the weather, check e-mail, listen to music or monitor local traffic conditions.

Another addition, called "Yahoo Pulse," offers recommendations and insights about cultural trends culled from the Web site's 402 million users worldwide.

Yahoo is making the upgrade as it battles for traffic with longtime rivals MSN, AOL and Google Inc. while also trying to fend off an intensifying threat posed by the rise of social networking sites such as MySpace.com.

"Our goal is to have the best page on the Internet," said Dan Rosensweig, Yahoo's chief operating officer. "We feel like this (redesign) does something great for everybody."

Sunnyvale, Calif.-based Yahoo regards the latest changes as the most dramatic renovations made to its front page since the site's 1994 debut as a bare-bones directory developed by Stanford University students Jerry Yang and David Filo.

The new look is long overdue, said Jupiter Research analyst David Card. "The site was getting pretty long in the tooth and looking pretty old fashioned," he said. "Now, it looks clean, crisp and modern."

Even so, Card believes Yahoo's upgrades won't impress younger, cutting-edge Web surfers who are spending an increasing amount of time hanging out at MySpace.com. "They didn't really push the envelope very hard."

The most notable changes will allow Yahoo users to pull down interactive menus giving them snapshots of weather, traffic and movie information as well as providing instant access to the site's popular e-mail, instant messaging and music services.

Like other widely visited Web sites, Yahoo must balance its desire to keep pace with the Internet's constantly shifting trends with the recognition that changing things too dramatically might alienate a large number of users comfortable with the status quo.

Yahoo settled on the final redesign, code-named "Spirit," after months of testing with selected users. As another precaution, the new look won't show up as the default page of Yahoo.com for several more months.

"Any time you touch the most visited page on the Internet, it's going to feel like a big change and we think this is a really big change," Rosensweig said.

Microsoft Corp.'s MSN and Time Warner Inc.'s AOL, the two most visited Web sites after Yahoo, also have tweaked their looks during the past year.

Although Google still provides a page featuring little else than its Internet-leading search engine, it also offers an option that enables users to customize the home page to suit their personal tastes.

In April, Yahoo led the pack with 105.4 million unique U.S. visitors, an 11 percent increase from last year, according to Nielsen/NetRatings Inc. MSN ranked second with 92.8 million visitors, a 6 percent increase from last year, followed closed by Google, whose traffic surged 27 percent during the past year to 92.1 million. AOL's traffic remained flat at 70.4 million, Nielsen/NetRatings said.

Meanwhile, MySpace's traffic — consisting mostly of teens and young adults — has more than quadrupled during the past year to 38.4 million U.S. visitors. What's more, MySpace's visitors viewed a total of 19 billion pages on the site in April, surpassing Google (11.9 billion pages), MSN (11.5 billion pages) and AOL (6.8 billion pages).



Yahoo remains the Web's most viewed site, serving up 31.2 billion pages in April, but some analysts believe MySpace's rapid growth foreshadows a changing of the guard.

"The bar keeps getting raised," said Gartner Inc. analyst Mike McGuire. "I think you are going to see constant tweaking because of sites like MySpace."

Remaining the most trafficked and viewed Web site is important to Yahoo because those measures are critical to the advertisers that provide the company with most of its profits.

As it is, Yahoo's earnings haven't been growing rapidly as Google's — a factor that has weighed on Yahoo's stock price, which has dropped by 21 percent so far this year. Meanwhile, Google's stock price has declined by 9 percent.

Yahoo's shares gained 22 cents to close Monday at $31.03 on the Nasdaq Stock Market, where Google's shares rose $2.07 to finish at $376.20.

____

On the Web:

Yahoo: http://www.yahoo.com

Google: http://www.google.com

MSN: http://www.msn.com/

AOL: http://www.aol.com/ MySpace.com: http://myspace.com/

Dana Marcy
May 16th, 2006, 11:00 PM
I don't like the new page and I don't think it's a matter of getting used to it. It just aint as user friendly as the original home page.

Rocketta
May 16th, 2006, 11:06 PM
I don't like the new page and I don't think it's a matter of getting used to it. It just aint as user friendly as the original home page.

oh really, I like it. I like how you can put your zip in and you get your weather right there on the frontpage. I think the link to My Yahoo is more prominant. :)

Dana Marcy
May 16th, 2006, 11:09 PM
oh really, I like it. I like how you can put your zip in and you get your weather right there on the frontpage. I think the link to My Yahoo is more prominant. :)

That zip code/weather thingie has been on Excite for 5 years. Maybe I should just try to adapt (I can be stubborn). :o

bw2082
May 16th, 2006, 11:10 PM
If it's the same as the test pages they were doing earlier I hate it. Why fix if it's not broke?

Rocketta
May 16th, 2006, 11:11 PM
Excite?? People still use that site? :p

Dana Marcy
May 16th, 2006, 11:13 PM
Excite?? People still use that site? :p

:lol: :p Girl that's where I had my first e-mail acct back in '96. I'd still use it but I can't remember the password. :lol:

Rocketta
May 16th, 2006, 11:19 PM
:lol: :p Girl that's where I had my first e-mail acct back in '96. I'd still use it but I can't remember the password. :lol:

Actually I know someone who still uses it. :o

Dana Marcy
May 16th, 2006, 11:22 PM
Actually I know someone who still uses it. :o

Those were the days. :D Before getting AOL (which I don't have anymore), I tried accts at Snap, Lycos, HotBot, Angelfire and Linuxmail. I don't think any of them are still around. :sad: :lol: ;)

Rocketta
May 16th, 2006, 11:30 PM
gosh besides work email, I've always been at Yahoo! but I've had accounts a hotmail. I have one at google now and road runner.

fnuf7
May 17th, 2006, 12:17 AM
Meh, don't really care if they re-arrange it so long as I can access my email and see the news headlines easily enough then I don't care :)

controlfreak
May 17th, 2006, 12:06 PM
the new layout is a bit like msn.com

CC
May 17th, 2006, 01:28 PM
I don't like the new one. Hopefully they allow us to choose.

Rocketta
May 17th, 2006, 08:40 PM
I don't understand why a lot of y'all don't like it? It's not that different, imo. :shrug:

Dana Marcy
May 17th, 2006, 09:53 PM
I don't understand why a lot of y'all don't like it? It's not that different, imo. :shrug:

The structure is different (to me). The original's format is horizontal (and spread out) while the new one is vertical and it looks so damn busy.

timafi
May 17th, 2006, 09:57 PM
guess i'll have to get use to it :shrug: :shrug:

Sally Struthers
May 17th, 2006, 10:13 PM
hate it. If I use IE and have the favoties bar open, the page does not fit and I have to scroll horizontally.

Scrolling horizontally is a no no for Sally.

Joana
May 17th, 2006, 10:30 PM
I don't see any difference. :confused:

Dana Marcy
May 17th, 2006, 10:32 PM
I don't see any difference. :confused:

http://www.yahoo.com/ and http://www.yahoo.com/?p=1147905160

new-york
May 17th, 2006, 10:34 PM
http://www.yahoo.com/ and http://www.yahoo.com/?p=1147905160

twins.

Dana Marcy
May 17th, 2006, 10:39 PM
twins.

Here is the old page http://www.yahoo.com/?p=1147905526

Joana
May 17th, 2006, 10:54 PM
Still nothing. :confused:
Oh, well, I like it the way it was anyway. :p

PatrickRyan
May 17th, 2006, 11:03 PM
I like it, it's a bit more crouded but i like the design

new-york
May 17th, 2006, 11:04 PM
still nothing.
Oh, well, I never liked it the way it was anyway.

thanx Dana.

Rocketta
May 17th, 2006, 11:16 PM
Do y'all see the link to view the test page? Click on that and you can see it maybe? If not maybe they are only letting ips in the US see it??? :confused:

Reckoner
May 17th, 2006, 11:50 PM
Yeah, I don't get a different one either, not here or at school.

Erika_Angel
May 18th, 2006, 12:06 AM
I'm not in the USA and I have the new Yahoo page (I do have a yahoo.com email account though)

I like it, it does look a little more cluttered but there is alot of info on the page than there was before and it all round looks more professional.

Reckoner
May 18th, 2006, 12:41 AM
Right at the top there was a link for me...
I don't think its anything special. Personally, I think the old one looks better.

Lord Nelson
May 18th, 2006, 01:39 PM
the yahoo new format has been removed. I guess many people did not like it. I preferred the old (now current) format.
Anyway the 'new one' (which no longer exists) is here if you want to see it:

en.wikipedia.org/wiki/Image:New_home_page.jpg

Erika_Angel
May 18th, 2006, 02:05 PM
Removed? ... Mine is the same ... :confused:

SelesFan70
May 18th, 2006, 02:50 PM
I never noticed a difference, and Yahoo! has always been and always will be my homepage... :shrug:

Scotso
May 18th, 2006, 05:18 PM
Such a ripoff of AOL :haha:

Yahoo can never do anything original.