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View Full Version : What do you think about this shocking adv. campaign¿¿¿


propi
May 11th, 2006, 08:50 PM
I guess this should not leave people indifferent... it's simply scary but brilliant IMO :worship:
http://adsoftheworld.com/files/images/humans1.jpg

Dana Marcy
May 11th, 2006, 08:58 PM
I guess this should not leave people indifferent... it's simply scary but brilliant IMO :worship:
http://adsoftheworld.com/files/images/humans1.jpg

(My company put up a firewall. :o :bolt: )

Tennisballova
May 11th, 2006, 09:41 PM
It is quite shocking. As it is shocking that people still kill seals. Good adv. campaign IMO.

Cersei
May 11th, 2006, 10:09 PM
Shocking but brilliant indeed

arn
May 11th, 2006, 10:14 PM
I like it :)

CrossCourt~Rally
May 11th, 2006, 10:23 PM
Point takin. :eek:

RVD
May 11th, 2006, 10:24 PM
YUCK!!
Good thing they aren't showing a seal wearing a baby-skin coat. :eek:

Sanneriet
May 11th, 2006, 10:27 PM
Showing murdered infants is not the way to get your point across. This type of advertising usually backfires because it alienates people who might support the cause (myself included--I hate the seal hunts but would not equate it with a human life) and makes most media outlets refuse to show the ad. So the ones that will show it are sympathic and the advertisers are preaching to the choir.

controlfreak
May 11th, 2006, 10:32 PM
Omigod!! That seal killed a baby!! WE MUST KILL ALL SEALS! :fiery:

Scotso
May 11th, 2006, 10:35 PM
That's disgusting and doesn't change my opinion whatsoever.

arn
May 11th, 2006, 10:45 PM
Showing murdered infants is not the way to get your point across. This type of advertising usually backfires because it alienates people who might support the cause (myself included--I hate the seal hunts but would not equate it with a human life) and makes most media outlets refuse to show the ad. So the ones that will show it are sympathic and the advertisers are preaching to the choir.

It's just there to make you think about the seal hunts, and it's not like they actually used a real baby for the ad :rolleyes: ;) Offcourse a killed seal isn't the same as a killed baby, but both are cruel, useless act. Sometimes you need chocking ads to create some controversy and to make people think about stuff. Maybe it's only a drop in the ocean, but it's better than standing there and doing nothing.

I don't think the people who actively support the cause will be alienated by this ad. Maybe it will alienate some others, but the goal is to get media-attention, to create a debate and to put pressure on the ones killing the seals.

Sanneriet
May 11th, 2006, 11:13 PM
I did not word my reply well. I did not think they actually used a real baby for goodness sake. My point was that if the goal is to get people thinking, this won't do it. It won't show up in the mainstream media, it will only show up in the media consumed by the people who already agree with this point. If you want the masses to come to your way of thinking, provocative advertising usually is not the way to go. So, as an advertising method, I think it will be a failure.

hablo
May 11th, 2006, 11:16 PM
That's disgusting and doesn't change my opinion whatsoever.
Ditto.

arn
May 11th, 2006, 11:29 PM
I did not word my reply well. I did not think they actually used a real baby for goodness sake. My point was that if the goal is to get people thinking, this won't do it. It won't show up in the mainstream media, it will only show up in the media consumed by the people who already agree with this point. If you want the masses to come to your way of thinking, provocative advertising usually is not the way to go. So, as an advertising method, I think it will be a failure.

It will show up in the mainstream media only because they will refuse to show it. A couple of months ago there was some controversy here in belgium about a campaign with geese in a leather SM-outfits (against foie-gras and the way geese are threated). Because one paper refused to accept to campaign, it was all over the news that that paper didn't want to show the campaign. I think the ad created more controversy as in the situation were everybody would have accepted it without problems.

And yes, I know you knew they used a fake baby :p. I only said it in reply to "I hate the seal hunts but would not equate it with a human life". But the life of a seal is worth more than the existence of a fake baby. I mean, of you take the idea of a seal killing a child seriously, you should not stop there and should also consider the baby they used in the ad is a fake one.

CooCooCachoo
May 11th, 2006, 11:43 PM
Brilliant.

Mattographer
May 12th, 2006, 12:17 AM
:yeah:

Rocketta
May 12th, 2006, 12:37 AM
:shrug:

Volcana
May 12th, 2006, 01:28 AM
I guess this should not leave people indifferent... it's simply scary but brilliant IMO :worship:
http://adsoftheworld.com/files/images/humans1.jpgSo repuganant, it's hard to wrap my head around the point of the add. I have a nine month old in the house right now, and I don't want the mind that came up with that ad anywhere near my child. And I agree with the point of the ad.

But this ad will NOT become an issue on MSM. They'll just avoid it. It's the easy way out.

ZeroSOFInfinity
May 12th, 2006, 01:59 AM
I guess this should not leave people indifferent... it's simply scary but brilliant IMO :worship:
http://adsoftheworld.com/files/images/humans1.jpg

Uh oh... this is going to backfire terribly... this is negative campaigning at its worst... :tape:

It's in the same catagory as the 1994 Jean Chretien ad (Canadians should know about this...)

RVD
May 12th, 2006, 02:11 AM
In all seriousness, I can't say that the ad sends a cogent message. Sure, some people will 'get it', but will they join in protests or not buy seal-based products? :shrug:
For the most part, I agree with Sanneriet. You'd find this sort of an ad in magazines that mostly cater to the PETA folks. But you'd rarely if ever find such an ad in mass media outlets [major newspapers or prime time commercial].
I'd be surprised if city billboards were to carry this particular one. They cross the line in making their point. :scared:

In fact, I'd go so far as to say that many seeing such an ad would just flat-out miss the point. :shrug:

CondiLicious
May 12th, 2006, 02:22 AM
Well, I'm against the cruel methods used to kill seals (clubbing to death) but that ad is just... horrible. It won't work. And it won't shock in the way it's intended to. People will just think "the person who made this is a muppet".

CC
May 12th, 2006, 03:00 AM
I don't even know what to say about these things anymore.

Solitaire
May 12th, 2006, 03:55 AM
It's a pretty good ad.

Fingon
May 12th, 2006, 04:30 AM
I did not word my reply well. I did not think they actually used a real baby for goodness sake. My point was that if the goal is to get people thinking, this won't do it. It won't show up in the mainstream media, it will only show up in the media consumed by the people who already agree with this point. If you want the masses to come to your way of thinking, provocative advertising usually is not the way to go. So, as an advertising method, I think it will be a failure.

you are absolutely right. These people should think it's not the intention what counts, but the results, and they are not getting anything with this.

It's a wrong approach, if you want people to support you, you need to win their hearts (ads rarely appeal to the brain) and showing a killed baby, fake or not won't do it, on the contrary.

I am against the seals hunt, but this ad makes me think the people making the campaign are lunatics, so yes, I might support the fight against the hunting but not these people.

It reminds me of an ad I saw some time ago, it was intended to make people not discriminate people who were hiv positive, it has a guy talking about it, but in a very aggressive way, nearly insulting people, you really didn't feel compassion for that guy, but rejection, the ad was quickly pulled out.

People ARE conservative, alienating them won't work, it won't be a reality check, they simply will turn their heads, and as you said, the media will not show it.

rebel_ffighter
May 12th, 2006, 05:53 AM
excellent idea...people nowadays have to be shocked in order pay attention

AjdeNate!
May 12th, 2006, 05:56 AM
That's sexy.

propi
May 12th, 2006, 08:53 AM
With the level of violence shown currently in the news, magazines, etc. we have arrived to a point where we're really hard to impress so this kind of campaigns tend to be more violent, even if I considered for a while the ad was wrong (plus there's something freaky about that fake baby :o) I admit it's brilliant. I don't think it's the kind of ad. that will be shown in mass media but in the specialized one, so considering things like that it's a very corageous ad which should impact and at the same time should be successful about his goal :)

CooCooCachoo
May 12th, 2006, 09:05 AM
That's sexy.

:retard:

Sometimes it is better to remain silent than wanting to be funny.

AjdeNate!
May 12th, 2006, 09:11 AM
:retard:

Sometimes it is better to remain silent than wanting to be funny.
Sometimes blatant unappropriate comments should be taken for what they're worth. Oh, and I have no want to ever be anything, including funny.

tennislover
May 13th, 2006, 07:28 PM
I like it

TF Chipmunk
May 13th, 2006, 07:36 PM
:speakles:

Pengwin
May 13th, 2006, 07:37 PM
Scared the hell out of me

Philip
May 13th, 2006, 11:34 PM
I dont like the ad. :(

The cause behind it yes, but the ad... :(

Boss monkey
May 13th, 2006, 11:53 PM
I really don't think that i would call the add brilliant or thought provoking. To me it does not really seem like they put alot of time in to it I have seen this add done before, so it really did not shock meI tought it as more grosss than it changeing my mind.

but hunting has been around for years and controversy has been around that for years but it still remains. Even with groups like PETA their hunting is still around so i highly doubt that this add will cange many minds especially with hunters who have face this controversy every year.

p.s majority of the seals are shot not clubed.

Joana
May 14th, 2006, 12:32 AM
It's disgusting. And sorry, you can't equate a human life with that of a seal, no matter how cute it is.

!<blocparty>!
May 14th, 2006, 12:37 AM
:shrug:

It's clearly fake, but I wouldn't like, let children see it or anything. :unsure:

Geisha
May 14th, 2006, 12:42 AM
To me, why does it have to be a baby? Couldn't they have made it an adult person?

Shenanigans
May 14th, 2006, 01:04 AM
It's disgusting. And sorry, you can't equate a human life with that of a seal, no matter how cute it is.

It is not about equating a human life with that of an animal but the cruelty and morality of it.

Which Seals Are Targeted by Canada's Seal Hunt?

Harp seals are the primary target of the commercial seal hunt, and to a much smaller extent, hooded seals are also killed. Fully 97% of the harp seals killed are pups under just three months of age.

Where Are the Seals Killed?

Canada's commercial seal hunt occurs on the ice floes off Canada's East Coast in two areas: the Gulf of St. Lawrence (west of Newfoundland and east of the Magdalen Islands) and the "Front" (northeast of Newfoundland).

Who Kills Seals and Why?

Sealing is an off-season activity conducted by fishermen from Canada's East Coast. They make, on average, a small fraction of their annual incomes from sealing—and the rest from commercial fisheries. Even in Newfoundland, where 90% of sealers live, the government estimates there are only about 4,000 fishermen who actively participate in the seal hunt each year.

How Are the Seals Killed?

The Canadian Marine Mammal Regulations, which govern the hunt, stipulate sealers may kill seals with wooden clubs, hakapiks (large ice-pick-like clubs) and guns. In the Gulf of St. Lawrence, clubs and hakapiks are the killing implement of choice, and in the Front, guns are more widely used.



It is important to note that each killing method is demonstrably cruel. Because sealers shoot at seals from moving boats, the pups are often only wounded. The main sealskin processing plant in Canada deducts $2 from the price they pay for the skins for each bullet hole they find—therefore sealers are loath to shoot seals more than once. As a result, wounded seals are often left to suffer in agony—many slip beneath the surface of the water where they die slowly and are never recovered.

Is the Seal Hunt Cruel?

Yes. In 2001, a report by an independent team of veterinarians who studied the hunt concluded that governmental regulations regarding humane killing were neither being respected nor enforced, and that the seal hunt failed to comply with Canada's basic animal welfare standards. Shockingly, the veterinarians found that in 42% of the cases they studied, the seals had likely been skinned alive while conscious.

Parliamentarians, journalists, and scientists who observe Canada's commercial seal hunt each year continue to report unacceptable levels of cruelty, including sealers dragging conscious seals across the ice floes with boat hooks, shooting seals and leaving them to suffer in agony, stockpiling dead and dying animals, and even skinning seals alive.

How Many Seals Are Killed Each Year?

Hundreds of thousands. In fact, over the past three years, nearly one million seals have been killed. The current kill levels are higher than they have been in half a century. The 2006 quota has been set at 325,000. The last time seals were killed at this rate—in the 1950s and '60s—the harp seal population was reduced by nearly two thirds.

And the actual number of seals killed is probably far higher than the number reported. Many seals are shot at and injured in the course of the hunt, and studies suggest that a significant number of these animals slip beneath the surface of the water, where they die slowly and are never recovered.

Are There Any Penalties When Hunters Exceed the Government's Quota?

No. In 2002, the Canadian government knowingly allowed sealers to exceed the quota by more than 37,000 animals. Sealers had already killed substantially more than the quota allowed by May 15 (the regulated closing date of the seal hunt), and yet the Minister of Fisheries and Oceans chose to extend the sealing season until June. In 2004, sealers killed close to 16,000 seals more than the permitted quota. Again, the Minister of Fisheries and Oceans extended the sealing season until well into June.

What Products Are Made from Seals?

Seals are killed primarily for their fur, which is used to produce fashion garments and other items. There is a small market for seal oil (both for industrial purposes and for human consumption), and seal penises have been sold in Asian markets as an aphrodisiac. There is almost no market for the meat, so seal carcasses are normally left to rot on the ice.

Is the Seal Hunt Economically Important?

No. Sealing is an off-season activity conducted by fishermen from Canada's East Coast. They make, on average, one twentieth of their incomes from seal hunting and the rest from commercial fisheries. Even in Newfoundland, where 90% of sealers live, revenues from the hunt account for less than 1% of the province's economy and only 2% of the landed value of the fishery. According to the Newfoundland government, out of a population of half a million people, about 4,000 fishermen participate in the seal hunt each year.

The commercial seal hunt is an activity that Canada's federal government could easily replace with economic alternatives, should it choose to do so.

Does the Government Subsidize the Hunt?

Yes. According to reports from the Canadian Institute for Business and the Environment, more than $20 million in subsidies were provided to the sealing industry between 1995 and 2001. Those subsidies came from entities such as the Atlantic Canada Opportunities Agency, Human Resources Development Council, and Canada Economic Development–Quebec. These subsidies take a variety of forms, including funding the salaries for seal processing plant workers, market research and development trips, and capital acquisitions for processing plants.

Moreover, Canada's commercial seal hunt is also indirectly subsidized by the Norwegian government. A Norwegian company purchases close to 80% of the sealskins produced in Canada in any given year through its Canadian subsidiary. These skins are shipped in an unprocessed state directly to Norway, where they are tanned and re-exported. The Norwegian government provides significant financial assistance to this company each year.

Is It True Seals Are Jeopardizing the Canadian Cod Fishery?

There is no evidence to support this contention. Some fishing industry lobby groups try to claim that seals must be culled to protect fish stocks, but nothing could be further from the truth.

The scientific community agrees that the true cause of the depletion of fish stocks off Canada's East Coast is human over-fishing. Blaming seals for disappearing fish is a convenient way for the fishing industry to divert attention from its irresponsible and environmentally destructive practices that continue today.

In truth, seals, like all marine mammals, are a vital part of the ecosystem of the Northwest Atlantic. Harp seals, which are the primary target of the hunt, are opportunistic feeders, meaning they eat many different species. So while approximately 3% of a harp seal's diet may be commercially fished cod, harp seals also eat many significant predators of cod, such as squid. That is why some scientists are concerned that culling harp seals could further inhibit recovery of commercially valuable fish stocks in the Northwest Atlantic.

Are Seals Overpopulated?

No. The Canadian government and sealing industry have, at various times, tried to claim that the harp seal population has "tripled" over the past three decades, or that the harp seal population is "exploding," or that seals are overpopulated.

This is misleading at best. The harp seal population in the Northwest Atlantic is the world's largest; it is a migratory population that spans the distance between Canada and Greenland, and is supposed to number in the many millions.

In the 1950s and '60s, over-hunting wiped out close to two-thirds of the harp seal population. By 1974, the population was considered to be in serious trouble, and senior government scientists recommended suspending the commercial hunt for at least 10 years.

In the early 1980s, the European Union banned the import of whitecoat seal skins, effectively removing the principal market for the hunt at the time. For the next decade, the numbers of seals killed in the hunt dramatically declined, and the harp seal population began to recover.

But in the 1990s, the Canadian government rejuvenated the commercial seal hunt through massive subsidies. And with nearly one million seal pups killed in the past three years alone, we can only wonder what the impact will be on the harp seal population in coming years. Scientists have already sounded the alarm regarding the poor science used by the Canadian government to set quotas for the number of seals killed.

Joana
May 14th, 2006, 01:19 AM
It is not about equating a human life with that of an animal but the cruelty and morality of it.

...



What has any of that to do with the picture of a murdered baby (which I know is fake, in case someone feels the need to point that out :rolleyes: ) and the message "Don't treat others the way you don't want to be treated"?

Does it mean that killing a seal is as bad as killing a baby? Nearly as bad?
Don't get me wrong, seal hunt is cruel. But I don't think it's anywhere near comparable to the loss of a human life. IMO, this ad was done in extremely poor taste.

My message is: "Don't treat rats, spiders and cockroaches the way you don't want seals to be treated".

Shenanigans
May 14th, 2006, 01:32 AM
What has any of that to do with the picture of a murdered baby (which I know is fake, in case someone feels the need to point that out :rolleyes: ) and the message "Don't treat others the way you don't want to be treated"?

Does it mean that killing a seal is as bad as killing a baby? Nearly as bad?
Don't get me wrong, seal hunt is cruel. But I don't think it's anywhere near comparable to the loss of a human life. IMO, this ad was done in extremely poor taste.

My message is: "Don't treat rats, spiders and cockroaches the way you don't want seals to be treated".

There is is some people who believe animals have as much right to be on the planet as us! :eek:
There is a big difference between seals and those other animals you mentioned no one kills them to have a nice bit of expensive clothing.
The advert is there to shock it is not looking for approval it is a vile advert but not nearly as vile those who condone this cruelty.
It pulls no punshes and well done to them.

azdaja
May 14th, 2006, 01:32 AM
this ad is fucking retarded and has just pushed me slightly more against the "animal lovers" (as they were called in a text i was forced to read at school once).

harloo
May 14th, 2006, 01:37 AM
This ad is beyond disgusting. Why not find a better way to get the point across? I can't believe someone would even think of an idea such as this one.