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pierce0415
Dec 14th, 2005, 03:02 PM
Lotto bets big on Sania Mirza

December 14, 2005 17:14 IST

Looking to cash in on the huge fan following of Indian tennis sensation Sania Mirza, Italian sports wear company Lotto has launched the star's signature collection of sportswear in the domestic market and would be introducing it in the international markets by fall winter of 2006.

The company is also planning to open another 25-30 exclusive Lotto outlets in India next year as a part of expansion.

"The Sania Mirza signature collection is a women's range and at the moment the priority would be to promote it in the Indian market," Sierra Industrial Enterprises (licensee of Lotto Sport Italia) CEO Jaswant Singh told PTI.

He, however, said the company had plans to take the collection to the Middle East and Far East markets, where Indian-origin population is considerable. "By the fall winter of 2006, the signature collection range should be in those markets," Singh said.

On the domestic front, he said the company was looking to boost sales from women's products category and would also open more exclusive outlets.

"As of now, sales from women's range contribute about 30 per cent of our total sales. Going forward we want to make it 50:50 between men's and women's product range," he said.

Singh said the company would add three more exclusive outlets in December, while it planned to add 25-30 more in the next year.

He, however, declined to specify investments on retail expansion, as it would "be done through franchisees". Singh said the company was looking at a double-digit growth in the next year.

AjdeNate!
Dec 14th, 2005, 03:03 PM
6 inch skirts for EVERYONE! :p

tennisrox
Dec 14th, 2005, 03:04 PM
6 inch skirts for EVERYONE! :p

:haha:

A'DAM
Dec 14th, 2005, 03:23 PM
Lol

Wannabeknowitall
Dec 14th, 2005, 03:26 PM
Has anyone noticed that Sania has had more spotlight on her during the offseason than the total top 10 combined?

Mightymirza
Dec 14th, 2005, 03:40 PM
Has anyone noticed that Sania has had more spotlight on her during the offseason than the total top 10 combined?
LOL true..So????????

esquímaux
Dec 14th, 2005, 03:42 PM
:tape:

genius
Dec 14th, 2005, 04:50 PM
Actually she is going through some important training stint with roche at the moment and i am finding offcourt news an annoyance!

Mightymirza
Dec 14th, 2005, 05:02 PM
Actually she is going through some important training stint with roche at the moment and i am finding offcourt news an annoyance!
Wats problem in that...We almost can not know anything about the roche stint until she actually plays in january...So wats actually wrong knowing 'extracurricular activities' shes done....

Mafia_Sharapova
Dec 14th, 2005, 05:14 PM
:lol:

pav
Dec 14th, 2005, 07:32 PM
Good on Her, both the clothing and for the publicity,I'm emailing My Fav. about a new line of water proof clothing