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lauryn
Sep 22nd, 2005, 11:27 AM
World's richest tennis players

Kurt Badenhausen and Maya Roney, Forbes | September 22, 2005

Power in the game of tennis is usually measured by the speed of the serve or the force of a player's ground strokes. By these measures, Andy Roddick would be considered the most powerful tennis player thanks to his world record 155-mile-per-hour serve in last year's Davis Cup and his tour-leading 758 aces this year. On the women's side, Venus Williams holds the record for fastest serve at 128 miles per hour.

At Forbes.com, we measure power in terms of the money you make and the media exposure you get. From that standpoint, 18-year-old Maria Sharapova is tennis' most powerful player. She's only won one Grand Slam tournament (last year's Wimbledon) compared to seven for Serena Williams.

But the 6-foot 1-inch Russian has secured $15 million in annual endorsement income, and her cover girl good looks make her popular on the Web and with magazine editors.

In putting together our list, we used the methodology from our annual list of the world's most powerful celebrities. We looked at the highest-paid men and women in tennis over the past 12 months. We totaled prize money, appearance fees and endorsement income.

We then looked at their media exposure as measured by Google hits, press clips and TV and radio mentions. Lastly, we took into account appearances on the cover of three tennis magazines: Tennis, Tennis Life and Tennis Week.

Prize money for our list of ten players was $26 million over the past 12 months, or just 22 per cent of their total income.

The bulk of the income for the top players is from endorsements, with shoe and clothing deals leading the way. The past year has seen unprecedented turnover in these deals for the top players.

Sharapova's deal with Nike surged thanks to her Wimbledon win. Nike has the two top-ranked players in the men's game, Roger Federer and Rafael Nadal, under contract, so, after 17 years, it cut ties with Andre Agassi.

Reebok dropped its top player, Andy Roddick, who moved onto Lacoste. Venus Williams, who signed a $7 million a year deal with Reebok in 2000, still wears the company's sneakers and clothing -- even though Reebok didn't pick up the option on her contract.

While many top players are losing their deals, Anna Kournikova, who hasn't played a professional match in more than two years, still cashes checks from Adidas.


Slide show: World's most powerful tennis players (http://www.forbes.com/2005/08/30/cx_tenniscelebslide.html?partner=rediff)

1.http://images.forbes.com/media/2005/08/tennis_1.jpg

Age: 18
Birthplace: Russia
World Rank: No. 1
Pay: $18.2 million
Web Hits: 829,000
Press Clips: 18,057
TV/Radio: 112
Covers: 6

Sharapova signed nine deals with the likes of Canon, Colgate-Palmolive and Motorola after her Wimbledon win last year. Critics say that all of these deals detract from her tennis. But this year, she's won three events and became the first Russian ever--man or woman--to be ranked number one in the world.

2.http://images.forbes.com/media/2005/08/tennis_2.jpg
Age: 24
Birthplace: Switzerland
World Rank: No. 1
Pay: $14 million
Web Hits: 563,000
Press Clips: 24,396
TV/Radio: 103
Covers: 6

Federer eschews an agent when it comes to cutting deals with the likes of Nike, Wilson and Emmi. His family handles his business affairs. On the court, he's dominated his rivals since the start of 2004. Last year, he became the first man since 1988 to win three Grand Slam titles in one year. This year, he's won nine tournaments and compiled a match record of 64 wins against only three losses.

3.http://images.forbes.com/media/2005/08/tennis_3.jpg
Age: 23
Birthplace: Saginaw, MI
World Rank: No. 8
Pay: $12.7 million
Web Hits: 939,000
Press Clips: 18,429
TV/Radio: 201
Covers: 4

When she is healthy, the youngest Williams sister is among the top players in the game. But for the past two years, injuries have derailed the former number one player. Nike is her biggest endorsement deal, and the company pays her close to $5 million a year to wear everything from hot pants to knee-high boots on the court.

4. http://images.forbes.com/media/2005/08/tennis_4.jpg
Age: 35
Birthplace: Las Vegas
World Rank: No. 7
Pay: $26.2 million
Web Hits: 521,000
Press Clips: 16,082
TV/Radio: 69
Covers: 1

In 2004, tennis's elder statesman became the oldest player to finish in the top ten since Jimmy Connors in 1988. His $30 million in career prize money is second all-time, behind Pete Sampras. Agassi's ten-year contract with Nike that ended this year was worth $140 million when you factor in the appreciation of Nike stock he was granted. He's now serving for Adidas, just like his wife Steffi Graf. Other endorsement deals are with Genworth Financial, Head and Estee Lauder's Aramis brand.

5. http://images.forbes.com/media/2005/08/tennis_5.jpg
Age: 22
Birthplace: Omaha, NE
World Rank: No. 4
Pay: $9.7 million
Web Hits: 718,000
Press Clips: 21,507
TV/Radio: 120
Covers: 4

Roddick's income will jump over the next 12 months thanks to new deals with Lacoste and Lexus. The Lacoste deal alone could be worth as much as $30 million over five years. Roddick also has deals with American Express, Babolat and Parlux Fragrances. America's top-ranked player has won 19 singles titles during his career.

6.http://images.forbes.com/media/2005/08/tennis_6.jpg
Age: 24
Birthplace: Australia
World Rank: No. 3
Pay: $10.3 million
Web Hits: 299,000
Press Clips: 19,806
TV/Radio: 43
Covers: 2

The former world-number one has won $16 million in prize money during his career. Australia's highest-paid sportsman played under the Nike banner his entire career until his latest contract expired this year. He recently signed a three-year clothing and footwear deal with Japanese sporting-goods firm Yonex.

7. http://images.forbes.com/media/2005/08/tennis_7.jpg
Age: 25
Birthplace: Lynwood, Calif.
World Rank: No. 10
Pay: $6.5 million
Web Hits: 707,000
Press Clips: 13,344
TV/Radio: 82
Covers: 2

Just when the tennis world was starting to think Venus was done competing for major titles; she goes out and wins her fifth Grand Slam and third Wimbledon in July. It was her first Grand Slam championship since 2001. Injuries and inconsistent play cost Williams her valuable Reebok deal, but another Grand Slam win and sponsors will be lining up at her door once again.

8. http://images.forbes.com/media/2005/08/tennis_8.jpg
Age: 19
Birthplace: Mallorca
World Rank: No. 2
Pay: $7.2 million
Web Hits: 366,000
Press Clips: 12,533
TV/Radio: 15
Covers: 3

Nadal is the hottest thing to hit tennis in years. He started the year ranked 51 in the world and has shot to number two thanks to nine tournament titles. His Nike tennis outfits have added to his appeal. They include clamdigger-style pants and sleeveless shirts that showcase the teen's muscles.

9. http://images.forbes.com/media/2005/08/tennis_9.jpg
Age: 29
Birthplace: Palos Verdes, Calif.
World Rank: No. 2
Pay: $6 million
Web Hits: 210,000
Press Clips: 16,445
TV/Radio: 48
Covers: 1

With $20 million in career-prize money, Davenport is on the verge of becoming the all-time leading money winner in women's tennis. She finished 2004 ranked number one in the world, which kicked in valuable bonuses from sponsors like Nike and Wilson.

10. http://images.forbes.com/media/2005/08/tennis_10.jpg
Age: 24
Birthplace: Russia
World Rank: Not Ranked
Pay: $5 million
Web Hits: 936,000
Press Clips: 2,841
TV/Radio: 63
Covers: 0

Despite not playing on the WTA Tour in more than two years, Kournikova, who is still not officially retired, is still the fifth highest-paid women's player thanks to lucrative deals with Adidas and Berlei bras. Kournikova famously never won a singles tournament, but she did manage to win 16 doubles titles during her career.

http://in.rediff.com/money/2005/sep/22forbes.htm

Admin Edit: Please do not post Getty Images due to copyright issues - Thanks!

Munchen
Sep 22nd, 2005, 11:33 AM
Thanks :)

Go Maria!! :D

LucasArg
Sep 22nd, 2005, 11:33 AM
Vee and Rena should be at top

best best better
Sep 22nd, 2005, 12:14 PM
Go Anna! :D ;)

Stamp Paid
Sep 22nd, 2005, 12:25 PM
lol, Anna still holding on!!

Helen Lawson
Sep 22nd, 2005, 12:34 PM
Nature's first green is gold!

Can you believe it, Anna is No. 10!!!

Maryamator
Sep 22nd, 2005, 12:41 PM
rafa:worship:

kabuki
Sep 22nd, 2005, 12:45 PM
Nature's first green is gold!


ACK! Helen, how many times are you going to say that?

Stamp Paid
Sep 22nd, 2005, 12:50 PM
ACK! Helen, how many times are you going to say that?

and what does "natures first green is gold' mean Kabuki? :o

kabuki
Sep 22nd, 2005, 12:53 PM
and what does "natures first green is gold' mean Kabuki? :o

It is a Frost poem. Helen likes to use that quote everytime Sharapova comes up. Every time. :lol:

kabuki
Sep 22nd, 2005, 12:55 PM
and what does "natures first green is gold' mean Kabuki? :o

Nature's first green is gold,
Her hardest hue to hold.
Her early leafs a flower;
But only so an hour.
Then leaf subsides to leaf.
So Eden sank to grief,
So dawn goes down to day.
Nothing gold can stay.

actor1
Sep 22nd, 2005, 01:10 PM
why every time you try and sell me on how popular maria is? i dont buy into the hype. i can understand anna still being there,... but maria no1?, with only one slam win? and she's not even american!! i believe she's highly paid...but not that much.

densuprun
Sep 22nd, 2005, 01:15 PM
why every time you try and sell me on how popular maria is? i dont buy into the hype. i can understand anna still being there,... but maria no1?, with only one slam win? and she's not even american!! i believe she's highly paid...but not that much.

Then I guess you prefer your alternative reality. By the way, a part of Maria's worldwide appeal is that she is NOT American.

Stamp Paid
Sep 22nd, 2005, 01:16 PM
why every time you try and sell me on how popular maria is? i dont buy into the hype. i can understand anna still being there,... but maria no1?, with only one slam win? and she's not even american!! i believe she's highly paid...but not that much.

They took the maximum possible value for all of her endrsements, and that equals the roughly 20 or so million that they have her listed for. Strangely, they didnt give these other tennis players that option though.

Martian KC
Sep 22nd, 2005, 01:17 PM
Anna :bounce:

blamoh
Sep 22nd, 2005, 01:22 PM
Marie can't be the richest tennis player in the first position. I will agree if to say she gets more endorsements than any other player this year because she
won wimbledom and reached few sim-finals.

Helen Lawson
Sep 22nd, 2005, 01:24 PM
ACK! Helen, how many times are you going to say that?

I can't help it!! It's true, I mean, that poem IS Maria! Don't worry, she'll wilt with age and the sun soon enough.

LostGlory
Sep 22nd, 2005, 01:28 PM
Funny thing is that anna hasn't played in at least 3 years and more years and she is still ranked among the best....what a charismatic creature....

Mudbone
Sep 22nd, 2005, 01:59 PM
The title of your post is very misleading...Maria is far from the richest tennis player....She may have topped the earnings chart for this year...But that doesn't negate the fortunes earned by Agassi, The Williams and Federer over many years...Agassi and the Williams are much wealthier than Sharapova....If everyone keeps giving her so much for so little, she may catch them...But she has certainly done nothing on the court to earn her mega endorsement deals...Nor do i believe her endorsers can possibly get a return on their investment...But she is a skinny blond and that seems to be the determining factor...Pathetic but true...Why else would any tennis apparel company still sponsor Anna Kournikova with mega bucks....No one even sees her anymore...

HotSpot
Sep 22nd, 2005, 02:02 PM
Anna !!! WOW !!

Infiniti2001
Sep 22nd, 2005, 02:04 PM
Marie can't be the richest tennis player in the first position. I will agree if to say she gets more endorsements than any other player this year because she
won wimbledom and reached few sim-finals.

I guess it's for 2005 :eek:

-Sonic-
Sep 22nd, 2005, 02:27 PM
Go Linds :-)

Bloody Anna K :-s

goldenlox
Sep 22nd, 2005, 02:57 PM
Funny thing is that anna hasn't played in at least 3 years and more years and she is still ranked among the best....what a charismatic creature....:worship: Anna:worship: will still be on that list 10 years from now

Stamp Paid
Sep 22nd, 2005, 03:08 PM
Nature's first green is gold!

Can you believe it, Anna is No. 10!!!

OMG I get it now! :cool:

vogus
Sep 22nd, 2005, 03:17 PM
:worship: Anna:worship: will still be on that list 10 years from now


The big fun will be over for Anya when the adidas contract expires in two years (if they don't sue to get out of it before that), and she will have to settle for table scraps, a hundred grand here, a hundred grand there.

goldenlox
Sep 22nd, 2005, 03:21 PM
The big fun will be over for Anya when the adidas contract expires in two years (if they don't sue to get out of it before that), and she will have to settle for table scraps, a hundred grand here, a hundred grand there.The CEO of Adidas flew to NY for the opening of the largest Adidas store in the world. This is what happened -

ANNA DOES LAUNCH; TENNIS BABE AT ADIDASOPENINGJEN KELLY. New York Post. New York, N.Y.: May 8, 2005. pg. 008

Hundreds of awe-struck Anna Kournikova fans stampeded the celebrity-studded opening of a new Adidas store in SoHo yesterday, hoping for a glimpse of the tennis princess.

The two-story store on the corner of Houston Street and Broadway, the biggest Adidas emporium in the world, opened at midday when Kournikova and basketball star Sebastian Telfair cut a giant ribbon with giant scissors.

PaulieM
Sep 22nd, 2005, 03:24 PM
is this total worth or annual income? i'm assuming just annual income otherwise i imagine that list would look quite different. if i'm right then the title should be highest paid tennis players not richest which implies total worth :)

vogus
Sep 22nd, 2005, 03:29 PM
The CEO of Adidas flew to NY for the opening of the largest Adidas store in the world. This is what happened -

ANNA DOES LAUNCH; TENNIS BABE AT ADIDASOPENINGJEN KELLY. New York Post. New York, N.Y.: May 8, 2005. pg. 008

Hundreds of awe-struck Anna Kournikova fans stampeded the celebrity-studded opening of a new Adidas store in SoHo yesterday, hoping for a glimpse of the tennis princess.

The two-story store on the corner of Houston Street and Broadway, the biggest Adidas emporium in the world, opened at midday when Kournikova and basketball star Sebastian Telfair cut a giant ribbon with giant scissors.


do you think i'm impressed that a couple hundred freaks (probably more like a few dozen since the tabloid media that you are so fond of quoting always exaggerates) showed up to see Anya at a widely publicized event in New York? Her market value is continuing to sink, and two or three years from now it will only be worth a few hundred grand a year.

goldenlox
Sep 22nd, 2005, 03:39 PM
[QUOTE=vogus]blah, blah..[QUOTE]You were saying Anna could only play small cities in the US :lol:
What other tennis player was on a magazine cover this summer?

http://img277.imageshack.us/img277/2504/1an2af.jpg

volta
Sep 22nd, 2005, 03:45 PM
is this the World richest players or the players that made more money in 2k4 or 2k5? :confused:

vogus
Sep 22nd, 2005, 03:53 PM
Get back to me three years from now Goldy, and we'll see where the magazine covers are then. We'll see if Anya can still make 100,000$ per appearance barnstorming around the U.S. to small-market exho's in Louisville and Kansas City. Money talks, and bullshit walks. So you better get ready to put on your walking shoes.

goldenlox
Sep 22nd, 2005, 03:55 PM
If Anna wants to stay in the public eye, she's Anna Kournikova.
The one and only.

goldenlox
Sep 22nd, 2005, 04:06 PM
In an effort to raise Omega's profile Swatch contracted Australian actress Nicole Kidman and tennis player Anna Kournikova as figure heads to represent the brand as part of a worldwide advertising campaign and will be the official time-keeper of the 2008 Olympics in Beijing.

http://msnbc.msn.com/id/9366206/

TatiAnnahølic
Sep 22nd, 2005, 04:15 PM
amazing for Anna! :D :worship:

A_S
Sep 22nd, 2005, 04:23 PM
Any chance we could get a more comprehensive list of who makes what? it would nice to analyse it a bit actually

Helen Lawson
Sep 22nd, 2005, 04:36 PM
You're not going to believe this, but I'm in Boca Raton on location for a new Lifetime TV movie (I play Cheryl Ladd's mother and we kidnap her baby back from the abusive father who got custody through fraud, it's a long story, and the three of us travel cross-country in a 60s T-Bird and knock over liquor stores, and then change our identities and live in Glendale until the husband shows up and I plug him and go on trial, "A Grandmother's Love").

Anyway, I'm at this Boca coffee house this morning with the script, and the Forbes magazine with all this information is the counter, and who walks in but Christine Marie herself. Anyway, she's with some guy (the husband I guess) and some friends. Anyway, as she's waiting for her double latte/mocha, Chris starts impatiently skimming through this article. So, she starts laughing and is pointing at the list to her guy and the group, and says, "they think this little girl is the richest woman in tennis? (Chris laughs, companions laugh). I'm rich! I'm richer than all this new tennis trash! Ha, I've got a million dollars, I've got two blocks downtown, I've got oil in Bakersfield, pumping, pumping> What's it all for, but for us to buy anything we want." With that, the Ice Maiden treated the whole group for their coffee, she mentioned something opening up her beach house for a party (you can see Bimini from there on a clear day), and they all left.

What a celebrity encounter!!

vogus
Sep 22nd, 2005, 04:41 PM
In an effort to raise Omega's profile Swatch contracted Australian actress Nicole Kidman and tennis player Anna Kournikova as figure heads to represent the brand as part of a worldwide advertising campaign and will be the official time-keeper of the 2008 Olympics in Beijing.



keep trying to convince yourself Goldy. I don't blame you. Imagine if one of these days, Anya suddenly decides to cut her hair short, dye it black and tell all the morons and hangers-on of the celebrity world to leave her the hell alone, that would kill you, wouldnt it.

MrSerenaWilliams
Sep 22nd, 2005, 04:42 PM
Even though Serena is 3rd on the list, she has more web hits and TV/Radio than ANYONE ELSE on the list (male or female) does that mean that SHE is the most popular...and I think some of the info in this thread is misleading....How many of all of these players endorsement deals are based in the US? That is the true litmus test of popularity. I know nearly of all Serena's, Venus', Lindsey's, Andy's and Andre's endorsement contracts are in the US, but how relevant is it if ABC Company in Danong is paying you 100,000 just because....anyway, I would think that list could use some restructuring. If you did a survey of the most POPULAR tennis players, the ORDERING of that list would be different, although I agree all of those names DESERVE to be there.

goldenlox
Sep 22nd, 2005, 04:43 PM
She can do what she wants. You're living in some dream world, where Adidas doesn't want her.

*JR*
Sep 22nd, 2005, 05:51 PM
keep trying to convince yourself Goldy. I don't blame you. Imagine if one of these days, Anya suddenly decides to cut her hair short, dye it black and tell all the morons and hangers-on of the celebrity world to leave her the hell alone, that would kill you, wouldnt it.
Or go back to her real profession, which is a lot older than tennis. ;)

goldenlox
Sep 22nd, 2005, 05:52 PM
If you have a profession, go do it
Anna likes singers
http://www.isifa.com/foto/thumbs2/1120/is_11204047t.jpg (http://www.isifa.com/detfoto.php?ifoto=11204047&picnoonc=5&picnoonr=5&statid=9884137)

Crazy Canuck
Sep 22nd, 2005, 07:07 PM
and became the first Russian ever--man or woman--to be ranked number one in the world.

Whoever was responsible for making this error deserves Safin and Kafenikov's boots up their ass. Seriously, I've seen it repeated numerous places, and it's just a hideous, massive, inexcusable error.

I imagine that Maria herself would agree with me :p