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tennisIlove09
May 1st, 2005, 07:30 AM
Three-year deal worth at least $2M annually

By Darren Rovell
ESPN.com






Maria Sharapova is quickly proving that beauty and game are a slam dunk in the marketing world.

Sources tell ESPN.com that the 18-year-old has recently signed a three-year deal with Colgate-Palmolive worth at least $2 million annually.

Sharapova endorsements• Tag Heuer
• Canon
• Motorola
• Prince
• Nike
• I-Play (mobile video game)
• Speedminton
• Honda (Japan only)
• Pepsi (Japan only)
-- Darren Rovell



Officials with Colgate-Palmolive did not immediately return calls seeking comment and Sharapova's agent Max Eisenbud would not confirm specifics of the deal.

With traditional endorsement deals from the likes of Tag Heuer, Canon, Motorola, Prince and Nike, and less traditional deals for a licensed perfume and cell phone video game, Sharapova could earn more than $20 million in 2005, when considering her off-the-court take, appearance fees and prize money.

Sharapova will begin by endorsing Colgate-Palmolive's Lady Speed Stick, but sources say the contract allows the company to make Sharapova the face of its other brands, which include Colgate toothpaste, Softsoap bodywash and even Hill's, the company's pet nutrition label.

Endorsing Colgate, America's best selling brand, eventually might be a natural for the straight-toothed Sharapova, who was named as one of People's 50 Most Beautiful People in the magazine that hit newsstands Friday.

Colgate-Palmolive is hoping Sharapova's face and name will help the consumer products company make money. In December, the company said it would cut its worldwide work force by about 12 percent, and close one-third of its factories in an effort to boost sales and profits.

Sharapova, who won the Wimbledon title last July, is currently ranked No. 2 in the world. In 2005, her singles record is 22-3 and she has won two WTA Tour events.

Darren Rovell, who covers sports business for ESPN.com, can be reached at Darren.rovell@espn3.com.

Andy.
May 1st, 2005, 07:32 AM
She is choosing her brands wisely and she is getting good money that she has worked hard as a child training for. You deserve it Maria

DutchieGirl
May 1st, 2005, 07:34 AM
hmm... I already use colgate toothpaste and palmolive shampoo! eek: Don't need Maria for that! ;)

Sharapova's_Boy
May 1st, 2005, 07:42 AM
Maria :worship:

ginger_fish668
May 1st, 2005, 08:51 AM
Wow! Good for her. :)

switz
May 1st, 2005, 08:59 AM
omg i'm so excited!!!!!!!! (and cynical!!!)

SJW
May 1st, 2005, 12:19 PM
so that's her 10th deal?

i thought she didn't want to become another Anna K :confused: good for her but i remember her saying she didnt want many deals.

Edward.
May 1st, 2005, 01:04 PM
so that's her 10th deal?

i thought she didn't want to become another Anna K :confused: good for her but i remember her saying she didnt want many deals.

I have never heard her say she didn't want lots of deals.

And she should grab these oppurtunities. She's earning a couple of million quid just for giving a cheesy grin while holding a tube of toothpaste! Its easy money and any person would grab it. :p

Good for her. She's gonna become ludicrously rich. :o

Meesh
May 1st, 2005, 01:39 PM
Sources tell ESPN.com that the 18-year-old has recently signed a three-year deal with Colgate-Palmolive worth at least $2 million annually.

:lol: Sources tell ESPN = IMG

Congrats Maria!

PaulieM
May 1st, 2005, 01:50 PM
good for her :D she's got a lot of endorsements, is there anything that she doesn't endorse these days? i guess this means we'll probably be seing her on tv soon, in one of those toothpaste or deoderant ads!

pcrtennis
May 1st, 2005, 05:00 PM
What a sell-out...

jacobruiz
May 1st, 2005, 05:13 PM
so that's her 10th deal?

i thought she didn't want to become another Anna K :confused: good for her but i remember her saying she didnt want many deals.

Always a sour note, eh?:lol:

Maria's desire to avoid being "another Anna" has to do with the sexy pin-up girl/lack of tennis results, not signing commercial deals. She has made it clear that tennis is her first and foremost priority and it will continue to be so.:D

decemberlove
May 1st, 2005, 05:39 PM
congrats to her, although colgate is a pretty evil corporation.

Julia1968
May 1st, 2005, 05:39 PM
Maria works hard. She deserves it.

TF Chipmunk
May 1st, 2005, 05:56 PM
:hehehe: Wow, Maria Sharapova on a soap bar = men will actually want to shower more often :hehehe:

baleineau
May 1st, 2005, 06:08 PM
Colgate-Palmolive is hoping Sharapova's face and name will help the consumer products company make money. In December, the company said it would cut its worldwide work force by about 12 percent, and close one-third of its factories in an effort to boost sales and profits.


Nice to see yet another big multi-national firm doing it's bit for the World.

starr
May 1st, 2005, 06:40 PM
ummmmm yeah. Just a question. A snide question. :) :) :)

Maria must be rich beyond her wildest dreams now. But... enough with the endorsements. Every endorsement requires some time to do photos... time to promote the product. I think her plate is full.

goldenlox
May 1st, 2005, 06:44 PM
Maria has reached at least the semis in her last 11 tournaments, winning 5 of them.
When she takes a break, like after Miami, she does the endorsement stuff.
She can't play every tournament anyway. She needs the break.

CoryAnnAvants#1
May 1st, 2005, 07:18 PM
ummmmm yeah. Just a question. A snide question. :) :) :)

Maria must be rich beyond her wildest dreams now. But... enough with the endorsements. Every endorsement requires some time to do photos... time to promote the product. I think her plate is full.

It takes a day, more like an afternoon to do a photo shoot for products like these. It's not like she is traveling all over the globe to promote Colgate. Stand there. Smile. Lift up your arm. Touch the box. Here's your $2 million and thank you. Who wouldn't do that?

She's not going to become like Kournikova. Anna actually did tour the globe to promote for her endorsements. Anna also played more tournaments than Maria and had much more of an active social life. You don't see Maria out on the town too many nights. She and her managers have done a pretty good job of limiting her schedule both on and off the court so that she stays fresh and happy, as well as avoiding injuries. I can't see her playing more than 20 tournaments a year, and it will probably be something more like 17 or 18 a year.

starr
May 1st, 2005, 07:18 PM
Maria has reached at least the semis in her last 11 tournaments, winning 5 of them.
When she takes a break, like after Miami, she does the endorsement stuff.
She can't play every tournament anyway. She needs the break.

Yeah. I know she does the endorsement stuff during her breaks, but that only means she doesn't get a real break from working all the time. Already she has every single day scheduled. Maybe Maria would like to have some time just to lie on the beach for awhile without having a schedule.

goldenlox
May 1st, 2005, 07:20 PM
Maria takes her vacations during Fed Cup week.
And Kremlin Cup week last year.

harloo
May 1st, 2005, 07:26 PM
only time will tell if sharapova is able to keep her level up doing all these deals. One thing is for sure though, Yuri is going to pimp Maria until she is dry. watch.:lol:

selking
May 1st, 2005, 07:29 PM
she must make more money then any other tennis player out there by far

goldenlox
May 1st, 2005, 07:32 PM
Maria had a great year. 13 months ago she was a 16 year old that no one had heard of.
This is a very rare situation.

harloo
May 1st, 2005, 07:33 PM
she must make more money then any other tennis player out there by far

You may be correct. Anna the original "blonde" annointed beauty queen was the highest paid and she did barely anything on the court. Now they have someone who fits that Eurocentric standard of what is supposed to be beautiful, and she's a champion. It's the perfect combination for the big bucks.:lol:

Maria Croft
May 1st, 2005, 07:53 PM
It takes a day, more like an afternoon to do a photo shoot for products like these. It's not like she is traveling all over the globe to promote Colgate. Stand there. Smile. Lift up your arm. Touch the box. Here's your $2 million and thank you. Who wouldn't do that?

She's not going to become like Kournikova. Anna actually did tour the globe to promote for her endorsements. Anna also played more tournaments than Maria and had much more of an active social life. You don't see Maria out on the town too many nights. She and her managers have done a pretty good job of limiting her schedule both on and off the court so that she stays fresh and happy, as well as avoiding injuries. I can't see her playing more than 20 tournaments a year, and it will probably be something more like 17 or 18 a year.

couldn't have said it better myself !!

ezekiel
May 1st, 2005, 07:57 PM
Cash it no baby :bounce:

starr
May 1st, 2005, 08:05 PM
I wish you were right about making commercials and print ads, but it's a lot more exhausting than you make it out to be -- particularly for a non-professional model. And, it's not just one of the sessions, it's many of these sessions because she has multiple endorsement deals. Right now it's fun for her, I think. But, the deals are not for just one year. She can't say.... oh, I need a rest. She has to be there to perform for them.

It just brings out the mother in me, I guess. I'd be a little more protective of my daughter than this. :sad:

I hope Maria can manage to withstand the pressure and be as lovely a champion for years and years to come.

SJW
May 1st, 2005, 08:28 PM
ummmmm yeah. Just a question. A snide question. :) :) :)



actually, it honestly wasn't.

decemberlove
May 1st, 2005, 08:42 PM
It takes a day, more like an afternoon to do a photo shoot for products like these. It's not like she is traveling all over the globe to promote Colgate. Stand there. Smile. Lift up your arm. Touch the box. Here's your $2 million and thank you. Who wouldn't do that?


it really is more than just standing there and smiling. it can be quite exhausting.

Julia1968
May 1st, 2005, 08:43 PM
One thing is for sure though, Yuri is going to pimp Maria until she is dry. watch.:lol:

And how is that different from Richard selling Venus to Reebok before she was a teenager????

starr
May 1st, 2005, 08:49 PM
And how is that different from Richard selling Venus to Reebok before she was a teenager????

Well, it's not different. But, now Harloo is going to remind you that this thread is not about the Williams sisters, but about Maria. Meaning you aren't allowed to point out hypocricy, double standards, glass houses and the like. :lol: :lol:

CoryAnnAvants#1
May 1st, 2005, 09:06 PM
it really is more than just standing there and smiling. it can be quite exhausting.

I'm not trying to diminish the difficulty of modeling. I've done my share of it. But what's more difficult? Doing an all afternoon shoot near your house where you can go home and sleep in your own bed that night, or doing the same thing only hopping all over the globe?

And let's say she has 10 endorsements...OK, she's been off for a month. That means she has ten days to do all these endorsements in the WORST case scenario. She can still spread them out accordingly and can still practice in the morning before going off to the afternoon shoots,

Bottom line, Colgate, or any of her endorsement companies need her far more than she needs them. Maria can live solely off of her prize money and be a very happy woman for the rest of her life. Because they stand to make millions and millions of dollars with Maria, they're going to work with her so she can do her endorsements when it is most convenient for her.

harloo
May 1st, 2005, 09:39 PM
Well, it's not different. But, now Harloo is going to remind you that this thread is not about the Williams sisters, but about Maria. Meaning you aren't allowed to point out hypocricy, double standards, glass houses and the like. :lol: :lol:

Their you go again trolling with your favorite girl Julia.:lol: And like I told you before Miss Cleo was locked up, be careful because the po po will come after you next. :haha: :haha:

faste5683
May 1st, 2005, 09:48 PM
Nice to see yet another big multi-national firm doing it's bit for the World.

:lol::lol:

Maybe if more of us WTA Worlders brushed OUR teeth, Colgate would'nt have to shut down those factories...

:wavey:

harloo
May 1st, 2005, 09:51 PM
And how is that different from Richard selling Venus to Reebok before she was a teenager????

Did I say there was anything wrong with Yuri cashing in on Maria? No I did not and even defended her decision to play that exhibition in Hong Kong for the huge apperance fee. I don't have a problem with it.:rolleyes:

Some of you people really read too much into anything.:rolleyes:

dansnewbeg
May 1st, 2005, 09:51 PM
$$$ WoW $$$$

Go Maria with your bad, legal self. Hope she has smart people working with her - don't know how anyone can do that and stay focused on their game so well.

And all this before she's become #1, which will be very soon I guess.

Infiniti2001
May 1st, 2005, 09:52 PM
Maria works hard. She deserves it.


ALL the players work hard. Where were the people pursuing Sveta after she won the USO? :shrug:
Maria got it because she's has had some success, and because she's got a hard-driving team behind her aggressively seeking out deals.
No one knows how hard any of the players work period.
It's a complete fantasy that somehow Maria works harder than anyone else, just as her staggeringly higher level of hunger and desire is a fantasy.

Pengwin
May 1st, 2005, 09:52 PM
Go her. :worship:

xan
May 1st, 2005, 10:03 PM
Maria's advisors insist that all her endorsements only take a few days a year of actual appearances/photoshoots. Endorsement offers that demand 10-20 days of schmoozing and filming are rejected. Maria allegedly had over 500 endorsement offers after winning Wimbledon, so she and her agents can afford to be choosy. Her pattern recently has been to have a week of fulfilling obligations, followed by a week totally off, in her breaks from Tennis.

Hopefully she will maintain this, and keep the right balance going. It needs a lot of discipline to turn away big money endorsement offers, but in the long run, she needs to keep her off-court work within tight limits.

CoryAnnAvants#1
May 1st, 2005, 10:05 PM
ALL the players work hard. Where were the people pursuing Sveta after she won the USO? :shrug:


I think it's pretty obvious why. It's sad. It's completely wrong. However, it's true. Svetlana is not an attractive woman, at least by conventional standards. It's not even a Lindsay Davenport or a Justine Henin-Hardenne situation, where they don't look attractive on court but look quite nice off it with the right clothes and make-up. I have yet to see a single good picture of Svetlana, even when they butcher the shit out of it.

You need to be somewhat attractive to endorse a product outside the sporting world. Why do you think that Martina Navratilova, despite the countless titles and accolades she has won in her career, only has one endorsement deal outside of the sporting world that isn't gay-related (Subaru). It's not even a question of being a lesbian. If Chris Evert were a lesbian, I can guarantee you it wouldn't have affected her popularity all that much.

Maria is a dream come true in a business sense. She's just as attractive conventionally as Anna Kournikova, even more so by some people. On top of that, she's a Grand slam singles winner and soon to be world #1. She has the capability to endorse products and not let it affect her tennis. That's a pretty rare combination.

Szymanowski
May 1st, 2005, 10:13 PM
congrats to her, although colgate is a pretty evil corporation.
what do u mean by this? :eek:
I don't know anything about colgate, I don't want her involved with corrupt companies

TakeThat
May 1st, 2005, 10:34 PM
Sharapova has assembled a spectacular portfolio of endorsements. It's the best stuff out there, with global reach and excellent diversity. Cudos to her team. It's undeniable she's a marketing team - game, looks, personality, youth, story and perfect English, etc. On one hand it's sad that someone like Lindsay Davenport could never generate the same level of commercial interest; on the other hand we can't be bitter and hate Maria for being Madison Avenue's poster girl. Anyone who criticizes her for signing these deals is being unrealistic and unfairl; she'd be a full not to.

TakeThat
May 1st, 2005, 10:51 PM
what do u mean by this? :eek:
I don't know anything about colgate, I don't want her involved with corrupt companies
Colgate is no more or no less evil then any other global corporations. They all have taken advantage of cheap labor in poor countries, been involved in child labor / inhumane working conditions scandals, and done bad things to environment. Singling out Colgate as particularly evil is silly.

Spunky83
May 1st, 2005, 11:33 PM
Ok...let´s see: How Sharapovish am I? :cool:

• Tag Heuer:
I think my current watch is worth 10 US-Dollar, so no...(0 points)

• Canon:
Actually I have a Pentax but I "borrowed" the Canon one from my brother (0,5 points sharapovish)

• Motorola:
Always been a Nokia type of girl...(0 points)

• Prince:
Played with Volkl and currently owning a Wilson Hammer (0 points)

• Nike:
Yeah, I do have that white visor and Nike shoes but rest is Puma (0,5 points)

• I-Play (mobile video game):
What is that? (0 points)

• Speedminton:
Loved to check it out as I love both badminton and tennis (0,5 points)

• Honda (Japan only):
My father used to have a Honda, but now it´s a Volkswagen (0,5 points)

• Pepsi (Japan only):
Coke please...or wait: I meant TROPICANA ( :lol: ) (0 points)

• Colgate - Palmolive:
Shower-lotion, tooth-paste, dish-cleaning fluid as well as a bunch of other stuff (2 points)

= 3,5 points...I am not under Sharapova´s spell yet...phewwww... :lol:

TF Chipmunk
May 1st, 2005, 11:44 PM
Ok...let´s see: How Sharapovish am I? :cool:

• Tag Heuer:
I think my current watch is worth 10 US-Dollar, so no...(0 points)

• Canon:
Actually I have a Pentax but I "borrowed" the Canon one from my brother (0,5 points sharapovish)

• Motorola:
Always been a Nokia type of girl...(0 points)

• Prince:
Played with Volkl and currently owning a Wilson Hammer (0 points)

• Nike:
Yeah, I do have that white visor and Nike shoes but rest is Puma (0,5 points)

• I-Play (mobile video game):
What is that? (0 points)

• Speedminton:
Loved to check it out as I love both badminton and tennis (0,5 points)

• Honda (Japan only):
My father used to have a Honda, but now it´s a Volkswagen (0,5 points)

• Pepsi (Japan only):
Coke please...or wait: I meant TROPICANA ( :lol: ) (0 points)

• Colgate - Palmolive:
Shower-lotion, tooth-paste, dish-cleaning fluid as well as a bunch of other stuff (2 points)

= 3,5 points...I am not under Sharapova´s spell yet...phewwww... :lol:
:lol: Ok, I'll set a scale: 0 = you don't have it, .5 = you used to have it or someone in your family does, 1 = you have it! So...it's on a scale from 0-10 how Sharapova-ish you are.

Ok my turn!

Tag Heuer:
I don't wear a watch. (0 pt)

Canon:
My dad used to have a Canon camera. (0.5 pt)

Motorola:
I have a Motorola flip phone :) (1 pt)

Prince:
I have a Prince racket, but I use my Babolat more...but I still have a Prince so... (1pt)

Nike:
New Balance all the way!! :bounce: (0 pt)

I-Play:
I play, you play. No really, I've never heard of it :confused: (0 pt)

Speedminton:
I never even knew what this was until Sharapova signed on to endorse it. (0pt)

Honda:
My dad used to have a Honda, and we have an Acura, which is owned by Honda... (1pt)

Pepsi:
I do like Pepsi better than Coke, but then again, I don't really drink soda often... (0.5 pt)

Colgate:
I use Colgate toothpaste! (1pt)

Total = 5 pts. I'm half Sharapova-ish! Whoohoo!

Zippy
May 2nd, 2005, 12:56 AM
I think it's pretty obvious why. It's sad. It's completely wrong. However, it's true. Svetlana is not an attractive woman, at least by conventional standards. It's not even a Lindsay Davenport or a Justine Henin-Hardenne situation, where they don't look attractive on court but look quite nice off it with the right clothes and make-up. I have yet to see a single good picture of Svetlana, even when they butcher the shit out of it.


Lindsay is a beutiful person because from what I've seen, she has wonderful character and a joyess spirit. OK, that said...

WOW!! You think Lindsay "looks attractive" off court? You have be one of the very few (I know there's at least 1, cus she is married) that feels that way. Everyone has their taste and preferances, but WHOA :eek:

I'm sorry hun, but the only place where Lindsay could possible "look attractive" is at a costume party :tape:

CoryAnnAvants#1
May 2nd, 2005, 01:17 AM
Lindsay is a beutiful person because from what I've seen, she has wonderful character and a joyess spirit. OK, that said...

WOW!! You think Lindsay "looks attractive" off court? You have be one of the very few (I know there's at least 1, cus she is married) that feels that way. Everyone has their taste and preferances, but WHOA :eek:

I'm sorry hun, but the only place where Lindsay could possible "look attractive" is at a costume party :tape:

I said with the right clothes and make-up. There are definitely nice pictures of Lindsay floating around, although she doesn't look like that all the time.

Ditto with Henin-Hardenne. There are some really nice photo shoots of her, but again it's the right clothes and make-up. If you see her "off court" doing a press conference, she looks kinda :tape:

Julia1968
May 2nd, 2005, 01:19 AM
Did I say there was anything wrong with Yuri cashing in on Maria? No I did not and even defended her decision to play that exhibition in Hong Kong for the huge apperance fee. I don't have a problem with it.:rolleyes:

Some of you people really read too much into anything.:rolleyes:

These were your exact words. You certainly have selective memory:

only time will tell if sharapova is able to keep her level up doing all these deals. One thing is for sure though, Yuri is going to pimp Maria until she is dry. watch.:lol:

hnwortman
May 2nd, 2005, 01:21 AM
sharapova has a face and smile that colgate would deserve to pay millions of dollars for. I use Colgate and Sharapova can brush her teeth with me if she wants. LOL

Julia1968
May 2nd, 2005, 01:31 AM
Maria's advisors insist that all her endorsements only take a few days a year of actual appearances/photoshoots. Endorsement offers that demand 10-20 days of schmoozing and filming are rejected. Maria allegedly had over 500 endorsement offers after winning Wimbledon, so she and her agents can afford to be choosy. Her pattern recently has been to have a week of fulfilling obligations, followed by a week totally off, in her breaks from Tennis.

Hopefully she will maintain this, and keep the right balance going. It needs a lot of discipline to turn away big money endorsement offers, but in the long run, she needs to keep her off-court work within tight limits.

Thank you for revealing that. During her recent four-week hiatus, she used only week to fulfill her endorsement requirements. We've since seen pictures in this discussion forum of her practicing on red clay.

Maria is serious about tennis. I'm glad she and her management team made tennis a priority. Its another reason she deserves the #1 ranking. It will make the first #1 ranked player since Henin-Hardenne to have won a grand slam singles tournament in the rolling year preceeding their #1 ranking.

Infiniti2001
May 2nd, 2005, 03:11 AM
Maria's advisors insist that all her endorsements only take a few days a year of actual appearances/photoshoots. Endorsement offers that demand 10-20 days of schmoozing and filming are rejected. Maria allegedly had over 500 endorsement offers after winning Wimbledon, so she and her agents can afford to be choosy. Her pattern recently has been to have a week of fulfilling obligations, followed by a week totally off, in her breaks from Tennis.

Hopefully she will maintain this, and keep the right balance going. It needs a lot of discipline to turn away big money endorsement offers, but in the long run, she needs to keep her off-court work within tight limits.

I sent this to a tennis fan friend of mine who is into advertising and marketing and this was her response :tape:


500 endorsment offers? That's purely someone's fantasy. Tiger Woods didn't have "500" serious endorsment offers, neither did LeBron James. An obscure female athlete in an obscure sport certainly didn't. And Frankly, I think it's a complete fabrication that she is so dedicated that she "limits" her involvement- the attempt to contrast her favourably to the "outside interests" of others especially the William sisters is so glaringly transparent. Believe me, Maria is not turning down any big-dollar offers that involve a lot of work and schmoozing. She just isn't that powerful. Even Woods has to meet with sponsors on a regular basis.

10nisfanofruz
May 2nd, 2005, 03:12 AM
With traditional endorsement deals from the likes of Tag Heuer, Canon, Motorola, Prince and Nike, and less traditional deals for a licensed perfume and cell phone video game, Sharapova could earn more than $20 million in 2005, when considering her off-the-court take, appearance fees and prize money.

What a lucky girl! :lol:
She's just 18 yrs old but made that much money. :o

10nisfanofruz
May 2nd, 2005, 03:16 AM
Congratulations!!!!

Daniel
May 2nd, 2005, 03:22 AM
Maria :banana: