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View Full Version : Nogger Black Ice Cream Ad Racist?


harloo
Apr 26th, 2005, 03:48 PM
Oddly Enough - Reutershttp://us.i1.yimg.com/us.yimg.com/i/us/nws/p/reuters120.gif (http://us.rd.yahoo.com/dailynews/reuters/brand/SIG=pd7i95/*http://www.reuters.com) Group Says 'Nogger' Ice-Cream Ad Racist

Fri Apr 15, 8:01 AM ET
http://us.i1.yimg.com/us.yimg.com/i/us/my/addtomyyahoo3.gif (http://us.rd.yahoo.com/dailynews/addtomy/*http://add.my.yahoo.com/content?id=6179&.src=yn&.done=http%3a//news.yahoo.com/news%3ftmpl=story%26u=/nm/20050415/od_nm/odd_sweden_icecream_dc) Oddly Enough - Reuters (http://us.rd.yahoo.com/dailynews/addtomy/*http://add.my.yahoo.com/content?id=6179&.src=yn&.done=http%3a//news.yahoo.com/news%3ftmpl=story%26u=/nm/20050415/od_nm/odd_sweden_icecream_dc)



STOCKHOLM (Reuters) - A Swedish rights group cried foul over advertisements for a liquorice ice-cream, saying the posters for "Nogger Black" were racist.



Not only could the name of the ice-cream bar made by GB Glace cause offence, but the posters, with graffiti-style text, lampooned black culture, the Center Against Racism said.



"The GB Glace company may not be racist, but the ads they use give new life to racist stereotypes," the campaigning group said in a statement.



GB Glace, a part of Anglo-Dutch group Unilever, said it did not believe the ice-cream, or its advertising, was racist. However, it was considering withdrawing another advertising campaign due in May.



"Even if the word 'black' in the logo is inspired by graffiti, we don't see anything wrong with that, nor about alluding to black culture or hip-hop," GB Glace spokeswoman Petronella Warg said.



"We certainly had no intention that the name, 'Nogger', would be associated with any negative word."



A chocolate version of the Nogger ice cream, with a nougat center, has been on sale in Sweden for decades.

SelesFan70
Apr 26th, 2005, 03:58 PM
So much for my idea for "Crocker Vanilla Ice Cream".... :o

kabuki
Apr 26th, 2005, 04:01 PM
:unsure:

Rocketta
Apr 26th, 2005, 07:02 PM
I think I need to see the ad to understand if this is true or not? :(

Black Mamba.
Apr 26th, 2005, 07:13 PM
Come on are you telling me they didn't understand how naming black ice cream Nogger and using grafatti in the advertising is offensive. Just replace the o with an i and we all know what that spells.

alexusjonesfan
Apr 26th, 2005, 07:15 PM
umm I don't think the outrage is over the nogger bit. They already sell regular nogger ice cream and it's caramel coloured...it's the new 'black' addition with graffiti ads that's getting the attention.

SJW
Apr 26th, 2005, 07:16 PM
some people are so damn stupid.

veryborednow
Apr 26th, 2005, 07:26 PM
some people are so damn stupid.
the group or the company?

BritneySpearsIsHot
Apr 26th, 2005, 07:27 PM
Does this mean Nobby's Nuts is sexist or discriminative against Brummies too?

NOT NODDY'S - NOBBY'S!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! :lol:

SJW
Apr 26th, 2005, 07:27 PM
the group or the company?

the company. you would have thought one of them would have said "hey...i dont think adding 'black' on the end is a good idea". smh.

veryborednow
Apr 26th, 2005, 07:31 PM
well, in america maybe, but not sweden. There are plenty of products with the word 'black' in them. It's ice cream.

veryborednow
Apr 26th, 2005, 07:37 PM
Acutally, I take that back. Wouldn't be so bad if it wasn't Nogger, the connotations are too obvious. People were paid to come up with that.

SJW
Apr 26th, 2005, 07:46 PM
Acutally, I take that back. Wouldn't be so bad if it wasn't Nogger, the connotations are too obvious. People were paid to come up with that.

THAT...is my point ;) not the "black" part. adding it on to the end of "nooger".

veryborednow
Apr 26th, 2005, 08:04 PM
I've been working since 9am this morning, i'm feeling a bit slow at the moment ;)

Rtael
Apr 26th, 2005, 08:27 PM
Shut the fuck up. Honestly. The article stated that there has been a Nogger ice cream for decades, so get your head out of your ass and chill out.

SJW
Apr 26th, 2005, 08:40 PM
Shut the fuck up. Honestly. The article stated that there has been a Nogger ice cream for decades, so get your head out of your ass and chill out.

somebody failed comprehension in kindergarten.

Andy Mac
Apr 26th, 2005, 09:48 PM
what a group of numb nuts

CoryAnnAvants#1
Apr 26th, 2005, 10:04 PM
Nogger ice cream-nothing wrong with that
Black nogger ice cream-somewhat ironic if you think about it, but again, no problem...
Black nogger ice cream with the graffiti bit-pushing it wayyyy too far...

Andy Mac
Apr 26th, 2005, 10:07 PM
even without the graffiti..
black ice cream called nogger...
like come on...do the math there!

Wigglytuff
Apr 26th, 2005, 10:14 PM
i need to see the ad to really say anything.

and errr why didnt they just call it chocolate nogger brand ice cream.

Andy Mac
Apr 26th, 2005, 10:15 PM
:lol:

cheesestix
Apr 26th, 2005, 10:18 PM
i need to see the ad to really say anything.

and errr why didnt they just call it chocolate nogger brand ice cream.

Maybe because it's liquorice flavor? :rolleyes:

Wigglytuff
Apr 26th, 2005, 10:32 PM
Maybe because it's liquorice flavor? :rolleyes:


A chocolate version of the Nogger ice cream, with a nougat center, has been on sale in Sweden for decades.

got confused.

still why cant they call it liquorice... i dont see whats the deal with calling any ice cream by color rather than by flavor

Andy Mac
Apr 26th, 2005, 10:35 PM
thats tru..they dont call vanilla white ice cream....or chocolate brown ice cream!

Dana Marcy
Apr 26th, 2005, 11:46 PM
Does Nogger mean anything in Swedish?