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View Full Version : Jessica Simpson, Alicia Keys, P. Diddy, Vanessa Williams reunite for Proactiv


Hot 92 Jamz
Apr 12th, 2005, 11:17 AM
Recording Stars Line Up for New TV Show to Support Proactiv Solution, America's Best-Selling Acne Treatment

- Proactiv Supporters Jessica Simpson, Alicia Keys, Sean 'P. Diddy' Combs, Vanessa Williams and More All Come Together at One Time to Sing Their Praises


PALM DESERT, Calif., April 12 -- Underscoring its continued reign as America's best-selling acne treatment, Proactiv Solution today announced a lineup of the entertainment industry's most talented artists for its ninth national television program. Jessica Simpson, Alicia Keys, Sean "P. Diddy" Combs, Vanessa Williams and a few surprise guests are among the numerous supporters featured in the brand's latest 30-minute show, which serves as a platform for famous faces to share their experiences with acne sufferers of all ages.

Celebrating its tenth anniversary later this year, the life-changing Proactiv remains even more popular and relevant than ever, evidenced by the fact that never before have so many popular recording artists endorsed a skin-care product at one time. These performers have used Proactiv for years, have seen results, and feel so strongly about the product they are compelled to share their stories about how Proactiv -- and its effectiveness -- brought them together.

"Proactiv Solution has both elevated and transcended the category, and though our success has always attracted celebrities, never before has there been a more superior group of recording artists endorsing Proactiv Solution at one time," said Karen Barner, senior vice president of marketing for Proactiv Solution. "Celebrities have access to nearly every brand of skin care, yet choose Proactiv Solution because it simply works, and they are happy to speak out in support of the brand."

Part of the success and growing admiration for the direct response industry can be attributed to Proactiv Solution and the brand's marketing company, Guthy-Renker, one of the world's most respected TV-driven companies that has sales in excess of one billion dollars. The company is known not only for its longevity in this industry, but also for delivering quality products through award-winning shows that feature some of today's biggest stars, such as Proactiv Solution's latest program.

Used by more than seven million people, Proactiv Solution is the culmination of five years of hands-on research by two leading Stanford- trained dermatologists, Dr. Katie Rodan and Dr. Kathy Fields. Proactiv Solution was launched in 1995. It was developed to help alleviate the endless suffering and frustration for millions of people who are faced with this problem. It was designed to not only treat acne, but to help prevent future breakouts. In addition to the three-step system, Proactiv Solution has a complete line of products including concealers, sunscreens and body washes to compliment the core three-step system.

Honored in 2001 for Allure's Editors Choice Award and in 2003 for Allure's Best of Beauty Award-Editors Choice for Best Acne Product, Proactiv Solution remains a respected acne treatment in the beauty industry and beyond. Additionally, the productions have been recognized by the Electronic Retailing Association's ERA Awards for the past five years. In 2003, the Direct Marketing Association Insert Media Council has also honored Guthy-Renker® for its contribution to this medium. Proactiv Solution is distributed by Guthy-Renker and can be purchased by calling (800) 950-4695 or online at http://www.proactiv.com.