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View Full Version : Apprentice 3 fans--did L'Oreal France steal Kirsten's bodywash advert idea? (video)


McAuley
Apr 10th, 2005, 07:38 AM
L'Oreal Lathers Alleged Copycat Commercial Originally Produced on The Apprentice 3 That Got Kristen Kirchner Fired

LOS ANGELES-- On the heels of the controversial "firing" of "Street Smarts" Project Manager Kristen Kirchner on NBC's hit reality series, The Apprentice 3, an alleged copycat of the commercial produced by her losing team is being used by L'Oreal to promote Mennen Sport, their bodywash for men sold in France. According to Kirchner, the characteristics of the thirty second spots are too similar for coincidence, including the storyline of a marathon runner lathering-up with bodywash mid- race and crossing the finish line first and the funky music soundtrack. This is the first time in the show's history that such a bold, unauthorized duplication of an idea originated by the cast has surfaced.

"I cannot help but recognize the flattery of L'Oreal copying our commercial concept; however, it is definitely overshadowed by the irony that Trump fired me in part because he considered our commercial, 'terrible,'" said Kirchner.

As previously announced, to demonstrate her skills, Kirchner is completing production on a personally financed re-shoot of the Dove Moisturizing Bodywash commercial (featuring a brand new concept) that ultimately got her fired. The thirty-second spot continues to be shot on multiple, undisclosed Southern California locations and will be released in early May.

The L'Oreal commercial can be viewed at: http://mennen.sports.fr/
(click on "Haut-Debit")

http://www.KristenKirchner.com

PaulieM
Apr 10th, 2005, 07:53 AM
wow they totally stole that idea. i thought it was one of the guys that came up with the idea though, not kirsten. she was just the pm on that project.

Steam
Apr 10th, 2005, 08:10 AM
She didn't even understand the fucking concept of the commercial and her lack of directing ability led them to have to cut it the way they did. She sucked and I didn't like her. What an annoying bitch.

Dana Marcy
Apr 12th, 2005, 11:45 PM
wow they totally stole that idea. i thought it was one of the guys that came up with the idea though, not kirsten. she was just the pm on that project.

You're right. The idea was the guy with kind of mini version of Elvis's hair. Kirsten didn't understand the concept and messed up the commercial! :(