this is a bit of an old gripe, but i have to get it off my chest...
i've always personally liked nike MUCH better than adidas -- better quality, better design... practically all of my sporting outfits are from nike, and i rarely gave adidas a thought. there's just no comparison.
ever since ana became my fave tennis player in 2006, i have been more forgiving of adidas, and support them a little bit more.
however, the wimbledon fiasco is just UNFORGIVEABLE.
someone at adidas needs to be fired. how could they let the world number one player and current french open champion wear that dress? what the fuck
were they thinking? does anybody in adidas think? is there no one with sense or a brain?
i'm not saying the dress is ugly. it's not. it's okay. but when you are outfitting the world's hottest tennis player, the new number one, the one everyone will be watching at the biggest tennis event of the year, OKAY DOESN'T CUT IT. she has to look more than okay. she has to look stunning. and you know what, making ana look stunning is not difficult at all. it's pretty damn easy.
it's just hard for me to believe that with all the people supervising design, and fittings, and photoshoots, and still that dress can make it all the way to center court. how can nobody in the entire process sense something was not right? how can an entire company let this happen??
this was adidas' turn to shine, their turn to say to the world, "hey look at us, we can compete with nike too! impossible is nothing!!"
they had the number one tennis player, one of the most beautiful woman in sports of all time to work with. it was a given, a freebie, handed to them on a platter, a get rich-and-famous handbook for dummies come to life.
and still they FUCKED UP. i will never have respect for adidas again. like i said, someone needs to be fired. this kind of failure is embarrassing. just embarrassing.
i really hope someone from adidas will see this, and make some improvements. get help now!