adidas Tennis unveils the SS10 adilibria dress with Ana Ivanovic
Herzogenaurach, November 23rd, 2009 - Ana Ivanovic will make a much welcomed comeback to the tennis tour in January 2010 in a fresh new adlibria Tennis look. The 22-year-old Serbian will step on the southern hemisphere courts in a core yellow, dropped waist dress that has been 18 months in the making.
Ana’s feedback was instrumental in the finished design of this fusion piece with the request for a deeper neckline, close body fit, dropped waist and side pleats skirt detail all fulfilled by the adidas Tennis design team.
The former French Open Champion says, “I love the new dress for SS10. The colours are really bright and refreshing and the skirt pleats add a cute feminine touch. It feels very comfortable and I’m looking forward to wearing it in Australia.”
The adilibria dress is accompanied by a separate bra top and boy short in black to match the dress trimming, while Ana will also sport her trademark adidas visor during her day matches.
Ana’s dress in SS10 is made from 100% recycled PES (polyester) and is part of the adidas sustainable Better Place range making it a must-have piece for all eco-friendly tennis players worldwide. ClimaCool® moisture management technology is included in the upper back and neck area to keep Ana’s body at its optimum playing temperature no matter how the sun gets down under.
“It’s great to have outfits that keep you cool throughout your matches especially in Australia where it is really hot. Thanks to the ClimaCool® technology this dress dries fast, and still feels light on your body even if you are in the third set and sweating a lot,” says Ana.
The biggest-selling tennis shoe in the world, the Barricade V, will be Ana’s footwear of choice as the new hardcourt season gets underway, with phantom black and core yellow detailing complementing her adilibria apparel.
The adilibria tennis dress will retail worldwide at a RRP of €60 while the Barricade V is available at a RRP of €130.
For imagery download and further information please visit www.press.adidas.com
adidas Global PR
Tel: +49 9132842651