Re: Maria in Dubai
Maria Kirilenko presents adidas by Stella McCartney ss07 tennis collection
Saturday, 17 February 2007
United Arab Emirates
Press Release Content
Newcomer Maria Kirilenko continues to be the exclusive face of the adidas by Stella McCartney tennis range for 2007. Unveiling pieces of the collection at the Dubai Country Club on Thursday, February 15, the young Russian tennis player teams up with adidas for a second year, and will sport highlight tennis apparel and footwear at all main tournaments, including the upcoming Dubai Tennis Championships 2007.
Having sported pieces of the range for the first time at last year’s Dubai Tennis Championships, Maria will this season wear the lightweight tennis shoe Yashila that is built on a Feather sole unit and comes with an asymmetrical lacing system. Apparel key styles include the tennis vest and the new graceful tennis dress showcasing higher waisted proportions. Going down a much more elegant direction with refined collar executions and pleating details, strong influences also come from men’s tailoring without compromising on femininity and the sport performance angle.
“For me the new adidas by Stella McCartney tennis range represents what women’s tennis should be all about: true performance and elegance. I love the design, colours and the functionality of the products. All the apparel is breathable and comfortable to play in and the Yashila provides me with the cushioning, support and comfort I need on court. I just love the new range and can’t wait for the new season to start,” says Maria Kirilenko.
Colours of the highlighted tennis outfits are picking up on the spring/summer 07 colour palette that redefines once more traditional sports colours through the introduction of the muted delicate seed pearl and white alongside green tones that reflect the general retro inspiration of the range.
“We are thrilled to introduce our newest adidas by Stella McCartney venture to the Middle East,” said Eduard Massier, Business Development and Marketing Director, adidas Emerging Markets. “Following two highly successful years in the region, the new line promises to be another hit, catering exclusively to those who seek performance fused with style.”
The spring/summer 07 collection will be available from the end of February at select adidas retail outlets across the Middle East.
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