Record-breaking year for WTATour.com
Comprehensive overhaul boosts overall traffic by 53 percent and pushes page impressions above 50 million for first time in history; inaugural fantasy tennis league heads list of additional enhancements planned for 2005
ST. PETERSBURG, FL – The redesign of the WTA Tour's Web site produced a 53 percent spike in overall traffic and a record number of page impressions during its first year, increasing the exposure and visibility of women's professional tennis worldwide, the Tour announced today.
The new site (www.wtatour.com
), which features a cleaner look and the latest news and information, showed a 53 percent increase in page impressions this year compared to 2003. At the end of the season, the new site had recorded approximately 53 million page impressions, approximately 19 million more than at the end of last season. It marked the first time ever that the Tour's Web site surpassed the 50-million mark.
The site, which became a more valuable information resource for fans and media, recorded consistent swells in page impressions throughout the season. There were 35 weeks in which the site posted more than a million page impressions compared to just six in 2003. The site's best week was recorded during the season-ending WTA Tour Championships presented by Porsche in mid-November when it generated more than 1.9 million page impressions. The countries that produced the most visitors to the site were the United States, Canada
, France, Great Britain, Australia, Belgium, Japan and Russia, respectively.
The new site, which underwent the most extensive overhaul since 2001, was relaunched at the start of this year and was managed by a newly-created Web team comprised of WTA Tour and ATP personnel. The renovations included expanded player and tournament profiles, easy-to-navigate player performance searches, an enlarged archive, colorful off-court player features and photos, and access to the Tour's weekly publication Notes & Netcords. For the first time ever, the site also features a multi-media component, which allows fans to view streaming video.
"The tremendous success of the new site is a strong indication that fans and media now rely heavily on our Web site as their primary source for the latest news and information about women's professional tennis,'' WTA Tour CEO Larry Scott. “We will continue to enhance and expand the functionality of the Web site in an effort to provide fans, players, tournaments and the media with the latest in new media capabilities."
Several new features are planned for the site in 2005, including the Tour's first-ever fantasy tennis league. Whirlpool WTA Fantasy Tennis, which is set to launch in early 2005, will allow fans worldwide to select a team of players and compete against each other based on points their players accumulate during the year based on their actual performance at Tour events.
The Web site redesign is part of the joint 'One Game' program created late last year by the ATP and WTA Tour to develop synergies between the two organizations for improved operational efficiencies and enhanced services for tournaments, players, the media and key partners. Another element of the One Game program is the second edition of the joint ATP/WTA Tour media guide, entitled the Official Guide to Professional Tennis 2005, which will be released later this month.
Canadians in 2nd place! Amazing!