SFX Represents Russian Players
By Richard Pagliaro
Russian women are rising in the rankings and representation. SFX Sports management and Novocom, a Russian political consulting firm, have formed an alliance to represent Russian teenage tennis players Vera Zvonareva and Anna Bastrikova.
Currently ranked No. 65 on the WTA Tour rankings, the 17-year Zvonareva is a two-time Orange Bowl champion whose strong strokes and intensity make her a player to watch. As a qualifier, Zvonareva reached the French Open fourth round last month before falling to eventual-champion Serena Williams 4-6, 6-0, 6-1. The 16-year-old Bastrikova is ranked 20th in the ITF junior girls rankings.
According to a recent report in the SportsBusiness Journal written by Daniel Kaplan, in the new alliance, SFX will market players outside of Russia, while Novocom's newly-formed sports group will handling marketing inside of Russia. SFX's parent company, Clear Channel, maintains a Moscow office. Any profits made will be split equally between SFX and Novocom.
"Through Clean Channel we are excited about trying to use our resources in Russia and really discover and explore how we could be more effective opening new doors," Ken Meyerson, head of SFX's tennis group, told Kaplan in the SportsBusiness Journal story.
Go gals, Anna B and Vera Z!