Re: Laura Robson: The Silver Medal Years 2012-
I don't know how Nike is seen in continental Europe but I'm sure Adidas is king there. I could totally see Nike focus more on Asia + the English-speaking world.
So I could see Nike spending big to going after one of Adidas' core territories with Laura. Donna speaks UK-English like a native too, so the two of them would be a powerful combination in the UK market. Throw in all the young North-American girls they have now, you have a really good group that's marketable to all English-speaking markets.