IT was the same way at the Championships last fall.
It seems that the 25 MILLION or so folks in the LA basin have difficulty finding new events. In the maze of clogged freeways, and traffic jams that occur out there daily, it must be an adventure to find your way to a different place than you are used to going.
... And it COULD be that the marketing was poor, and also, just maybe the absence of Serena Williams, Jennifer Capriati, Monica Selles, and also the lack of participation by Venus, Justine, and of course Anna. Kim and Lindsay seem to be the ONLY high profile players that were there.
..... But this doesn't explain the meager attendance at all but the finals, which also wasn't anywhere near a sellout, at the Championships last year, when ALL the top players except Lindsay were there! Hope it does better this year!