THE TENNIS CHANNEL REACHES 16 NEW MARKETS ON AUGUST 1
Momentum Builds With Expansion into Minneapolis, Cincinnati, Memphis, Winston-Salem, Knoxville and Baton Rouge, Among Others
LOS ANGELES (July 29, 2003) –- The Tennis Channel, the 24-hour cable network devoted to the comprehensive coverage of tennis and other racquet sports, will be available in 16 new markets on Friday, Aug. 1.
After its successful May 15 launch, The Tennis Channel is rapidly adding market distribution stemming from agreements with Time Warner Cable, Cox Communications and Knology.
Beginning Friday, the network will be distributed on Time Warner Cable in Minneapolis, Minn.; Cincinnati, Ohio; Memphis, Tenn.; Greensboro and Winston-Salem, N.C.; and Waco, Texas. The Tennis Channel also will be carried on Cox Cable in Baton Rouge, La. and Pensacola, Fla. Additionally, it will launch on Knology systems in Knoxville, Tenn.; Huntsville and Montgomery, Ala.; Charleston, S.C.; Augusta, Columbus and West Point Valley, Ga.; and Panama City, Fla.
The Tennis Channel currently is available in markets such as Houston; New York City; Los Angeles; San Diego; Austin, Texas; Portland, Maine; Binghamton and Syracuse, N.Y.; Columbia, S.C.; and Green Bay/Appleton and Milwaukee, Wis., on Time Warner Cable, Cox Communications, RCN or Altrio.
“Response to The Tennis Channel from cable systems and their subscribers has been overwhelming since our May launch,” says The Tennis Channel Chairman and CEO David Meister. “It’s clear the tennis world has been an under-served audience and we’re excited with the momentum we’ve been able to build that allows us to bring the best of tennis programming into more and more households nationwide.”
“The Tennis Channel’s distribution rollout is accelerating,” says The Tennis Channel’s Senior Vice President of Distribution Randy Brown. “This increased support by the cable industry reflects an exciting program schedule, and is very gratifying.”
The 16 new markets will add The Tennis Channel in the midst of its power-packed, seven-week “Summer Title Wave,” which serves unprecedented coverage of 12 events from July 8 through Aug. 23. The program schedule features more hours of televised action for these competitions than ever before, beginning with first-round live coverage of many of the events, including the ATP tour’s Mercedes-Benz Cup (Los Angeles, July 29-Aug. 1) and Legg Mason Tennis Classic (Washington, D.C., Aug. 2-3) and WTA Tour’s JPMorgan Chase Open (Carson, Calif., Aug. 5-7).
The Tennis Channel (www.thetennischannel.com
) is a 24-hour cable television network devoted to tennis and other racquet sports that provides unparalleled coverage of the game, its elite championships and superstar athletes. The network features comprehensive coverage of major tournaments including ATP Tour, WTA Tour, Fed Cup, Davis Cup by BNP Paribas and Hyundai Hopman Cup competition and the European tournaments of the Tennis Masters Series. The network also showcases instruction from the finest teachers, legendary matches, in-depth profiles of the greatest players, analysis and news, the latest on equipment and tennis getaways. The Tennis Channel’s investment group includes media and tennis industry leaders, blue chip Wall Street investors, and tennis greats Pete Sampras and Andre Agassi.