Re: *Vika Azarenka Cheering Thread* - Vikalume 4.
While there can be no doubting her staying power on the court, off it Vika adds to the thrill and glamour of the women’s game, as comfortable in the media spotlight as she is under the arena floodlights. Though at times an opinion splitter, her outspoken and friendly nature is an undoubted draw for sponsors – just ask Nike, Citizen Watches, American Express and her most recent sponsor Red Bull, who named her its first tennis endorser in January.
What’s more, alongside Williams and Maria Sharapova, Azarenka is now one third of a much-hankered for ‘trivalry’ in the women’s game and is thus, unquestionably, among an elite category of female tennis stars whose marketing potential extends worldwide.
...nice words about Vika...