Yes,I agree with you on a fundamental level,but let's broaden our perspective here.You're correct if you're implying that the elite players are the most important,yet there are HUNDREDs of gals who compete in WTA and ITF events,at various skill levels,and it's no good if ONLY the elite act like they give a shit.Just take a look at Vinci,for example,and what a hard-working gal she seems to be.She'll probably never get the ultimate payoff with a singles Slam title...and she'll never get the endorsement deals that prettier gals get...but DAMN she fights to get the most out of her limited God-given talent,even withOUT the promise of a big reward.
And THAT's my point;even if someone lacks the killer instinct of a Ree or Sharapova,she can still be a professional as Vinci and so many other gals are...but I'm seeing a WTA that ENCOURAGES the half-assing that you get from Lisicki and Ana...and I'm quite sure that someone like Bouchard--and maybe other young beauties--has noticed how much the WTA will offer their B.S. propaganda to PRETEND that a shallow ditz is a profound,magnificent human being.You're right that the WTA can't instill that champions' drive that exists only in a rare few,but they can at least make it known that they won't pamper,or even PROMOTE,someone who doesn't give a rat's ass about the quality of the product.I'm biased,of course,though I'd like to think that Caroline doesn't yet belong to the Worst Offenders list...and hopefully she never will
It's not particularly the WTA encouraging half-assing. They are just using the girls they think are best for promo's which tends to be based on looks, whether this is correct is debateable. But it's not like being a promo girl is the doom. Everytime I go on the WTA website for months I am greeted by a Maria Sharapova 40-love campaign. Sharapova is heavily involved in their promo stuff, yet she is still driven. The drive has to come from the player ultimately (I know my posts may sound like I am a Sharapova fan but I am not lol). Ultimately it's down to the player, do you want to be the best possible player you can be, or are you happy to cash in on your looks and fame. I don't actually agree with a lot of WTA's promotional work either, but I'm not sure how much of a factor it is in players downfalls either. If a player is half-assing that is their fault, not the WTA's.
The WTA take a very neutral stance on everything. They literally never mention anything remotely negative in their reports. For one I guess they don't want to upset any of the players. It's slightly different to a team sport whereby you are playing for a team in an organisation. In tennis you are playing under the organisation, so I can see why the WTA want to stay on all the players good sides.