Re: Vika is going to replace Serena,Maria,Na as the richest WTA player
What it boils down to is if a company think people will buy a product because she is endorsing it? She can forget about the US market now, she shut that market down in the semi.
If she was going to get good endorsements, it would have been after her win last year, but they never really happened apart from Citizen who was probably looking for someone with Kim retiring. Some companies seem to like endorsing a tennis player eg. Rolex
Let's talk about her current sponsors. Is Nike happy with her? Nike likes winners but probably felt a line was crossed on Thursday and she was probably told to toe the line in future.