I don't think this is good for anyone. I still think the WTA have made a mistake and are overpricing their product. Some new obscure pay-tv channel doesn't sound convincing. And if their main program is WTA tennis, I just don't think it will interest that much. I don't see people paying just for WTA tennis. On the other hand I think Eurosport is in a bit of trouble. What do they have left? I mean left at all? Three Grand Slams and some cycling classics and that's it?
I just can't see a channel with three of the four biggest tennis tournaments in the world and nothing else? They have to get some exhos or even some challengers or very minor tournaments. The hundreds of hours of tennis is a huge loss. How are they gonna fill it? And let's be realistic. Ski jumping, reruns and wrestling can only cover about 30%. Maybe.
What might be on ES's shopping list ...
- soccer,basketball,volleyball (beach volleyball),handball,boxing,hockey,golf,waterpolo, rugby,cricket, billiards, darts (two Russians in the top 10), various types of bowls
, netball,squash, table tennis,synchronized swimming, rhythmic gymnastics,baseball ...
For the rest of the list, see http://womensportreport.com/