Re: News confirmed: No tennis on Eurosport in 2013 outside the slams
WTA had to act imho. If ES rather shows summer ski-jumping over a WTA-Tour semifinal/final then you have to protect your product. They basically gave the WTA no priority or protection. From handball to motorsports to youth football to snooker to summer ski-jumping. What´s next? Snow long-jumping over the WTA Championships? I won´t miss ES coverage.
Big markets will be fine. ES wont give up the home markets, France and UK easily. And if someone offers even more thats just better. WTA just have to set up demands like "minimum live/taped hours per week" towards those channels.
Also I can imagine if WTA cant sell in every country, ES can buy a 10-15 country pack for reduced fee, and show some WTA only there. Nowadays almost every country has separate ES2.