i think it is a crap and stupid ad. childish yes, it could have been okay if they didn't emphasis the players muscles, it could have attracted more kids which i think was probably their goal. australian sport, tennis soccer and a few others haven't been in great shape in-terms of number youngsters joining up and kids enjoy cartoons and superheros. if it wasn't done to atrract the kids then i'm ebarrassed for not only tennis australia, but the australian open, the players in the ad and australia as a whole.
Go the aussies! stosur!!!
and good luck russians: dementieva, safina, kirilenko, sharapova, kuznetsova, bovina, zvonareva, dushevina.
also good luck to: azarenka, lucic, sprem, vakulenko, vaidisova, safarova, ivanovic, groenefeld, mirza, krajicek, kvitkova, larcher de brito, lisicki.