I'm really surprised about the way Simona is managing her career right now. I would have never expected her to be such a rigorous operator, especially after all the time she spent with Tomai despite her being obviously unlucky with his coaching methods. Her self-confidence is exceeding all limits to make such bolt decisions.
But then again, I somehow like this attitude of taking your career in your own hands. But she as well, should know how the saying goes: If you are playing with fire, you might get burnt.
The problem is that she didn't organized a press conference, she was invited to the launch of a new sport magazine and she said it there, as a "Ah and also this..." She needs a marketing team around her, to promote her image; I don't know anything about her appearances or where she plays, total anonymity. Maybe I wan't a t-shirt that says I support her or her autograph or maybe I wan't to send her fan art but there's this huge hole between her and her fans. Maybe its just me.
I agree with this, although I don't necessarily see this as a problem. In times were tennis fans are used to nearly 24/7 media or at least social network exposure of their favourite player, someone like Simona who is much more concerned about her own privacy despite her relevance in the sports world is nearly an exception.
It's definitely vital for a tennis player to stay in touch with his/her fans, but it shouldn't become a distraction. If she climb up the rankings even further, she will most likely need a PR
team around her, or at least a couple of close persons to take care of all these off-court activities she will have to routinize as all top players do.
Things like that also need to be planned carefully. Not like Irina-Camelia's twitter account that she has basically abandoned since she started to lose the plot over her career. By approaching your fans like that, you will also be forced to take the responsibility and explain why things don't go the way you and everyone else was hoping for. It's tough.