Better promotion with some ads or commercials or something to let people know it's going on. Has there been any advertising anywhere in LA? Definitely lower ticket prices, specials for weekdays, free tickets for groups, or group specials. And lastly, a better web site wouldn't hurt. Basically the main problem is ticket prices IMO. I've never been to a tennis event, but I think the price here is $60+ for somewhat close seats (1 session), and that seems a bit steep for me.