There's this guy I play frequently at my tenis club. From the baseline (rallies) I win about 65% of the points, however, when I return his serve, my shot either goes out; into the net or an easy short ball for him.
Any tips or advice on how I can return effectively, yet consistently?
How does he serve? If you are better from the baseline, wouldn't it be better to stand really far just so you can get the ball in play? I do that against players I can beat from the baseline if they have a good serve, while I try to step in and take them on the rise if I know I have to take initiative right from the first shot.