He help pressure Pepsi into dropping Ludacris from their endorsements because Ludacris lyrics on his albums is inappropriate. Ludacris never cursed in his rap on the Pepsi commercial. Funny thing is that Pepsi went out and got the Osbournes to replace him, and the osbournes cursed up a fucking storm, and O'Reilly said nothing. Russell Simmons spoke up, and started a boycott of Pepsi which I believe wasn't stopped until Pepsi apologized to Luda. Double standard if I ever heard.