Malaysia Calls Brad Pitt TV Ads Insulting - TennisForum.com
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post #1 of 18 (permalink) Old Dec 16th, 2002, 09:05 PM Thread Starter
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Exclamation Malaysia Calls Brad Pitt TV Ads Insulting


Actor Brad Pitt watches from courtside at a Lakers games in Los Angeles, in this May 24, 2002. file photo. Pitt might be much sought after for magazine covers and posters worldwide, but the Malaysian government believes the Hollywood star's appearance in a recent series of car advertisements in this region was ``an insult to Asians.'' Deputy Information Minister Zainuddin Maidin said Monday, Dec. 16, 2002 that advertisements featuring models and personalities who don't look Asian would ``plant a sense of inferiority among Asians,'' the national news agency Bernama reported




Malaysia Calls Brad Pitt Ads Insulting


Dec 16, 2:36 PM (ET)

By The Associated Press

KUALA LUMPUR, Malaysia (AP) - Brad Pitt is sought after for magazine covers and posters worldwide, but the Malaysian government believes the Hollywood star's appearance in a recent series of car advertisements in this region was "an insult to Asians."

Deputy Information Minister Zainuddin Maidin said Monday that ads featuring models and personalities who don't look Asian would "plant a sense of inferiority among Asians," the national news agency Bernama reported.

"Why must we use their faces in our advertisements?" Zainuddin was quoted as saying. "Aren't our own people handsome enough?"

Zainuddin said the government recently pulled the plug on advertisements for Toyota Altis cars featuring Pitt. The campaign ran for at least several weeks in mid-2002 in newspapers and on television in Malaysia and many other Asian countries.

"We canceled the ads because they were considered an insult to Asians," he said.
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post #2 of 18 (permalink) Old Dec 16th, 2002, 11:19 PM Thread Starter
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Well...one tends to buy things advertized by people that look like you. I understand them.
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post #3 of 18 (permalink) Old Dec 16th, 2002, 11:51 PM
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Well, the actors do sell the products and that's all the companies care about.

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post #4 of 18 (permalink) Old Dec 17th, 2002, 08:21 AM Thread Starter
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Brad Pitt: Just not Malaysian enough


Malaysia bans 'humiliating' Brad Pitt ad
Tuesday, December 17, 2002 Posted: 12:50 PM HKT (0450 GMT)


KUALA LUMPUR, Malaysia -- Malaysian officials have banned a car advert featuring Hollywood heartthrob Brad Pitt, saying the promotion could be humiliating to Asian looks.

According to the official Bernama new agency, the move comes as part of a broader effort by the government to reduce the number of non-Malaysian faces used in local advertising.

In comments directed at the country's advertising agency, Malaysian Deputy Information Minister Zainuddin Maidin said the widespread use of Western faces in advertisements could create an inferiority complex among Asians.

"Why do we need to use their faces in our advertisements? Are our own people not handsome?" Bernama quoted him as saying.

Commenting on the Pitt advertisement he said: "We barred the advertisement as it appeared as a humiliation against Asians."

Hollywood actors and other Western stars frequently appear in advertising across Asia, where they can earn millions of dollars simply by associating their face with a particular brand.
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post #5 of 18 (permalink) Old Dec 17th, 2002, 09:27 AM
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on another note, what's up with Brad's facial hair? I think he looks silly
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post #6 of 18 (permalink) Old Dec 17th, 2002, 11:49 AM
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Someone needs to tell this guy he has to shave!

2000-2007: My "Kim years". My best years as a tennis fan. A few bitter losses but a lot of great matches and great wins. Thank you, Kim Clijsters!
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post #7 of 18 (permalink) Old Dec 17th, 2002, 03:18 PM
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I've never heard of this in the local papers
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post #8 of 18 (permalink) Old Dec 17th, 2002, 06:28 PM Thread Starter
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I'm sure that there are some hearthrobs who are from Malaysia or who are asians that could've been used instead of Brad Pitt.
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post #9 of 18 (permalink) Old Dec 17th, 2002, 07:20 PM
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That pic of Brad is an old one. Its from when he attended lakers game in may 2002. He shaved his beard before the emmy awards. He had been growing it for a movie called 'The fountain' which was to be shot in Australia in Jan '03. But he changed his mind and dropped out of the movie just weeks before the Emmys. He'd been sporting a goatee until this week when he showed up at the premier of 'About Schmidt' on Dec 12 without it.

Here are some pics from the emmys Sept 2002....




Brad at the premier of 'About Schmidt' Dec12, 2002


He's growing his hair for a movie called 'Troy' in which he plays Achilles. Shooting starts in March 2003. Can't believe he turns 39 tomorrow! He looks good!

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post #10 of 18 (permalink) Old Dec 18th, 2002, 12:43 AM Thread Starter
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THnaks for the pics. They are very nice of Brad.
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post #11 of 18 (permalink) Old Dec 18th, 2002, 01:18 AM
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You're welcome!

Its Dec 18 already!

HAPPY BIRTHDAY BRAD!!!

Since you'd said on Oprah the best gift to receive and give is LOVE, I wish you just that! Have fun with Jen! I'm sure you will!


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post #12 of 18 (permalink) Old Dec 18th, 2002, 03:33 AM Thread Starter
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Pitt Too Pretty for Malaysia?

by Josh Grossberg
Dec 17, 2002, 10:30 AM PT

Apparently, Brad Pitt's looks can kill...an ad campaign.

Hollywood's handsomest hunk has unexpectedly become the focus of controversy in the Southeast Asian nation of Malaysia after the government banned car advertisements featuring Pitt--all because he was just too darn pretty.

Certain xenophobic Malaysian officials have assembled their own fight club and gone on the offensive against print and television spots, in which the actor touts Toyota's Altis line of automobiles, forcing the ads off the air.

The reason?

"We cancelled the ads because they were considered an insult to Asians," Deputy Information Minister Zainuddin Maidin was quoted telling Bernama, the country's national news agency.

Maidin went so far as to say that promotions featuring western celebrities and models "plant a sense of inferiority among Asians."

"Why must we use their faces in our advertisements?" he asked. "Aren't our own people handsome enough?"

As a result, government bureaucrats decided to ax Toyota's campaign, which had been running for several weeks last summer in Malaysia and other Asian territories.

The actor had previously proven too sexy for Taiwan, as throngs of schoolgirls there kept swiping posters of Pitt's Toyota ads.

Pitt's camp did not return phone calls seeking comment.

Don't expect to see Pitt's Toyota ads on your television anytime soon. Like many Hollywood A-listers, Pitt shuns commercial work Stateside but will do an occasional spot for the Asian market, where big-name talent can command millions of dollars to endorse everything from beer to perfume without ever being accused of selling out back in North America.

For instance, Harrison Ford has sipped Kirin in commercials, Leonardo DiCaprio was purportedly paid $4 million to endorse cars and blue jeans, Ringo Starr promotes a brand of apple juice in Japan ("Ringo" in Japanese means "apple"), Anthony Hopkins hypes Honda's Avancier cars and Quentin Tarantino plugs Perfect TV. (The Website www.Japander.com has many similar examples.)

When not stirring international controversy, making car ads or simply looking good, Pitt has a day job to keep him busy.

The actor has a cameo in George Clooney's directorial debut, Confessions of a Dangerous Mind, due out in limited release December 27. He also will voice the title role in DreamWorks' animated feature Sinbad the Sailor, coming out next May. And he's slated to star as Achilles in Wolfgang Petersen's big-budget epic Troy, set to begin shooting in April.
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post #13 of 18 (permalink) Old Dec 18th, 2002, 04:52 AM
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you know, if they only want Asian people in their ads and on their television, maybe America should pull all Asians off their tv programs and commercials. God, people make such a big deal about promoting diversity on TV in America, but does it occur to anybody that Malaysia and others should do the same? So what if brad Pitt is in a car ad? How is that insulting and humiliating? I'm not insulted and humiliated when Michael Jordan does a jockey ad. i don't know. I think this is very stupid.
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post #14 of 18 (permalink) Old Dec 18th, 2002, 07:28 AM
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I guess I can see where they are coming from, but it's a bit strange. Surely people in Malaysia are able to cope with a few commercials featuring white Hollywood actors without needing to seek therapy?
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post #15 of 18 (permalink) Old Dec 18th, 2002, 09:59 AM
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IMO, Minister Zainuddin Maidin is an insult to the entire mankind....what an insecured animaux.

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