Re: One Direction Make No 1 in America
The Sydney Morning Herald report:Quote:Overactive hormones and cunning marketers direct teen frenzy over boy band
There is something in the air in Sydney. A strange brew of hormones and frenzied excitement, with a backing track of high pitched squeals and pubescent male crooning.
British-Irish boy band One Direction are in town, and we are caught in the frenzy.
Niall Horan, Zayn Malik, Liam Payne, Harry Styles and Louis Tomlinson, who are on a sold-out tour of Australia, are all loved equally.
The passionate love and dedication that many teenagers feel for the teen pop sensation are a result of overactive hormones and a drive for identity, combined with cunning marketing that uses new and old media to create a frenzy, experts say.
imberley O'Brien, the principal child psychologist at Sydney's Quirky Kid Clinic, said finding an identity outside family and school is particularly important for teenagers.
“It's the first time they can be independent and be part of something that they can develop a sense of attachment to,” she said.
And the heightened connection and emotional responses some feel are more likely in teenage years, when mood swings are the norm.