If you’ve ever missed the look and feel of a ‘real’ book when reading on your Kindle get your thumbs into this, a revolutionary new miniature printed-page book is set to launch in the UK.
Hodder, owned by the French company Hachette is bringing the flipback to Britain’s bookshops.
In an attempt to increase sales of paper books the publisher has resorted to getting inspiration from the Bible.
And it didn’t involve a prayer to the Gods to make it happen.
The flipback comprises of pages and not bytes that will feature printed words on wafer-thin paper, traditionally used when printing Bibles.
It is set to cause a publishing revolution and begin a new battle with e-books by reverting back to the traditional paperback publishing model and playing on reader’s nostalgia.
The flipback is the size of an old cassette tape but thicker to accommodate numerous pages.
Text runs parallel to the spine and readers will have to go against their natural urge to turn pages to the left and instead, move the pages upwards, hence the name flipback.
The release is the most radical amendment to paperback printing since Penguin first brought the paperback to the mass-market in 1935.
The concept was created in the Netherlands where a million copies have been sold in two years and versions have also been launched in France and Spain.
Hodder will release 12 of its best-selling titles in the flipback format, including David Mitchell's Cloud Atlas, Stephen King's Misery and Charles Frazier’s Cold Mountain.
They aim to launch another 25 titles on flipback by Christmas to capitalise on the gifting market.
The thinking behind the invention was that it would be easily portable while possessing the aesthetics of a normal book.
It offers the convenience of a small book combined with the pleasure of the printed word and turning of a page.
Kate Parkin who is responsible for the flipback at Hodder came across the new book by accident at a dinner party in France.
She told The Times, ‘I tripped over the handbag of a fellow guest and this thing fell out.
‘The guest was Dutch, and she said she read all her books in that format.
‘She was so excited about it that I got hold of the Dutch company that do them and got them to send me some copies.’
The creation came about via a Bible printer who can invent new types of books because it uses non-standard presses to create scripture books.
Heralded as The Other Hand, the flipback is so small it can fit in one hand leaving your other hand free.
Despite costing £2 more than paperbacks, Hodder hope to sell 300,000 copies of the new flipback with the aim of competing against e-books and platforms such as the Kindle.