Yes, Selling himeslf...exactly!! No one does it better
As i stated before, i dont think he's crappy. I prefer character actors. I dont judge a film only by the amount of money it makes at the box office. I prefer intelligent movies from time to time
And most intelligent ones dont make money. Its bollywood after all
who else would believe Rab de bana di jodi , in which a woman who cant distinguish between 2 men who look exactly alike
Indian audiences have caught on...the global ones are yet to figure him out
For eg: Khosla ka ghosla made a fraction of what a SRK starrer would make, but i'd take it over a MNIK anyday.
About DDLJ yes, it started the trend of movies directed towards the NRI'S.
Isnt Akshay Kumar among the favs of the NRI's?. I saw some show where the audience consisitng of mostly NRI's fibrillating in ecstasy.