British chat show host Michael Parkinson has slammed late reality TV star Jade Goody as "all that's paltry and wretched about Britain".
Goody found fame after appearing on the British edition of Big Brother in 2002.
She died last month of cervical cancer aged 27, milking the media spotlight until the last in deals with broadcasters and publications to make money for her two sons.
"Jade Goody has her own place in the history of television and, while it's significant, it's nothing to be proud of," Parkinson wrote in the Radio Times weekly magazine.
"Her death is as sad as the death of any young person, but it's not the passing of a martyr or a saint or - God help us - Princess Di ," he wrote.
He added: "When we clear the media smokescreen from around her death, what we're left with is a woman who came to represent all that's paltry and wretched about Britain today."
Goody's example has been hailed by cancer charities as well as British Prime Minister Gordon Brown for prompting a surge in the increase of young women taking tests for cervical cancer.
She released an autobiography, a perfume and an exercise video, and saw her notoriety go global when she subjected Bollywood actress Shilpa Shetty to racist bullying on Celebrity Big Brother in 2007.