A Whopper of a Cologne
By Yahoo! Buzz
Flickr photo: Helga's Lobster Stew
Ladies, there was a reason you waited until the week before the holidays to shop for your man. The perfect gift has arrived in the form of eau de Burger King.
Yes, a body spray from Burger King, called Flame
. This is not some gimmick to incite PETA members into a frothing frenzy. It is, however, a Whopper of a holiday item, something not seen the since the kung fu hamster, the kind of uplifting news tidbit that perks up reporters and bloggers who would otherwise have to write about a lousy economy and green wrapping ideas from found objects.
Bemused searchers have fired up queries for "burger king cologne
" (+284%), "burger king flame
" and "flame cologne
" — and yes, 58 percent of those intrigued are males. The allure has captivated the attention of people across the pond: The Guardian dutifully quoted the company line that Flame by BK is "the scent of seduction with a hint of flame-broiled meat." For a whopping $3.99, the spray can be purchased in New York City at Ricky's or online through Burger King's cheeky site, FireMeetsDesire
Not only did the cologne concept not get the marketing guy canned, but apparently BK has fully embraced the kitsch horror of it all. Visit the site, and a Barry White-like voice cajoles one to "Come on, baby, give it a spray." Clicking on the "spray" brings up various disturbing images, including one of the Burger King king, seemingly naked except for a strategically placed blanket and lying atop a faux bear rug before a flaming fireplace.
Warning: Satire does have its limits. It's difficult to discern what's less appetizing: the King patting and rubbing the faux fur suggestively, or his frozen mask that makes him look like a movie slasher villain on the prowl.
So far, the fast-food chain hasn't made any moves to station perky perfume ladies at the door, spritzing customers with atomizers. The real question remains: Will men find they can have it their way when they don the body spray, or will it backfire by only attracting other men and slavering dogs? (Unless, of course, that is the intention.)
The proof of course lies in the proboscis. One Ricky's manager claims the odor is reminiscent of "Axe body spray, TAG and this YSL cologne I have." (But then again, the guy has to unload the stuff.) The Boston Herald assaulted willing natives, and elicited comments like "nice," "too heavy," and "smells like cinnamon...I'd buy it for my brother." In one investigative CNN report, one sniffer compared the scent to gasoline.
The limited signature edition has already received the buzz it didn't deserve (we plead guilty). And yes, the question on everyone's minds: Is there a french fry body wash to go with that? No, you may have to wait for Valentine's Day for that one. In the meantime, you're just going to go back to dabbing a fry behind each ear.