Bode Miller and Olympic hype
Bode Miller has been the face of NBC and Nike's Olympics campaign based on the fact that he was the champion of the ski season last winter and he had the potential to win 5 gold medals here. Plus, he had the "bad boy" personality that is great for marketing.
Well, he placed 5th on the downhill and was DQ from the combined event. He also went into games controversially after the 60 minutes interview where he alluded to skiing while hung over. Plus, he did nothing in the ski season, which some people say was a result of him caring more about partying than training.
Now NBC and Nike are scared he will be the "Andy Mojo" of the Olympics. Ratings are already down due to stars not living up to the hype (ie Michelle Kwan, Apollo, US ski team overall, etc) with only Shaun White living up to the expectations.
My own opinion is that like the theme of the movie "Match Point" luck plays a very big factor in these competitions. You work hard and then, like Bode and Raiche, ski between gates while going so fast, or you win gold because a more talented athlete goes down (ie Ligetey in the combined).
It's all a game--if you don't talk with the media, then you're branded as sullen or negative and may lose getting the spotlight on your sport. However, if you do play the media game, then if you don't perform to expectations you become a joke.
So, any thoughts as we finish out the first week of the Olympics?
BARBIEis coming for your towel, too.