Join Date: Sep 2004
"MARTHA" Stewarts Daytime Show a Hit..TYRA FLOPS!
Martha Stewart came back from her five-month stay in prison with a bang, beating last year's time period numbers by a gaudy 41% with the Monday premiere of the syndicated "Martha."
The other high-profile syndicated talkshow debut, Warner Bros. Domestic TV's "The Tyra Banks Show," averaged a more modest 1.3 rating, which was 24% lower than the lead-in rating and 13% below last year's September timeslot average. These numbers are based on overnight ratings from the 56 markets metered by Nielsen Media Research.
A third firstrun-syndication premiere, 20th TV's half-hour court show "Judge Alex," averaged a 1.7 household rating, which was a 13% improvement over the 1.5 rating delivered in the time period in September 2004. But "Judge Alex" was off by 6% from its lead-in average of 1.8.
For "Martha," distributed by NBC Universal Domestic TV, the 2.4 rating it chalked up was 4% higher than the show's average lead-in. NBC U's competitors pointed out, however, that 17 of the 53 markets feeding data on "Martha""Martha" were stuck with the failed "Jane Pauley Show" in the time period a year ago, a program that got off to a flying stop.
NBC U said that "Martha" put together the best opening day for a new show since "Dr. Phil" broke out of the starting gate in September 2002.