Andy's Mojo - TennisForum.com

 
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post #1 of 14 (permalink) Old Aug 30th, 2005, 11:54 PM Thread Starter
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Andy's Mojo

I'm sure you guys have seen the American Express commercial where Andy Roddick's "mojo" goes on a spree throughout NYC. What are your thoughts on his "mojo?" He looks kind of fruity to me...

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post #2 of 14 (permalink) Old Aug 31st, 2005, 12:01 AM
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I stole Andy's mojo in his QF loss at Indy. I was jaded and bitter and disappointed by some stuff, so I stole it.
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post #3 of 14 (permalink) Old Aug 31st, 2005, 12:06 AM
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Very very fruity, but amusing.
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post #4 of 14 (permalink) Old Aug 31st, 2005, 01:06 AM Thread Starter
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Quote:
Originally Posted by CC
Very very fruity, but amusing.
That was my first thought too.

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post #5 of 14 (permalink) Old Aug 31st, 2005, 03:27 AM
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Well his Mojo really was gone tonight

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post #6 of 14 (permalink) Old Aug 31st, 2005, 03:27 AM
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I guess his mojo never came back
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post #7 of 14 (permalink) Old Aug 31st, 2005, 03:28 AM
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lol @ his mojo sitting with Mardy FIsh in the stands. (btw, how hot did Mardy look? )
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post #8 of 14 (permalink) Old Aug 31st, 2005, 03:35 AM
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Quote:
Originally Posted by Athenaeum
lol @ his mojo sitting with Mardy FIsh in the stands. (btw, how hot did Mardy look? )
It's amazing what a haircut and some cardio can do.
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post #9 of 14 (permalink) Old Aug 31st, 2005, 02:43 PM Thread Starter
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Quote:
Originally Posted by Mrs. Peel
I guess his mojo never came back
I thought the same thing. I can see the headline for today's paper: "Andy lost his 'mojo,' and the first round of US Open."

Serena Williams
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post #10 of 14 (permalink) Old Aug 31st, 2005, 03:12 PM
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I bet Pat McEnroe knows where Andy's mojo is.

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post #11 of 14 (permalink) Old Aug 31st, 2005, 03:16 PM
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I think they're cute and original. Of course, what do they get for coming up with such good ads--Andy is a first-round casualty.

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post #12 of 14 (permalink) Old Aug 31st, 2005, 04:02 PM
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i thought the commercials sucked, and i agree that andy's mojo was very fruity. the commercial sure got funnier after his loss last night. he really just needs to stop making amex ads, they seem to jinx him.
--------------------------------------------------------------------------------

AmEx ad campaign was built around Roddick

By Darren Rovell
ESPN.com

American Express, please meet Gilles Muller.

The native of Luxembourg, ranked No. 68 in the world, just derailed your multi-million dollar U.S. Open advertising campaign with a straight-set victory over your endorser Andy Roddick.

The credit card company, a sponsor of the tournament, thought it had a safe bet in Roddick, who has reached the tournament's quarterfinals for the last four years.

Now that Roddick has lost, it will be interesting to see how the sponsor recovers. One American Express official said Tuesday night that it was too early too tell what would happen. An executive with PMK/HBH public relations, the company that is running the campaign, could not immediately be reached for comment.

This year's campaign was entitled, "Have you seen Andy's Mojo?"

In the spot, Roddick goes to sleep only to have his Mojo emerge out of his body and take his American Express card. His "Mojo" parties while Roddick tosses and turns in his bed. The advertisement then continues to the next day as Roddick hits balls into the net while playing with fellow American Mardy Fish.

"Mardy, do you ever feel like you are missing something?" Roddick asks him.

After Fish says no, a voiceover questions, "Will Andy get his Mojo back?"

American Express had the actor who played Andy's Mojo in the spots at the U.S. Open on Tuesday night. Nick Kroll, the 27-year-old who lives in the Union Square area of New York City, said he spent the night doing "random acts of mojo," including paying for food and buying fans drinks at the bar.

During the match, Kroll sat in a courtside box wearing a green American Express shirt and the cowboy hat that he wears in the commercial.

Kroll said he didn't know schedule beyond Tuesday night, though he had plans to do some radio interviews.

Maybe those radio stations should book Gilles Muller instead.



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Last edited by PaulieM; Aug 31st, 2005 at 04:17 PM.
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post #13 of 14 (permalink) Old Aug 31st, 2005, 05:51 PM
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I don't think he tried hard enough to win. Gilles was playing well but Andy looked unenergetic from about 5-3 in the first set.
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post #14 of 14 (permalink) Old Aug 31st, 2005, 06:00 PM
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well I for one am kind of glad he lost. Now we won't have to watch 7 reruns of his matches when there's a weather delay. Of course Andre is still in ...

Blowing out someone else's candle does not make yours shine brighter.
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