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post #1 of 6 (permalink) Old Apr 5th, 2005, 12:26 PM Thread Starter
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Arrow BET develops "The Apprentice"-type show starring Damon Dash

BET Putting Original Series on Schedule

By Andrew Wallenstein

LOS ANGELES (Hollywood Reporter) - BET is developing a slate of original series for the first time in the 25-year history of the cable channel.

The Viacom-owned network, once known as Black Entertainment Television, is preparing to introduce a new primetime series each quarter beginning this month. Upcoming projects include a hip-hop-flavored version of "The Apprentice" with mogul-in-the-making Damon Dash in the Donald Trump role. Development also is under way to create a companion for BET's afternoon powerhouse "106th & Park" series and a weekday late-night talk show.

But the new infusion of originals might create some casualties as well, with BET considering canceling its 11 p.m. newscast, "BET Nightly News." The network has been criticized in recent years for curtailing its news programming.

Overseeing the expansion is Stephen Hill, who has been promoted to executive vp entertainment and music programming, and Robyn Lattaker-Johnson, vp programming development since coming over from a similar post at Sci Fi Channel two months ago.

"We realized if we're going to make our mark, it's in original programming," Hill said. "We know its ambitious, but it's a long time coming."

Hill and Lattaker-Johnson are ushering in changes despite the cloud of uncertainty hovering over the management at BET, which is available in nearly 80 million homes. The network's founder, Robert Johnson, has hinted that he intends to step down when his contract expires in December, five years after selling the company to Viacom for $3 billion.

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BET traditionally developed and produced internally what little series programming it generated, but the network now has set up a formal development unit that has been busy taking pitches. "Now the doors are wide open," Lattaker-Johnson said.

BET declined to specify the increase in its programming budget for 2005-06, but Kagan Media estimates BET will spend $83 million this year, up from $66 million in 2004.

First up is the April 21 launch of "Blowin' Up!: Fatty Koo," a joint production with Sony Music that follows the grooming of a new band signed to the label.

Unscripted programming will remain the focus through the fourth quarter, when BET unveils "Ultimate Hustler," which tests the business acumen of contestants guided by the flamboyant Dash, CEO of Rock-A-Fella Records and a film producer whose titles include "The Woodsman." Rather than say "You're fired," Dash will snatch the Roc-A-Fella gold chain off the neck of losing contestants.

"Hustler" will be preceded by "Remixed," a makeover show in which guest stylists and life coaches aim to make people beautiful inside and outside.

Although BET hopes to follow in the footsteps of Bravo, creating signature programming like its "Queer Eye for the Straight Guy," that's where the comparison ends, according to Lattaker-Johnson.

"I'm not here to take proven formulas and put brown faces in them," she said. "I'm not going to do the black 'Bachelor.' If we do a dating show, it's not going to be derivative."
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post #2 of 6 (permalink) Old Apr 5th, 2005, 01:34 PM
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why god why?!!!

in the words of "the boondocks"
BET is neither black, nor entertaining, nor is it really television.

"racism is dead, it died when MLK walked on a bridge and freed the slaves. Now we have a socialist Kenyan president who is not an American and if anyone mentions race they are a reverse racist (while racism is dead, reverse racism is alive and well.) #whattheyteachyouatfox"
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post #3 of 6 (permalink) Old Apr 5th, 2005, 01:41 PM
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Quote:
Rather than say "You're fired," Dash will snatch the Roc-A-Fella gold chain off the neck of losing contestants.
Way to keep it violent and low-class! BET is keepin' it real and holdin' us back down in da '05!

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post #4 of 6 (permalink) Old Apr 5th, 2005, 01:59 PM Thread Starter
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Originally Posted by Jigglypuff
why god why?!!!

in the words of "the boondocks"
BET is neither black, nor entertaining, nor is it really television.
The same can be said of MTV. You’d think that an influential cable network that has a generation named after it would come up with programming on the level of HBO but the best they can come up with is the likes of “The Inferno” and “Jackass”.
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post #5 of 6 (permalink) Old Apr 5th, 2005, 02:02 PM
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Damon...
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post #6 of 6 (permalink) Old Apr 5th, 2005, 04:48 PM
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Originally Posted by Hot 92 Jamz
The same can be said of MTV. You’d think that an influential cable network that has a generation named after it would come up with programming on the level of HBO but the best they can come up with is the likes of “The Inferno” and “Jackass”.
very true... but at least "punk'ed" is funny. i mean there is something priceless about seeing justin timberlake revealed for the punk ass fool that he is. and what about watching usher trying to figure out why his brother would steal womens draws? come on!!!

That being said BET and MTV are evil.

"racism is dead, it died when MLK walked on a bridge and freed the slaves. Now we have a socialist Kenyan president who is not an American and if anyone mentions race they are a reverse racist (while racism is dead, reverse racism is alive and well.) #whattheyteachyouatfox"
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