Apple, Ikea, Al Jazeera among top global brands - TennisForum.com
 
LinkBack Thread Tools
post #1 of 3 (permalink) Old Jan 31st, 2005, 01:15 AM Thread Starter
Senior Member
 
Join Date: Sep 2001
Posts: 24,250
                     
Apple, Ikea, Al Jazeera among top global brands

1. iPod/Apple
2. Google
3. Ikea
4. Starbucks
5. Al-Jazeera

http://www.msnbc.msn.com/id/6887075/

Apple, Ikea, Al Jazeera among top global brands
Poll of branding professionals drops Coca-Cola out of top 5

LONDON - Arabic media channel Al Jazeera has been voted the world’s fifth-most influential brand in a poll of branding professionals that gave the top slot to the iPod and its manufacturer, computer icon Apple.

In the survey of almost 2,000 ad executives, brand managers and academics by online magazine Brandchannel, Apple ousted search engine Google from last year’s top spot, but the surprise to many will be Al Jazeera’s entry into the top five.
“With all the news from Iraq and Afghanistan and the ’war on terror,’ a lot of people are really tuned into the news, and the major news sources have a western bias,” Brandchannel Editor Robin Rusch said.

“I think people are tuning in to Al Jazeera and looking at its Web site because it does offer another viewpoint. For the global community, it’s one of the few points of access we have to news from the region with a different perspective.”

The annual survey asks respondents to rate the impact of a particular brand on people’s lives, and does not attempt to quantify its financial value. (italics mine)

Coke nowhere in top 5
Coca-Cola, the U.S. soft drinks behemoth that regularly tops polls of brand equity value, is nowhere to be found in this year’s global or regional top five lists.

Rusch recognizes the professional nature of the magazine’s sample can affect the results of the survey, but nonetheless the Al Jazeera brand now ranks in terms of impact alongside giants such as Nokia and Starbucks.

Apple, whose iPod has replaced Sony’s Walkman as the personal media player to be seen with, topped both the global and North American rankings in the poll, displacing Google despite the splash caused by the search engine’s $1.7 billion auction-style initial public offering last year.

Apple, which launched the iPod three years ago, has sold 10 million of them, but the fact that almost half of these were moved in the final quarter of 2004 suggests an avalanche in demand.

“Apple’s just done an extraordinary job with innovation, technology and design. The iPod is what has put Apple in the lead this year,” Rusch said.

“Sony has had less luck tying together its products as a lifestyle. From a branding perspective, they haven’t caught up with Apple’s design and ability to capture the imagination.”

Ikea places third
Swedish furniture chain Ikea, whose global network now extends to 35 countries, takes third place in the global ranking, while ubiquitous coffee chain Starbucks just edges Al Jazeera in the brand-impact stakes.

Ikea’s high ranking reflects its gradual global expansion — people who have in the past only been able to read about the flat-pack furnisher can now experience the joy of cheap home-assembled wardrobes for themselves.

An interesting entry into the Asia-Pacific regional list is Australian guidebook publisher Lonely Planet, which comes in at No. 5. But Rusch said it could have a trying time this year as it scrambles to rewrite the Asian regional and country guides on which it built its reputation.

Proud to be an American
Not blind. Not uninformed. We are party to atrocities. But the response of the world after 9/11 is worth noting. Even our most dire enemies offered aid. We should all be so lucky.
Volcana is offline  
Sponsored Links
Advertisement
 
post #2 of 3 (permalink) Old Jan 31st, 2005, 01:33 AM
Senior Member
 
Scotso's Avatar
 
Join Date: Oct 2001
Location: Baltimore, MD
Posts: 47,046
                     
Goooooooogle


Le Poussin! Faithfully ignoring the haters since 1995.

Le Poulailler de Poussin! (Simontarded.)

Ron Paul for President 2012!
Scotso is offline  
post #3 of 3 (permalink) Old Jan 31st, 2005, 07:45 AM Thread Starter
Senior Member
 
Join Date: Sep 2001
Posts: 24,250
                     
Says a lot about the penetration of computers into people's lives that Apple and Google are 1, 2.

Proud to be an American
Not blind. Not uninformed. We are party to atrocities. But the response of the world after 9/11 is worth noting. Even our most dire enemies offered aid. We should all be so lucky.
Volcana is offline  
Reply

Quick Reply
Message:
Options

Register Now



In order to be able to post messages on the TennisForum.com forums, you must first register.
Please enter your desired user name, your email address and other required details in the form below.

User Name:
Password
Please enter a password for your user account. Note that passwords are case-sensitive.

Password:


Confirm Password:
Email Address
Please enter a valid email address for yourself.

Email Address:
OR

Log-in









Image Verification
Please enter the six letters or digits that appear in the image opposite.

Registration Image

Thread Tools
Show Printable Version Show Printable Version
Email this Page Email this Page



Posting Rules  
You may not post new threads
You may post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are On
Pingbacks are On
Refbacks are On

 
For the best viewing experience please update your browser to Google Chrome