David Beckham for the first time will be seen as an animated character with Scooby-Doo in Adidas's latest TV commercial.
The 60 seconder produced by Cartoon Network, is voiced by David Beckham himself and will debut on cable and satellite channels across Europe on October 1st.
The new commercial follows a classic high-action Scooby-Doo situation where the gang of meddling kids unmask a mystery ghoul to reveal a surprising twist. "I liked the idea that I would feature in a legendary cartoon that my kids watch," said David Beckham. "Scooby-Doo has a massive following around the world and it was cool just to be part of the latest adidas spot." "We launched our "Impossible is Nothing" campaign this year with some of the greatest athletes of all time. Working with Scooby adds a great element of fun to our campaign, while maintaining the highest level of sport with David Beckham. The fact of David meets Scooby-Doo in itself was an impossible scenario," commented Uli Becker, adidas Head of Global Brand Communications.