Who are you marketing to?
Are you trying to sell more tickets, get more TV viewership, or get more people playing? Are you marketing to pre-teens, teenagers or adults? Males or females?
To capture the 'Kournikova'-market, best hope Zvonareva or Sharapova is the real deal. They may have been jerking off in the stands, but those people bought tickets. There's no point in ignoring that market.
Venus and Serena's outside interests become free WTA marketing, handled properly. Every TV part Serena gets is free pub for the WTA.
Kim could do well in the 'role model' market, but she's so close in age to Serena and Serena's turning out to have star power.
I dunno. It's a moot point. Serena's a star on a level no one else is on in the WTA right now. She IS the face of the tour, like it or not.
Proud to be an American
Not blind. Not uninformed. We are party to atrocities. But the response of the world after 9/11 is worth noting. Even our most dire enemies offered aid. We should all be so lucky.