Jen designs apron for charity
Celebrities Design One-of-a-Kind Aprons for the Bertolli(R) 'Aprons With Attitude' Charity Auction
Tuesday October 7, 5:08 am ET
Proceeds from Auction to Benefit the Starlight Children's Foundation
ENGLEWOOD CLIFFS, N.J., Oct. 7 /PRNewswire/ -- What do the phrase "think big," the New York City skyline and buttons shaped like stars have in common? Each is an important piece of the unique apron designed by Donald Trump for the Bertolli® "Aprons with Attitude" charity auction. More than 30 celebrities designed their own creative aprons, each featuring an autograph and personalized philosophy showcasing how the celebrity embraces life. Bertolli will donate all the proceeds generated from the auction to the Starlight Children's Foundation.
Consumers can visit www.BertolliAprons.com
to learn more about participating celebrities and auction details, and they will then be taken directly to the bidding area on eBay, The World's Online Marketplace®. The Bertolli "Aprons with Attitude" online charity auction will take place from Monday, November 3rd (12:00 a.m. EST) through Thursday, November 13th (11:59 p.m. EST), just in time for the holiday gift-giving season.
From stars of the big screen Mena Suvari to professional sport figures Jennifer Capriati, and from media personalities Regis Philbin and Kelly Ripa to the upper echelon of the culinary world Jacques Pepin, each celebrity selected a favorite fabric and design embellishments for their aprons. They then provided their creativity and their own words of wisdom highlighting a favorite hobby, pastime, occupation or way of thinking, which are embroidered on the unique aprons.
"Bertolli is rooted in Italian traditions, and we're passionate not only about cooking but about life," said Sheryl Brown, Bertolli Brand Manager. "People naturally look to celebrities for inspiration and ideas on how to embrace life, and we're grateful to the celebrities who have shared their attitudes with us to be showcased in these creative and original aprons."
Bertolli selected aprons as the canvas for the "Aprons with Attitude" auction because they make a powerful statement pertaining to how to live life both in and out of the kitchen. Aprons are often donned when people are passionately preparing a meal, whether it is an everyday meal, an evening of gourmet entertainment or a family holiday. Bertolli's passion for cooking and life is exemplified in its line of olive oils and pasta sauces made with fresh tomatoes, making aprons the perfect fit.
-- Each apron is 29.5"W x 33.5"L.
-- An array of fabrics and fabric patterns are used, including shimmery
cottons, animal prints, polka dots, fruits and vegetables, stripes
-- An assortment of embellishments are used, including patches, sequins,
flowers, ribbon, beads, rhinestones and more.
-- The "Aprons with Attitude" philosophy, which is authored by each
celebrity and explains how he or she embraces life, is embroidered on
the top of the front portion of the apron and appears in both English
and the Italian translation.
-- Each celebrity autographed his or her apron masterpiece. Autographs
are located on the top of the front portion of the apron.
-- The participating celebrity name is also embroidered on one of the
-- Some aprons are functional and can be used in the kitchen and some
aprons are designed for decoration or display purposes.
About Starlight Children's Foundation
Bertolli selected the Starlight Children's Foundation as a partner for the "Aprons with Attitude" program because its mission is aligned with Bertolli's belief that it is important to help people release their passion for life and live each day to the fullest. The Starlight Children's Foundation is an international non-profit organization dedicated to improving the quality of life for seriously ill children and their families. Working with a network of more than 1,000 hospitals, the Foundation provides fun, respite, and a sense of community to over 100,000 children each month. Starlight's programs help seriously ill children and their families embrace life by giving them a break from the daily stress of hospitalization and illness.
Bertolli's love affair with premium ingredients began back in 1865 in the Tuscan village of Lucca, Italy, where its first olive oil was produced. Since then, Bertolli has come to be recognized as a leader in olive oil and in Italian culinary traditions. Central to Bertolli's heritage is the belief that good food comes from simple ingredients. This passion can be tasted in Bertolli's olive oils as well as its line of pasta sauces made with fresh tomatoes and alfredo sauces. For more information on Bertolli's passion for the good things in life, recipes and tips on how you can experience Bertolli at home, visit www.bertolli.com
. For more information about the Bertolli "Aprons with Attitude" charity auction or to place a bid on a one-of-a-kind apron, visit www.BertolliAprons.com
. For a complete list of participating celebrities, please contact Jennifer Jashelski at firstname.lastname@example.org
I thought this was kinda cool!!! GO JEN!