What do you think about the WTA ad campaign?? - TennisForum.com
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post #1 of 30 (permalink) Old Jun 23rd, 2003, 06:38 PM Thread Starter
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What do you think about the WTA ad campaign??

the ad looks horrible, they could do so much better than that, especially the TV ad, i like the slogans, but the one where it said get in touch with your feminine side, it should have been a picture of the players with the more feminine looking, than the "hitting the shot pose", where the girls looks so masculine and very angry.

who is the marketing guy? the WTA should fire them. Hire me instead. but what can i do, better than nothing i guess

a pic of the ad campaign....


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post #2 of 30 (permalink) Old Jun 23rd, 2003, 06:44 PM
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Haven't seen anything but the print ads (although those t-shirts are ridiculous, imo), but they'd have to suck mighty hard before I saw it as anything but a step in the right direction. It's about time the WTA got serious about promoting itself.

As for the "feminine side" thing - it is possible that the idea is to challenge your idea of "feminine" (although I can't imagine the WTA coming up with that idea on their own )

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post #3 of 30 (permalink) Old Jun 23rd, 2003, 06:44 PM
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At last they are promoting the best womens sport! It's not that bad, at least they are doing something,so I'm not going to complain.

I want one of those pink tops!


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post #4 of 30 (permalink) Old Jun 23rd, 2003, 06:54 PM Thread Starter
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this is the best picture IMO, it fits perfectly with the slogan


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post #5 of 30 (permalink) Old Jun 23rd, 2003, 06:55 PM Thread Starter
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this one is the funniest...


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post #6 of 30 (permalink) Old Jun 23rd, 2003, 06:55 PM
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I think the Momo ad is the best, too, but then I'm biased

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post #7 of 30 (permalink) Old Jun 23rd, 2003, 06:56 PM Thread Starter
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this one is #2 behind amelie's


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post #8 of 30 (permalink) Old Jun 23rd, 2003, 07:41 PM Thread Starter
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any thoughts?

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post #9 of 30 (permalink) Old Jun 23rd, 2003, 07:46 PM
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I havent seen the tv ads yet, but I get the concept behind the print ads...I just think that the visuals are not always in sync with message...especially the Serena pic...that one is the worse...

Its ironic that my old place of employment created these ads and that I left one week before they landed the business

VENUS. ANA, TAY TAY. NICOLE. LAURA. KONJUH. MADISON

SERENA. MUGU. VIKA. PETKO. CARO. TIMEA. SVETA. HEATHER. KAIA. TAMIRA. FLAVIA. GEORGI. COCO. LUCIE, SLOANE. PENG. SORANA. ALICIA. JAEDA. CICI. ANETT. DANKA. DONNA. FRANCOISE.

GONE BUT NOT FORGOTTEN. SHENAY. DINARA. GISELA. SPREM.
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post #10 of 30 (permalink) Old Jun 23rd, 2003, 07:49 PM
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awwwwwww at bk4ever...

I like the ad campaign... if the atp can have 'new balls please' then the wta can have a campaign that promotes empowerment. I'm all for the ladies getting together for a cause instead of taking potshots at each other...

I like the b/w with pink writing theme, as well. Amélie's and Venus' are the best print ads... the tv commercial was cool, too. GO WTA!

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post #11 of 30 (permalink) Old Jun 23rd, 2003, 07:52 PM
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I like the ads

I agree that Momo's printed ad is the best ..the slogans are a little but hey it's still pretty amusing

The t-shirts are the biggest hit Everyone wants one!..myself included

The commerical isn't bad..but it's a little boring imo.
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post #12 of 30 (permalink) Old Jun 23rd, 2003, 08:01 PM Thread Starter
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wonder why Anna is not included in these ads??

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post #13 of 30 (permalink) Old Jun 23rd, 2003, 08:04 PM
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I don't like it. What does it have to do with women's tennis? And "Serves travel faster than gossip"? LMAO!

Happiness is like a cat. If you try to coax it or call it, it will avoid you. It will never come. But if you pay no attention to it and go about your business, you'll find it rubbing up against your legs and jumping into your lap. - William Bennett

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post #14 of 30 (permalink) Old Jun 23rd, 2003, 08:10 PM Thread Starter
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when i think about it more, don't you think the ads and slogan are a little bit too feminine, what about guys who enjoy women's tennis???? the "get in touch with your feminine side" slogan will only making guys go away from women's tennis, because they don't want to be a luaghing materials by their friends. don;t you agree??

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post #15 of 30 (permalink) Old Jun 23rd, 2003, 08:11 PM
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why do guys constantly worry what their friends think? grow up and be a man, damn...

Williams x2 Clijsters Golovin Ivanovic Li Jackson
Federer Blake Fish Roddick Grosjean Bryans x2

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